Top 20 Cosmetics Influencers on TikTok
Top 20 Cosmetics Influencers on TikTok
Top 20 Cosmetics Influencers on TikTok
TikTok is the new beauty counter, where a single video can sell out a product globally. For agencies and D2C brands, the key to success lies in authentic partnerships. We’ve identified the most electrifying cosmetics Influencers who blend entertainment with education, ensuring your product isn't just seen—it's obsessed over by millions.


1
Dancing with Mackenzie Co.
@
mackenziedaviz
beauty, lifestyle + ballet Artist with @Azara Ballet mackenziedavis@collab.inc
Followers
4.9M
ENGAGEMENT Rate
0.89
%
Avg Views 👁️ :
733.3K
Mackenzie blends her professional dance background with relatable lifestyle content. She captivates a massive audience, making her one of the most entertaining cosmetics Influencers for brands wanting to merge high-energy visuals with everyday beauty routines.
Dancing with Mackenzie Co.
@
mackenziedaviz
beauty, lifestyle + ballet Artist with @Azara Ballet mackenziedavis@collab.inc
1
Mackenzie blends her professional dance background with relatable lifestyle content. She captivates a massive audience, making her one of the most entertaining cosmetics Influencers for brands wanting to merge high-energy visuals with everyday beauty routines.
Dancing with Mackenzie Co.
@
mackenziedaviz
beauty, lifestyle + ballet Artist with @Azara Ballet mackenziedavis@collab.inc
1
Followers
4.9M
ENGAGEMENT Rate
0.89
%
Avg Views 👁️ :
733.3K
Mackenzie blends her professional dance background with relatable lifestyle content. She captivates a massive audience, making her one of the most entertaining cosmetics Influencers for brands wanting to merge high-energy visuals with everyday beauty routines.
2
Priscila Caliari
@
pricaliari
beauty | fashion | lifestyle pricaliari@changodigital.com.br
Followers
5.3M
ENGAGEMENT Rate
1.12
%
Avg Views 👁️ :
312.4K
Priscila is a Brazilian sensation known for her comedic timing and expressive style. Her content is a vibrant mix of humor and glam, perfect for brands looking to tap into global Gen Z beauty trends.
Priscila Caliari
@
pricaliari
beauty | fashion | lifestyle pricaliari@changodigital.com.br
2
Priscila is a Brazilian sensation known for her comedic timing and expressive style. Her content is a vibrant mix of humor and glam, perfect for brands looking to tap into global Gen Z beauty trends.
Priscila Caliari
@
pricaliari
beauty | fashion | lifestyle pricaliari@changodigital.com.br
2
Followers
5.3M
ENGAGEMENT Rate
1.12
%
Avg Views 👁️ :
312.4K
Priscila is a Brazilian sensation known for her comedic timing and expressive style. Her content is a vibrant mix of humor and glam, perfect for brands looking to tap into global Gen Z beauty trends.
3
Tugce Demir
@
tugcedmr61
🇹🇷/🇨🇭 Makeup & Beauty🦋 Instagram:Tugcedmr61 📩Officialtugcedemir@gmail.com
Followers
5.3M
ENGAGEMENT Rate
0.07
%
Avg Views 👁️ :
170.2K
Tugce specializes in dramatic lip-syncs and acting POVs where makeup plays a starring role. Her emotional range draws viewers in, offering a unique storytelling platform for beauty brand partners seeking more than just a standard tutorial.
Tugce Demir
@
tugcedmr61
🇹🇷/🇨🇭 Makeup & Beauty🦋 Instagram:Tugcedmr61 📩Officialtugcedemir@gmail.com
3
Tugce specializes in dramatic lip-syncs and acting POVs where makeup plays a starring role. Her emotional range draws viewers in, offering a unique storytelling platform for beauty brand partners seeking more than just a standard tutorial.
Tugce Demir
@
tugcedmr61
🇹🇷/🇨🇭 Makeup & Beauty🦋 Instagram:Tugcedmr61 📩Officialtugcedemir@gmail.com
3
Followers
5.3M
ENGAGEMENT Rate
0.07
%
Avg Views 👁️ :
170.2K
Tugce specializes in dramatic lip-syncs and acting POVs where makeup plays a starring role. Her emotional range draws viewers in, offering a unique storytelling platform for beauty brand partners seeking more than just a standard tutorial.
4
Leah Kateb
@
leah.kateb
a little bit of everything (*ᴗ͈ˬᴗ͈)ꕤ*.゚ refounder & cco @Skylar Clean Beauty 💌: LeahKatebTeam@unitedtalent.com
Followers
5.4M
ENGAGEMENT Rate
8.29
%
Avg Views 👁️ :
3.3M
Fresh from Love Island, Leah brings reality TV stardom to her feed. Her "cool girl" aesthetic and unfiltered chats make her a powerful voice for lifestyle products and trendy TikTok shop beauty finds.
Leah Kateb
@
leah.kateb
a little bit of everything (*ᴗ͈ˬᴗ͈)ꕤ*.゚ refounder & cco @Skylar Clean Beauty 💌: LeahKatebTeam@unitedtalent.com
4
Fresh from Love Island, Leah brings reality TV stardom to her feed. Her "cool girl" aesthetic and unfiltered chats make her a powerful voice for lifestyle products and trendy TikTok shop beauty finds.
Leah Kateb
@
leah.kateb
a little bit of everything (*ᴗ͈ˬᴗ͈)ꕤ*.゚ refounder & cco @Skylar Clean Beauty 💌: LeahKatebTeam@unitedtalent.com
4
Followers
5.4M
ENGAGEMENT Rate
8.29
%
Avg Views 👁️ :
3.3M
Fresh from Love Island, Leah brings reality TV stardom to her feed. Her "cool girl" aesthetic and unfiltered chats make her a powerful voice for lifestyle products and trendy TikTok shop beauty finds.
5
JustKass
@
justtkass
Kass Parker Mama | Beauty | Fashion YT: JustKass 💌 collaborations@justkass.com
Followers
5.7M
ENGAGEMENT Rate
2.31
%
Avg Views 👁️ :
1.3M
Kassie is the queen of testing the weird and wonderful. From slime makeup to kitchen ingredient challenges, she is the go-to creator for viral makeup hacks that shock viewers and drive massive shareability.
JustKass
@
justtkass
Kass Parker Mama | Beauty | Fashion YT: JustKass 💌 collaborations@justkass.com
5
Kassie is the queen of testing the weird and wonderful. From slime makeup to kitchen ingredient challenges, she is the go-to creator for viral makeup hacks that shock viewers and drive massive shareability.
JustKass
@
justtkass
Kass Parker Mama | Beauty | Fashion YT: JustKass 💌 collaborations@justkass.com
5
Followers
5.7M
ENGAGEMENT Rate
2.31
%
Avg Views 👁️ :
1.3M
Kassie is the queen of testing the weird and wonderful. From slime makeup to kitchen ingredient challenges, she is the go-to creator for viral makeup hacks that shock viewers and drive massive shareability.
6
Nina Ghoulina
@
ninaghoulina
Affordable Beauty Ghoul CLARKSVILLE, TN 📍 Nina@nightingalemgmt.co
Followers
5.9M
ENGAGEMENT Rate
2.31
%
Avg Views 👁️ :
2.2M
Nina is the champion of the budget-conscious consumer. Famous for her detailed spreadsheets and dupe alerts, she provides honest cosmetic reviews that build immense trust with audiences looking to save without sacrificing quality.
Nina Ghoulina
@
ninaghoulina
Affordable Beauty Ghoul CLARKSVILLE, TN 📍 Nina@nightingalemgmt.co
6
Nina is the champion of the budget-conscious consumer. Famous for her detailed spreadsheets and dupe alerts, she provides honest cosmetic reviews that build immense trust with audiences looking to save without sacrificing quality.
Nina Ghoulina
@
ninaghoulina
Affordable Beauty Ghoul CLARKSVILLE, TN 📍 Nina@nightingalemgmt.co
6
Followers
5.9M
ENGAGEMENT Rate
2.31
%
Avg Views 👁️ :
2.2M
Nina is the champion of the budget-conscious consumer. Famous for her detailed spreadsheets and dupe alerts, she provides honest cosmetic reviews that build immense trust with audiences looking to save without sacrificing quality.
Want to analyze these creators?
Check who is following them, are their followers real, which brands they have collaborated with, and much more!
7
Sandrinha
@
sandracostaof
Dancer/ beauty 📧 sandrinha@youngdigital.com.br
Followers
6.3M
ENGAGEMENT Rate
0.87
%
Avg Views 👁️ :
450.8K
Sandra delivers high-energy lifestyle content with a Latin flair. Her feed is a colorful explosion of fashion and beauty, making her an ideal partner for mass-market brands looking to reach a broad, international demographic.
Sandrinha
@
sandracostaof
Dancer/ beauty 📧 sandrinha@youngdigital.com.br
7
Sandra delivers high-energy lifestyle content with a Latin flair. Her feed is a colorful explosion of fashion and beauty, making her an ideal partner for mass-market brands looking to reach a broad, international demographic.
Sandrinha
@
sandracostaof
Dancer/ beauty 📧 sandrinha@youngdigital.com.br
7
Followers
6.3M
ENGAGEMENT Rate
0.87
%
Avg Views 👁️ :
450.8K
Sandra delivers high-energy lifestyle content with a Latin flair. Her feed is a colorful explosion of fashion and beauty, making her an ideal partner for mass-market brands looking to reach a broad, international demographic.
8
Doctor Youn
@
doctoryoun
America’s Holistic Plastic Surgeon 🚫med advice YOUN Beauty Skin Care/Collagen
Followers
8.5M
ENGAGEMENT Rate
0.25
%
Avg Views 👁️ :
249.8K
As a holistic plastic surgeon, Dr. Youn reacts to dangerous trends and debunks myths. He stands out among cosmetics Influencers by offering medical credibility, making him essential for skincare brands focused on safety and science.
Doctor Youn
@
doctoryoun
America’s Holistic Plastic Surgeon 🚫med advice YOUN Beauty Skin Care/Collagen
8
As a holistic plastic surgeon, Dr. Youn reacts to dangerous trends and debunks myths. He stands out among cosmetics Influencers by offering medical credibility, making him essential for skincare brands focused on safety and science.
Doctor Youn
@
doctoryoun
America’s Holistic Plastic Surgeon 🚫med advice YOUN Beauty Skin Care/Collagen
8
Followers
8.5M
ENGAGEMENT Rate
0.25
%
Avg Views 👁️ :
249.8K
As a holistic plastic surgeon, Dr. Youn reacts to dangerous trends and debunks myths. He stands out among cosmetics Influencers by offering medical credibility, making him essential for skincare brands focused on safety and science.
9
Henry Galea
@
henrygalea
Berlin 🇩🇪 🇪🇺 SFX / Beauty Makeup Artist 📩 collab@henrygalea.info
Followers
6.5M
ENGAGEMENT Rate
0.03
%
Avg Views 👁️ :
52.6K
Henry transforms his face into works of art while narrating gripping stories. His SFX skills are unmatched, offering a highly creative avenue for brands to showcase pigmented palettes and long-wear performance products.
Henry Galea
@
henrygalea
Berlin 🇩🇪 🇪🇺 SFX / Beauty Makeup Artist 📩 collab@henrygalea.info
9
Henry transforms his face into works of art while narrating gripping stories. His SFX skills are unmatched, offering a highly creative avenue for brands to showcase pigmented palettes and long-wear performance products.
Henry Galea
@
henrygalea
Berlin 🇩🇪 🇪🇺 SFX / Beauty Makeup Artist 📩 collab@henrygalea.info
9
Followers
6.5M
ENGAGEMENT Rate
0.03
%
Avg Views 👁️ :
52.6K
Henry transforms his face into works of art while narrating gripping stories. His SFX skills are unmatched, offering a highly creative avenue for brands to showcase pigmented palettes and long-wear performance products.
10
Aba Asante
@
abakasante
Making beauty FUN again ! | NYC ✨💛 mia.kettler@thedigitalbrandarchitects.com cuter on IG ⭐️ - abakasante
Followers
6.6M
ENGAGEMENT Rate
1.22
%
Avg Views 👁️ :
718.6K
Aba brings a refreshing, relatable vibe to the beauty community. Her "get ready with me" videos feel like a FaceTime with a friend, perfect for skincare content creators and brands that value authenticity over polished perfection.
Aba Asante
@
abakasante
Making beauty FUN again ! | NYC ✨💛 mia.kettler@thedigitalbrandarchitects.com cuter on IG ⭐️ - abakasante
10
Aba brings a refreshing, relatable vibe to the beauty community. Her "get ready with me" videos feel like a FaceTime with a friend, perfect for skincare content creators and brands that value authenticity over polished perfection.
Aba Asante
@
abakasante
Making beauty FUN again ! | NYC ✨💛 mia.kettler@thedigitalbrandarchitects.com cuter on IG ⭐️ - abakasante
10
Followers
6.6M
ENGAGEMENT Rate
1.22
%
Avg Views 👁️ :
718.6K
Aba brings a refreshing, relatable vibe to the beauty community. Her "get ready with me" videos feel like a FaceTime with a friend, perfect for skincare content creators and brands that value authenticity over polished perfection.
11
Jena Frumes
@
jena
Beauty | Food | Family | Lifestyle ✨ Los Angeles 🌴 📧 jena@jakerosenentertainment.com
Followers
11.1M
ENGAGEMENT Rate
0.18
%
Avg Views 👁️ :
223.1K
Jena combines motherhood, fitness, and high-glam beauty. Her massive following looks to her for aspirational lifestyle content, making her a powerhouse for luxury partnerships and family-oriented personal care campaigns.
Jena Frumes
@
jena
Beauty | Food | Family | Lifestyle ✨ Los Angeles 🌴 📧 jena@jakerosenentertainment.com
11
Jena combines motherhood, fitness, and high-glam beauty. Her massive following looks to her for aspirational lifestyle content, making her a powerhouse for luxury partnerships and family-oriented personal care campaigns.
Jena Frumes
@
jena
Beauty | Food | Family | Lifestyle ✨ Los Angeles 🌴 📧 jena@jakerosenentertainment.com
11
Followers
11.1M
ENGAGEMENT Rate
0.18
%
Avg Views 👁️ :
223.1K
Jena combines motherhood, fitness, and high-glam beauty. Her massive following looks to her for aspirational lifestyle content, making her a powerhouse for luxury partnerships and family-oriented personal care campaigns.
12
Victoria Lyn
@
victorialyn
💄Beauty • Pop Culture • Film & TV 🎬 Victorialyn@collxab.com ↓
Followers
5.1M
ENGAGEMENT Rate
0.03
%
Avg Views 👁️ :
29.6K
Victoria is known for her "glow" and high-production education. Her detailed product breakdowns set the standard for quality, positioning her as a top-tier partner for brands launching complex skincare or complexion products.
Victoria Lyn
@
victorialyn
💄Beauty • Pop Culture • Film & TV 🎬 Victorialyn@collxab.com ↓
12
Victoria is known for her "glow" and high-production education. Her detailed product breakdowns set the standard for quality, positioning her as a top-tier partner for brands launching complex skincare or complexion products.
Victoria Lyn
@
victorialyn
💄Beauty • Pop Culture • Film & TV 🎬 Victorialyn@collxab.com ↓
12
Followers
5.1M
ENGAGEMENT Rate
0.03
%
Avg Views 👁️ :
29.6K
Victoria is known for her "glow" and high-production education. Her detailed product breakdowns set the standard for quality, positioning her as a top-tier partner for brands launching complex skincare or complexion products.
13
Michelle Kennelly
@
kennelly_michelle
📍LA beauty, fashion, lifestyle ♥️ michellekennelly@underscoretalent.com
Followers
7.3M
ENGAGEMENT Rate
0.07
%
Avg Views 👁️ :
93.4K
Michelle travels the world while looking flawless. Her content mixes wanderlust with beauty tips, offering a perfect backdrop for travel-size products and sun care brands targeting the jet-setting Gen Z audience.
Michelle Kennelly
@
kennelly_michelle
📍LA beauty, fashion, lifestyle ♥️ michellekennelly@underscoretalent.com
13
Michelle travels the world while looking flawless. Her content mixes wanderlust with beauty tips, offering a perfect backdrop for travel-size products and sun care brands targeting the jet-setting Gen Z audience.
Michelle Kennelly
@
kennelly_michelle
📍LA beauty, fashion, lifestyle ♥️ michellekennelly@underscoretalent.com
13
Followers
7.3M
ENGAGEMENT Rate
0.07
%
Avg Views 👁️ :
93.4K
Michelle travels the world while looking flawless. Her content mixes wanderlust with beauty tips, offering a perfect backdrop for travel-size products and sun care brands targeting the jet-setting Gen Z audience.
14
Isabelle O'Brien
@
isabelleeobrienn
chicago makeup/beauty/skincare Businesses Email: isabelleobrienn@gmail.com
Followers
5.2M
ENGAGEMENT Rate
0.11
%
Avg Views 👁️ :
73.3K
Isabelle focuses on chic, wearable looks. Her aesthetic is clean and modern, appealing to the "that girl" trend followers who prioritize a minimal, effortless routine and high-quality basics.
Isabelle O'Brien
@
isabelleeobrienn
chicago makeup/beauty/skincare Businesses Email: isabelleobrienn@gmail.com
14
Isabelle focuses on chic, wearable looks. Her aesthetic is clean and modern, appealing to the "that girl" trend followers who prioritize a minimal, effortless routine and high-quality basics.
Isabelle O'Brien
@
isabelleeobrienn
chicago makeup/beauty/skincare Businesses Email: isabelleobrienn@gmail.com
14
Followers
5.2M
ENGAGEMENT Rate
0.11
%
Avg Views 👁️ :
73.3K
Isabelle focuses on chic, wearable looks. Her aesthetic is clean and modern, appealing to the "that girl" trend followers who prioritize a minimal, effortless routine and high-quality basics.
15
Ileana Velazquez
@
ileanavelazquezg
Beauty✨Fashion✨SFX 💌 ileanavelazquezinfo@gmail.com 📍Texas 🇺🇸Tamaulipas🇲🇽
Followers
5.9M
ENGAGEMENT Rate
2.08
%
Avg Views 👁️ :
1.3M
Ileana is a trusted voice in the Latinx beauty community. She showcases her favorite products with passion, helping brands penetrate the Spanish-speaking market through genuine recommendations and relatable tutorials.
Ileana Velazquez
@
ileanavelazquezg
Beauty✨Fashion✨SFX 💌 ileanavelazquezinfo@gmail.com 📍Texas 🇺🇸Tamaulipas🇲🇽
15
Ileana is a trusted voice in the Latinx beauty community. She showcases her favorite products with passion, helping brands penetrate the Spanish-speaking market through genuine recommendations and relatable tutorials.
Ileana Velazquez
@
ileanavelazquezg
Beauty✨Fashion✨SFX 💌 ileanavelazquezinfo@gmail.com 📍Texas 🇺🇸Tamaulipas🇲🇽
15
Followers
5.9M
ENGAGEMENT Rate
2.08
%
Avg Views 👁️ :
1.3M
Ileana is a trusted voice in the Latinx beauty community. She showcases her favorite products with passion, helping brands penetrate the Spanish-speaking market through genuine recommendations and relatable tutorials.
16
Richard Brown
@
therealtiktokdoc
🩺 Board-Certified Plastic Surgeon 📘 Author: The Real Beauty Bible
Followers
7.6M
ENGAGEMENT Rate
0.05
%
Avg Views 👁️ :
235.8K
"The Real TikTok Doc" pulls back the curtain on cosmetic procedures. His educational content demystifies the industry, making him a unique collaborator for med-spas and clinical skincare lines seeking professional endorsement.
Richard Brown
@
therealtiktokdoc
🩺 Board-Certified Plastic Surgeon 📘 Author: The Real Beauty Bible
16
"The Real TikTok Doc" pulls back the curtain on cosmetic procedures. His educational content demystifies the industry, making him a unique collaborator for med-spas and clinical skincare lines seeking professional endorsement.
Richard Brown
@
therealtiktokdoc
🩺 Board-Certified Plastic Surgeon 📘 Author: The Real Beauty Bible
16
Followers
7.6M
ENGAGEMENT Rate
0.05
%
Avg Views 👁️ :
235.8K
"The Real TikTok Doc" pulls back the curtain on cosmetic procedures. His educational content demystifies the industry, making him a unique collaborator for med-spas and clinical skincare lines seeking professional endorsement.
17
Alonso
@
arriagalonso
Beauty | Lifestyle 📩alonsoarriagadaily@gmail.com
Followers
7.9M
ENGAGEMENT Rate
0.33
%
Avg Views 👁️ :
408.7K
Alonso pioneered the "ASMR makeup" niche. His whisper-quiet roleplays are oddly satisfying and incredibly popular, offering a distinct sensory experience for brands wanting to stand out in a loud feed.
Alonso
@
arriagalonso
Beauty | Lifestyle 📩alonsoarriagadaily@gmail.com
17
Alonso pioneered the "ASMR makeup" niche. His whisper-quiet roleplays are oddly satisfying and incredibly popular, offering a distinct sensory experience for brands wanting to stand out in a loud feed.
Alonso
@
arriagalonso
Beauty | Lifestyle 📩alonsoarriagadaily@gmail.com
17
Followers
7.9M
ENGAGEMENT Rate
0.33
%
Avg Views 👁️ :
408.7K
Alonso pioneered the "ASMR makeup" niche. His whisper-quiet roleplays are oddly satisfying and incredibly popular, offering a distinct sensory experience for brands wanting to stand out in a loud feed.
18
Sarwendah Official
@
sarwendahofficial
Mandarin singer, BA Happy moms with 3 cute kids❤️ Enjoy eats, healthy, beauty❤️
Followers
9.6M
ENGAGEMENT Rate
0.78
%
Avg Views 👁️ :
1.4M
A mega-star in Indonesia, Sarwendah shares her life as a celebrity mom. Her massive reach offers unparalleled access to Southeast Asian markets, ideal for family-friendly beauty and household products.
Sarwendah Official
@
sarwendahofficial
Mandarin singer, BA Happy moms with 3 cute kids❤️ Enjoy eats, healthy, beauty❤️
18
A mega-star in Indonesia, Sarwendah shares her life as a celebrity mom. Her massive reach offers unparalleled access to Southeast Asian markets, ideal for family-friendly beauty and household products.
Sarwendah Official
@
sarwendahofficial
Mandarin singer, BA Happy moms with 3 cute kids❤️ Enjoy eats, healthy, beauty❤️
18
Followers
9.6M
ENGAGEMENT Rate
0.78
%
Avg Views 👁️ :
1.4M
A mega-star in Indonesia, Sarwendah shares her life as a celebrity mom. Her massive reach offers unparalleled access to Southeast Asian markets, ideal for family-friendly beauty and household products.
19
Huda Beauty
@
hudabeauty
Your Big Beauty Sister @Huda BEAUTY IS SELF MADE 🩷 be the first to try ⬇️
Followers
11.4M
ENGAGEMENT Rate
1.77
%
Avg Views 👁️ :
2.5M
The ultimate mogul. Huda doesn't just follow trends; she sets them. As one of the original cosmetics Influencers, her stamp of approval can instantly validate a brand's status in the global beauty industry.
Huda Beauty
@
hudabeauty
Your Big Beauty Sister @Huda BEAUTY IS SELF MADE 🩷 be the first to try ⬇️
19
The ultimate mogul. Huda doesn't just follow trends; she sets them. As one of the original cosmetics Influencers, her stamp of approval can instantly validate a brand's status in the global beauty industry.
Huda Beauty
@
hudabeauty
Your Big Beauty Sister @Huda BEAUTY IS SELF MADE 🩷 be the first to try ⬇️
19
Followers
11.4M
ENGAGEMENT Rate
1.77
%
Avg Views 👁️ :
2.5M
The ultimate mogul. Huda doesn't just follow trends; she sets them. As one of the original cosmetics Influencers, her stamp of approval can instantly validate a brand's status in the global beauty industry.
20
Ludmi soleimani
@
ludsoleimani
miami, fl 📍 makeup-lifestyle-beauty 📥: Ludmila@marysolmedia.com ↓ mis 🔗↓
Followers
10.9M
ENGAGEMENT Rate
0.14
%
Avg Views 👁️ :
242.9K
Ludmila hooks viewers with suspenseful storytimes while applying flawless makeup. Her "narrative beauty" style keeps retention high, ensuring that audiences watch the entire video—and your product placement—until the very end.
Ludmi soleimani
@
ludsoleimani
miami, fl 📍 makeup-lifestyle-beauty 📥: Ludmila@marysolmedia.com ↓ mis 🔗↓
20
Ludmila hooks viewers with suspenseful storytimes while applying flawless makeup. Her "narrative beauty" style keeps retention high, ensuring that audiences watch the entire video—and your product placement—until the very end.
Ludmi soleimani
@
ludsoleimani
miami, fl 📍 makeup-lifestyle-beauty 📥: Ludmila@marysolmedia.com ↓ mis 🔗↓
20
Followers
10.9M
ENGAGEMENT Rate
0.14
%
Avg Views 👁️ :
242.9K
Ludmila hooks viewers with suspenseful storytimes while applying flawless makeup. Her "narrative beauty" style keeps retention high, ensuring that audiences watch the entire video—and your product placement—until the very end.
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How to Find Cosmetics Influencers on TikTok
How to Find Cosmetics Influencers on TikTok
Cosmetics content is one of the most powerful niches on TikTok. From quick transformation videos and product demonstrations to first impressions and beauty hacks, cosmetics influencers shape how audiences discover, experiment with, and buy beauty products. For makeup, skincare, and beauty brands, collaborating with cosmetics TikTok creators can deliver high visibility, strong engagement, and authentic product advocacy. The challenge is identifying creators whose style, audience, and engagement align with your brand’s goals — not just who has the biggest follower counts.
Here’s how you can approach it:
Cosmetics content is one of the most powerful niches on TikTok. From quick transformation videos and product demonstrations to first impressions and beauty hacks, cosmetics influencers shape how audiences discover, experiment with, and buy beauty products. For makeup, skincare, and beauty brands, collaborating with cosmetics TikTok creators can deliver high visibility, strong engagement, and authentic product advocacy. The challenge is identifying creators whose style, audience, and engagement align with your brand’s goals — not just who has the biggest follower counts.
Here’s how you can approach it:
Cosmetics content is one of the most powerful niches on TikTok. From quick transformation videos and product demonstrations to first impressions and beauty hacks, cosmetics influencers shape how audiences discover, experiment with, and buy beauty products. For makeup, skincare, and beauty brands, collaborating with cosmetics TikTok creators can deliver high visibility, strong engagement, and authentic product advocacy. The challenge is identifying creators whose style, audience, and engagement align with your brand’s goals — not just who has the biggest follower counts.
Here’s how you can approach it:
1. Define your campaign goal
1. Define your campaign goal
Start by clearly outlining what you expect from the collaboration.
For example: “We’re a new cosmetics brand launching a lipstick line, and we want TikTok influencers who can create engaging product demos and transformation videos that resonate with beauty fans aged 16–35.”
Having this written down helps you stay focused on the right types of creators and content.
2. Search with a beauty-focused TikTok lens
2. Search with a beauty-focused TikTok lens
Generic influencer searches won’t give you precise results. Use cosmetics-specific keywords and content context:
Keywords: “cosmetics TikTok,” “makeup tutorial TikTok,” “beauty hacks,” “foundation demo,” “lipstick swatch TikTok,” “glam routine.”
Trends/Events: Who participates in #BeautyTok, #MakeupTutorial, trending sound transformations, or seasonal makeup looks (holiday glam, back-to-school makeup, festival makeup)?
Competitor collabs: Which influencers are already creating content with brands similar to yours (cruelty-free, high-end makeup, budget beauty)?
On Impulze, you can filter creators by niche (makeup/cosmetics/beauty), engagement, follower size, content language, and location to build a curated list quickly.
3. Check engagement and audience quality
3. Check engagement and audience quality
Follower count alone doesn’t guarantee influence. Always verify:
Engagement: likes, comments, and shares relative to followers, especially on recent makeup/cosmetics content.
Comment quality: are followers asking about products, requesting tutorials, sharing their own experiences, or tagging friends?
Audience relevance: analytics or media kits confirming that followers match your target demographics (age group, interests, and location).
Using SocialiQ gives quick insights into engagement and audience composition directly on TikTok videos.
4. Match influencer style with your brand
4. Match influencer style with your brand
Cosmetics influencers vary in their creative approach. Choose creators whose style fits your product and campaign vision:
Tutorial creators: step-by-step makeup routines and technique content — great for educational or launch content.
Transformation influencers: before & after looks and dramatic effects — ideal for showcasing product impact.
Product reviewers: honest first impressions and swatches — useful for new product launches and comparison content.
Trend creators: viral challenges, sound-based makeup reveals — good for reach and trend-driven campaigns.
Inclusivity / skin-type specialists: creators focusing on diverse skin tones, sensitive skin, or niche cosmetics — ideal for inclusive campaigns.
Matching the right content style helps ensure that collaborations resonate organically with audiences.
5. Start with small collaborations
5. Start with small collaborations
Instead of immediately committing to large campaigns, begin with smaller test collaborations:
A product demo or quick swipe/swatch video.
A “Get Ready With Me” (GRWM) clip featuring your cosmetic product.
A fun challenge or trend video incorporating your product naturally.
This allows you to measure engagement, audience response, and creator fit before scaling up to larger partnerships.
Frequently Asked Questions
How do I get my product into a viral TikTok trend?
How do I get my product into a viral TikTok trend?
How do I get my product into a viral TikTok trend?
Is it better to use TikTok Shop or redirect to my website?
Is it better to use TikTok Shop or redirect to my website?
Is it better to use TikTok Shop or redirect to my website?
How do I verify if a beauty creator's audience is real?
How do I verify if a beauty creator's audience is real?
How do I verify if a beauty creator's audience is real?
What is the standard rate for a TikTok beauty integration?
What is the standard rate for a TikTok beauty integration?
What is the standard rate for a TikTok beauty integration?
Can I see which makeup brands my competitors are gifting?
Can I see which makeup brands my competitors are gifting?
Can I see which makeup brands my competitors are gifting?
Do dermatologists on TikTok accept sponsorships?
Do dermatologists on TikTok accept sponsorships?
Do dermatologists on TikTok accept sponsorships?
How do I manage 20+ creators for a product launch?
How do I manage 20+ creators for a product launch?
How do I manage 20+ creators for a product launch?



