Top 30 New York Influencers in 2025

Top 30 New York Influencers in 2025

Top 30 New York Influencers in 2025

Meet the top 30 New York influencers of 2025: creators shaping fashion, lifestyle, travel, and culture. From rising TikTok stars to trusted voices on Instagram, this list is full of fresh energy and real impact.

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How to Find Influencers in New York

How to Find Influencers in New York

New York is the city of trends — from streetwear in Brooklyn to luxury fashion on Fifth Avenue and food vlogs in Queens. Influencers here aren’t just content creators; they shape culture, spark conversations, and move products. But with thousands of creators across niches, how do you find the New York influencers who actually fit your brand?

Here’s a step-by-step way to make it manageable.

New York is the city of trends — from streetwear in Brooklyn to luxury fashion on Fifth Avenue and food vlogs in Queens. Influencers here aren’t just content creators; they shape culture, spark conversations, and move products. But with thousands of creators across niches, how do you find the New York influencers who actually fit your brand?

Here’s a step-by-step way to make it manageable.

New York is the city of trends — from streetwear in Brooklyn to luxury fashion on Fifth Avenue and food vlogs in Queens. Influencers here aren’t just content creators; they shape culture, spark conversations, and move products. But with thousands of creators across niches, how do you find the New York influencers who actually fit your brand?

Here’s a step-by-step way to make it manageable.

1. Start with a clear goal

1. Start with a clear goal

Define your campaign in one sentence.

Example: “We’re a wellness brand in New York, and we want lifestyle creators who can show morning routines to drive trial purchases.”

That single line keeps your search sharp.

2. Search with local intent

2. Search with local intent

Don’t just type “fashion influencer.” Add New York flavor:

  • Keywords: “NYC fashion vlog,” “Brooklyn streetwear,” “New York food blogger.”

  • Events: See who posts about Fashion Week, the Met Gala buzz, or local pop-ups.

  • Competitors: Which influencers are already collaborating with brands like yours?

With Impulze, you can filter influencers by city, niche, and engagement rates, giving you a curated New York list in minutes.

3. Look past follower counts

3. Look past follower counts

Big numbers don’t always mean influence. Instead, check:

  • Do video views or post likes match their audience size?

  • Are comments local (“Which café in Manhattan is this?”) or generic?

  • Does their content spark actual conversation?

SocialiQ (a free Chrome extension from Impulze) helps you see engagement instantly, no manual math required.

4. Match style with your brand vibe

4. Match style with your brand vibe

New York creators are diverse so find the ones who mirror your brand’s energy:

  • Fashion brands: daily outfits, styling videos, or thrift hauls from Manhattan.

  • Food brands: vloggers covering hidden gems in Queens or brunch spots in Brooklyn.

Tech/lifestyle brands: creators weaving gadgets into NYC work-from-home or hustle culture.

5. Test with small campaigns

5. Test with small campaigns

Instead of going big, run pilots first like:

  • A YouTube Short or Reel shot in Times Square.

  • A day-in-the-life vlog featuring your product.

  • A quick review with a discount code.

On Impulze, you can organize New York influencers into lists, see past brand deals, and track campaign results — helping you scale only the partnerships that actually work.

Frequently Asked Questions

Who are the top New York influencers to follow in 2025?

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Who are the top New York influencers to follow in 2025?

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Who are the top New York influencers to follow in 2025?

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What kind of content do New York influencers usually post?

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What kind of content do New York influencers usually post?

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What kind of content do New York influencers usually post?

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How do I find New York-based influencers in a specific niche?

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How do I find New York-based influencers in a specific niche?

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How do I find New York-based influencers in a specific niche?

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Are celebrity influencers still relevant in 2025?

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Are celebrity influencers still relevant in 2025?

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Are celebrity influencers still relevant in 2025?

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How do New York influencers differ from creators in other cities?

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How do New York influencers differ from creators in other cities?

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How do New York influencers differ from creators in other cities?

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Can small brands collaborate with big New York influencers?

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Can small brands collaborate with big New York influencers?

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Can small brands collaborate with big New York influencers?

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Why is it worth following influencers from New York?

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Why is it worth following influencers from New York?

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Why is it worth following influencers from New York?

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