Top 20 Chef Influencers on Instagram

Top 20 Chef Influencers on Instagram

Top 20 Chef Influencers on Instagram

Chef influencers aren’t just posting food, they’re rewriting the recipe for online culinary fame. These 20 creators are turning kitchens into stages, blending expertise with social media mastery. Whether you're a foodie, brand, or home cook, these chef influencers are the tastemakers to watch (and follow) in 2025.

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How to Find Chef Influencers on Instagram

How to Find Chef Influencers on Instagram

Instagram has become the kitchen stage for chefs worldwide. From Michelin-star professionals plating luxury dishes to home chefs sharing easy recipes, chef influencers on Instagram make food look irresistible. 

Their content combines creativity, storytelling, and presentation, which makes them ideal partners for brands in food, beverage, and lifestyle. The main challenge is finding chef influencers who can connect authentically with food lovers rather than just posting pretty meals.

Here’s how you can approach it:

Instagram has become the kitchen stage for chefs worldwide. From Michelin-star professionals plating luxury dishes to home chefs sharing easy recipes, chef influencers on Instagram make food look irresistible. 

Their content combines creativity, storytelling, and presentation, which makes them ideal partners for brands in food, beverage, and lifestyle. The main challenge is finding chef influencers who can connect authentically with food lovers rather than just posting pretty meals.

Here’s how you can approach it:

Instagram has become the kitchen stage for chefs worldwide. From Michelin-star professionals plating luxury dishes to home chefs sharing easy recipes, chef influencers on Instagram make food look irresistible. 

Their content combines creativity, storytelling, and presentation, which makes them ideal partners for brands in food, beverage, and lifestyle. The main challenge is finding chef influencers who can connect authentically with food lovers rather than just posting pretty meals.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

The first step is to clearly outline what you expect from an influencer partnership.

For example, “We’re a cookware brand, and we want chef influencers on Instagram who can create recipe reels and tutorials for home cooks aged 25–45.”

Having this written down ensures you stay focused on the right kind of chef influencers.

2. Search with a food lens

2. Search with a food lens

Skip the generic “influencer” search and add culinary-specific context:

  • Keywords: “Instagram chef influencer,” “recipe creator IG,” “food and cooking influencer.”

  • Trends/Events: Who posts about farm-to-table recipes, seasonal cooking, or food festivals?

  • Competitor collabs: Which chef influencers already showcase brands like cookware, food products, or restaurants?

On Impulze, you can filter chef influencers by follower size, location, and engagement to build a food-focused influencer list instantly.

3. Check engagement and audience

3. Check engagement and audience

High-quality posts don’t always mean high influence. Always check:

  • Likes, saves, and comments compared to follower size.

  • Comments showing genuine food interest (“Can you share this recipe?” or “Which brand of pan are you using?”).

  • Analytics or media kits confirming audience demographics.

Our free Chrome extension SocialiQ gives you quick insights into engagement and audience data of chef influencers directly on Instagram.

4. Match influencer style with your brand

4. Match influencer style with your brand

Chef influencers vary widely in their style. Choose the ones that fit your positioning:

  • Professional chefs: gourmet recipes, luxury plating, fine dining.

  • Home chefs: easy everyday meals, comfort food, family cooking.

  • Niche chefs: vegan cooking, baking, regional cuisines.

5. Start with small collabs

5. Start with small collabs

Instead of committing to long-term contracts right away, test the partnership with smaller collaborations. These could be:

  • A recipe reel featuring your product.

  • A story tour of a cooking process using your brand.

  • A carousel post highlighting a finished dish with your product tagged.

With Impulze, you can find chef influencers on Instagram, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

How do chef influencers help food brands grow on Instagram?

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How do chef influencers help food brands grow on Instagram?

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How do chef influencers help food brands grow on Instagram?

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How can I find chef influencers that align with my niche?

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How can I find chef influencers that align with my niche?

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How can I find chef influencers that align with my niche?

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What is the average cost to work with chef influencers?

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What is the average cost to work with chef influencers?

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What is the average cost to work with chef influencers?

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Can chef influencers drive product sales or just awareness?

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Can chef influencers drive product sales or just awareness?

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Can chef influencers drive product sales or just awareness?

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What platforms are best for chef influencers—Instagram, YouTube, or TikTok?

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What platforms are best for chef influencers—Instagram, YouTube, or TikTok?

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What platforms are best for chef influencers—Instagram, YouTube, or TikTok?

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What should I include in a brief when working with a chef influencer?

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What should I include in a brief when working with a chef influencer?

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What should I include in a brief when working with a chef influencer?

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Where can I manage chef influencer campaigns from discovery to outreach?

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Where can I manage chef influencer campaigns from discovery to outreach?

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Where can I manage chef influencer campaigns from discovery to outreach?

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