Top 30 Chinese Influencers to Follow

Top 30 Chinese Influencers to Follow

Top 30 Chinese Influencers to Follow

From fashion icons to tech creators, these top Chinese influencers are shaping trends across platforms. Their content offers a unique glimpse into modern China’s lifestyle, creativity, and culture through engaging, authentic storytelling.

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You can also access:

You can also access:

Engagement Rates

 Fake Followers

Audience Details

Past Brand Collboration

And much more.

How to Find Influencers in China

How to Find Influencers in China

China’s influencer landscape is one of the most dynamic in the world. From beauty vloggers on YouTube targeting global audiences to lifestyle creators posting on Douyin (TikTok’s Chinese version) and Bilibili, Chinese influencers are shaping global trends in fashion, tech, food, and gaming. For brands, the real challenge is figuring out which creators actually reach Chinese consumers and how to collaborate with them effectively.

Here’s a step-by-step way to make the search easier.

China’s influencer landscape is one of the most dynamic in the world. From beauty vloggers on YouTube targeting global audiences to lifestyle creators posting on Douyin (TikTok’s Chinese version) and Bilibili, Chinese influencers are shaping global trends in fashion, tech, food, and gaming. For brands, the real challenge is figuring out which creators actually reach Chinese consumers and how to collaborate with them effectively.

Here’s a step-by-step way to make the search easier.

China’s influencer landscape is one of the most dynamic in the world. From beauty vloggers on YouTube targeting global audiences to lifestyle creators posting on Douyin (TikTok’s Chinese version) and Bilibili, Chinese influencers are shaping global trends in fashion, tech, food, and gaming. For brands, the real challenge is figuring out which creators actually reach Chinese consumers and how to collaborate with them effectively.

Here’s a step-by-step way to make the search easier.

1. Define your campaign objective

1. Define your campaign objective

Begin with one line that describes your goal.

Example: “We’re a skincare brand expanding into China, and we want beauty YouTubers and Douyin creators who can create tutorials for women aged 20–30.”

This ensures you stay focused when choosing influencers.

2. Search with China-specific context

2. Search with China-specific context

Generic searches won’t be enough. You need to  use cultural and location cues to find relevant Chinese influencers. Try: 

  • Keywords: “Chinese skincare routine,” “Shanghai fashion vlog,” “Beijing travel guide.”

  • Platforms: Look beyond YouTube — Douyin, Bilibili, and Xiaohongshu are key for local reach.

  • Competitor collabs: Which Chinese influencers are already working with brands in your niche?

With Impulze, you can filter influencers by country, niche, audience size, and engagement, saving hours of manual research.

3. Check engagement and audience demographics

3. Check engagement and audience demographics

Follower numbers can look huge in China, but engagement tells the real story. Check:

  • Consistency of video views.

  • Audience location — are followers in China, or abroad?

  • Comments that show real intent (“Where can I buy this in Shanghai?”).

SocialiQ can instantly reveal engagement rates and performance, so you don’t need to calculate them manually.

4. Match influencer style to your brand

4. Match influencer style to your brand

Chinese audiences value authenticity, storytelling, and cultural relevance. Pick creators whose style aligns with your goals:

  • Beauty brands: skincare routines, ingredient breakdowns, makeup tutorials.

  • Tech brands: unboxings, reviews, and live demos.

  • Food brands: cooking videos, restaurant reviews, or mukbangs.

Travel brands: creators covering Chinese destinations and culture.

5. Run small tests before scaling

5. Run small tests before scaling

Instead of large contracts, begin with small campaigns:

  • A YouTube Short or Douyin clip featuring your product.

  • A lifestyle vlog integrating your brand naturally.

  • A tutorial or review video with call-to-action links.

On Impulze, you can shortlist influencers in China, track their past brand deals, and measure campaign performance before scaling partnerships.

Frequently Asked Questions

Who are some of the most popular Chinese influencers on Instagram today?

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Who are some of the most popular Chinese influencers on Instagram today?

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Who are some of the most popular Chinese influencers on Instagram today?

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What type of content do Chinese influencers typically share?

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What type of content do Chinese influencers typically share?

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What type of content do Chinese influencers typically share?

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How do Chinese influencers impact social media trends?

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How do Chinese influencers impact social media trends?

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How do Chinese influencers impact social media trends?

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Can international brands collaborate with Chinese influencers?

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Can international brands collaborate with Chinese influencers?

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Can international brands collaborate with Chinese influencers?

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How can Impulze.ai help brands find the right Chinese influencers?

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How can Impulze.ai help brands find the right Chinese influencers?

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How can Impulze.ai help brands find the right Chinese influencers?

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What should I consider before following a Chinese influencer?

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What should I consider before following a Chinese influencer?

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What should I consider before following a Chinese influencer?

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How do Chinese influencers balance personal life and public presence on Instagram?

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How do Chinese influencers balance personal life and public presence on Instagram?

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How do Chinese influencers balance personal life and public presence on Instagram?

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