Top 20 Beer Influencers on Instagram

Top 20 Beer Influencers on Instagram

Top 20 Beer Influencers on Instagram

The beer scene is booming on Instagram, and these beer influencers are pouring more than just great content. From hop-heavy IPAs to hidden microbreweries, they spotlight every sip worth tasting. Whether you're a casual drinker or a brand brewing something new, this list is your guide to the top creators in the space.

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How to Find Beer Influencers on Instagram

How to Find Beer Influencers on Instagram

Beer culture is thriving on Instagram, with creators showcasing everything from craft brews and local tastings to brewery tours and pairing tips. In the US and beyond, beer influencers make drinking culture more approachable, creative, and community-driven. Their content blends lifestyle, authenticity, and storytelling, making them valuable partners for breweries, beverage brands, and hospitality businesses. The key is finding beer influencers who can engage genuine beer enthusiasts instead of just posting casual drinking shots.

Here’s how you can approach it:

Beer culture is thriving on Instagram, with creators showcasing everything from craft brews and local tastings to brewery tours and pairing tips. In the US and beyond, beer influencers make drinking culture more approachable, creative, and community-driven. Their content blends lifestyle, authenticity, and storytelling, making them valuable partners for breweries, beverage brands, and hospitality businesses. The key is finding beer influencers who can engage genuine beer enthusiasts instead of just posting casual drinking shots.

Here’s how you can approach it:

Beer culture is thriving on Instagram, with creators showcasing everything from craft brews and local tastings to brewery tours and pairing tips. In the US and beyond, beer influencers make drinking culture more approachable, creative, and community-driven. Their content blends lifestyle, authenticity, and storytelling, making them valuable partners for breweries, beverage brands, and hospitality businesses. The key is finding beer influencers who can engage genuine beer enthusiasts instead of just posting casual drinking shots.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

The first step is to clearly outline what you expect from an influencer partnership.

For example, “We’re a craft brewery, and we want Instagram beer influencers who can showcase new releases and tasting experiences for beer enthusiasts aged 25–45.”

Having this written down ensures you stay focused on the right kind of beer influencers.

2. Search with a beer-specific lens

2. Search with a beer-specific lens

Avoid broad searches and add niche, local context:

  • Keywords: “craft beer influencer,” “brewery Instagram creator,” “beer tasting influencer.”

  • Trends/Events: Who covers beer festivals, brewery openings, Oktoberfest events?

  • Competitor collabs: Which influencers already feature breweries or beverage brands like yours?

On Impulze, you can filter beer influencers by follower size, location, and engagement to build a beer-focused list instantly.

3. Check engagement and audience

3. Check engagement and audience

A large following doesn’t always mean influence in the beer niche. Always check:

  • Likes, saves, and comments compared to follower size.

  • Comments showing genuine engagement (“Where did you find this brew?”).

  • Analytics or media kits confirming beer enthusiasts and local audiences.

Our free Chrome extension SocialiQ gives you instant insights into engagement and audience data of beer influencers directly on Instagram.

4. Match influencer style with your brand

4. Match influencer style with your brand

Beer influencers have different content styles. Choose those who align with your goals:

  • Craft beer reviewers: tasting notes, comparisons, detailed insights.

  • Lifestyle influencers: casual beer enjoyment, social settings, travel and brewery visits.

  • Event-focused influencers: beer festivals, brewery launches, and community tastings.

5. Start with small collabs

5. Start with small collabs

Instead of jumping into long-term partnerships, test with smaller collaborations first. These could be:

  • A reel reviewing your latest beer release.

  • A story series from a brewery tour.

  • A carousel post highlighting beer pairings with food.

With Impulze, you can find beer influencers on Instagram, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

How do I find the right beer influencers for my campaign?

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How do I find the right beer influencers for my campaign?

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How do I find the right beer influencers for my campaign?

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How much do beer influencers usually charge?

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How much do beer influencers usually charge?

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How much do beer influencers usually charge?

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What’s the best way to reach out to beer influencers?

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What’s the best way to reach out to beer influencers?

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What’s the best way to reach out to beer influencers?

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Can I see which beer influencers my competitors are using?

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Can I see which beer influencers my competitors are using?

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Can I see which beer influencers my competitors are using?

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Are nano and micro beer influencers worth partnering with?

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Are nano and micro beer influencers worth partnering with?

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Are nano and micro beer influencers worth partnering with?

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How do I track influencer performance during a beer campaign?

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How do I track influencer performance during a beer campaign?

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How do I track influencer performance during a beer campaign?

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How do I avoid fake or low-quality beer influencers?

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How do I avoid fake or low-quality beer influencers?

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How do I avoid fake or low-quality beer influencers?

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