Top 30 Fashion Influencers in Japan

Top 30 Fashion Influencers in Japan

Top 30 Fashion Influencers in Japan

Discover the top 30 fashion influencers in Japan, from Harajuku icons to runway stars. We found them using Impulze.ai. Explore profiles by niche, engagement, audience, and more—create your free account to begin.

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Engagement Rates

 Fake Followers

Audience Details

Past Brand Collboration

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How to Find Fashion Influencers For Your Brand

How to Find Fashion Influencers For Your Brand

If you’ve ever searched “how to find fashion influencers in Japan,” you already know how messy it can get. Thousands of stylish Tokyo and Osaka profiles, endless hashtags, and still the question: who will actually help your brand sell?

The trick isn’t in chasing the biggest names but in following a clear step-by-step process that brings you closer to the right creators for your campaigns.

Here’s a practical way to do it.

If you’ve ever searched “how to find fashion influencers in Japan,” you already know how messy it can get. Thousands of stylish Tokyo and Osaka profiles, endless hashtags, and still the question: who will actually help your brand sell?

The trick isn’t in chasing the biggest names but in following a clear step-by-step process that brings you closer to the right creators for your campaigns.

Here’s a practical way to do it.

If you’ve ever searched “how to find fashion influencers in Japan,” you already know how messy it can get. Thousands of stylish Tokyo and Osaka profiles, endless hashtags, and still the question: who will actually help your brand sell?

The trick isn’t in chasing the biggest names but in following a clear step-by-step process that brings you closer to the right creators for your campaigns.

Here’s a practical way to do it.

1. Define your fashion campaign goal

1. Define your fashion campaign goal

Write one line that sums up your objective.

Example: “We’re a sustainable fashion brand in Japan, and we want try-on reels that drive first-time orders for women aged 20–30.”

That single line becomes your compass when searching for Japanese fashion influencers.

2. Build a starter list from real places

2. Build a starter list from real places

Don’t just scroll endlessly. Go where Japanese fashion conversations already happen:

  • Hashtags: #tokyofashion, #japanesestreetstyle, #sustainablefashionjapan

  • Competitor tags: Who has modeled or styled similar products?

  • YouTube/Shorts: Search “how I style kimono jackets” or “Tokyo streetwear lookbook” to find creators who tell stories, not just post photos.

3. Check true engagement

3. Check true engagement

Open three recent posts for each creator.

Quick check:
1,200 likes + 120 comments on 20,000 followers = 6.6% engagement.

Or simply use SocialiQ to instantly see engagement rates.

But numbers aren’t enough. Read comments. Do people ask “where’s this dress from?” or “is this brand in Japan?” That shows influence is real.

4. Test for brand fit

4. Test for brand fit

Fashion influencer marketing only works if the creator’s style overlaps with your audience.

  • Sustainable brand: Look for eco-friendly fabric tips or repeat outfits.

  • Streetwear brand: Look for sneaker drops, Harajuku-style grids, and casual lifestyle content.

5. Start with a test collaboration

5. Start with a test collaboration

Pick two or three influencers and run a small campaign. Example: one reel showing fabric movement in Shibuya streets, one mirror fit check, and a story with a link sticker. Measure saves, clicks, and comments. Keep what works, move on from what doesn’t.

If you want to speed up all these steps, Impulze can filter by niche, city, and engagement, show past brand work, analytics, and let you save your Japanese fashion list in one place. That way, you spend time on creative ideas and relationships, not on endless scrolling.

Frequently Asked Questions

Who are the top fashion influencers in Japan right now?

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Who are the top fashion influencers in Japan right now?

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Who are the top fashion influencers in Japan right now?

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How can I collaborate with Japanese fashion influencers?

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How can I collaborate with Japanese fashion influencers?

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How can I collaborate with Japanese fashion influencers?

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What fashion styles are trending in Japan?

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What fashion styles are trending in Japan?

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What fashion styles are trending in Japan?

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Are Japanese fashion influencers active on multiple platforms?

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Are Japanese fashion influencers active on multiple platforms?

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Are Japanese fashion influencers active on multiple platforms?

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What makes Japanese fashion influencers unique?

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What makes Japanese fashion influencers unique?

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What makes Japanese fashion influencers unique?

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Do Japanese influencers post in English too?

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Do Japanese influencers post in English too?

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Do Japanese influencers post in English too?

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How do I know if an influencer is a good fit for my brand?

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How do I know if an influencer is a good fit for my brand?

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How do I know if an influencer is a good fit for my brand?

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