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Top 20 Sneaker YouTubers

Top 20 Sneaker YouTubers

Top 20 Sneaker YouTubers

Sneaker YouTubers bring reviews, tips, and unboxing excitement right to your screen. This list of the top 20 sneakers YouTubers in 2025 highlights creators who share the latest drops, styling tips, and sneaker news. Whether you’re a collector or just love kicks, these YouTubers keep you in the loop with authentic, engaging content.

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Engagement Rates

 Fake Followers

Audience Details

Past Brand Collboration

And much more.

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How to Find Sneaker YouTubers

How to Find Sneaker YouTubers

Sneakers aren’t just shoes, they’re culture. From unboxing the latest Jordans to reviewing limited Yeezy drops or showing off streetwear fits, sneaker YouTubers have built communities that care about every detail.

For brands, collaborating with these creators can unlock audiences that are passionate, trend-driven, and willing to spend. The key is finding the right sneaker YouTubers who balance style with authentic influence.

Here’s how to do it.

Sneakers aren’t just shoes, they’re culture. From unboxing the latest Jordans to reviewing limited Yeezy drops or showing off streetwear fits, sneaker YouTubers have built communities that care about every detail.

For brands, collaborating with these creators can unlock audiences that are passionate, trend-driven, and willing to spend. The key is finding the right sneaker YouTubers who balance style with authentic influence.

Here’s how to do it.

Sneakers aren’t just shoes, they’re culture. From unboxing the latest Jordans to reviewing limited Yeezy drops or showing off streetwear fits, sneaker YouTubers have built communities that care about every detail.

For brands, collaborating with these creators can unlock audiences that are passionate, trend-driven, and willing to spend. The key is finding the right sneaker YouTubers who balance style with authentic influence.

Here’s how to do it.

1. Define your sneaker campaign goal

1. Define your sneaker campaign goal

Start with one line that captures what you want.

Example: “We’re a streetwear brand, and we want sneaker YouTubers who can create styling videos that drive awareness for our latest collection.”

This helps you focus on the right creators instead of chasing hype alone.

2. Search with sneaker-specific context

2. Search with sneaker-specific context

Instead of broad searches, go niche:

  • Keywords: “sneaker unboxing,” “Jordan 1 review,” “best sneakers 2025.”

  • Formats: Look at Shorts for quick releases and long-form reviews for deep dives.

  • Competitor collabs: Who’s already featuring brands like Nike, Adidas, or New Balance?

On Impulze, you can filter by niche, location, and audience size, saving hours of manual browsing.

3. Engagement over subscriber count

3. Engagement over subscriber count

A channel with 30k subs and 10k consistent views may be more valuable than one with 300k subs and weak engagement. Check:

  • View-to-subscriber ratio.

  • Comments showing sneaker intent (“Are these dropping in Europe?” or “How’s the fit compared to last year’s model?”).

  • Community interaction — sneaker fans ask questions when they care.

With SocialiQ, you can instantly see engagement data instead of calculating it post by post.

4. Match content style with your brand

4. Match content style with your brand

Sneaker YouTubers fall into different styles:

  • Collectors: deep dives, history of silhouettes, resale insights.

  • Reviewers: on-foot looks, comfort tests, honest takes.

  • Lifestyle/fashion creators: styling sneakers with streetwear or casual fits.

Pick those whose tone aligns with your brand identity.

5. Start small before scaling

5. Start small before scaling

Sneaker culture moves fast — test quickly:

  • A YouTube Short unboxing your latest drop.

  • A vlog showing sneakers styled with everyday outfits.

  • A comparison video against a popular sneaker release.

Impulze helps by showing past collaborations, letting you save sneaker influencers into lists, and tracking ROI, so you know which creators actually drive results.

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Frequently Asked Questions

How can I find the best sneaker YouTubers for my brand?

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How can I find the best sneaker YouTubers for my brand?

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How can I find the best sneaker YouTubers for my brand?

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What content do popular sneaker YouTubers typically create?

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What content do popular sneaker YouTubers typically create?

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What content do popular sneaker YouTubers typically create?

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How much do sneakers YouTubers charge for collaborations?

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How much do sneakers YouTubers charge for collaborations?

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How much do sneakers YouTubers charge for collaborations?

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How do I find which sneakers YouTubers my competitors work with?

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How do I find which sneakers YouTubers my competitors work with?

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How do I find which sneakers YouTubers my competitors work with?

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What advantages do sneakers YouTubers offer brands?

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What advantages do sneakers YouTubers offer brands?

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What advantages do sneakers YouTubers offer brands?

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How can I verify the engagement and authenticity of sneaker YouTubers?

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How can I verify the engagement and authenticity of sneaker YouTubers?

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How can I verify the engagement and authenticity of sneaker YouTubers?

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Are micro-sneaker YouTubers effective for marketing?

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Are micro-sneaker YouTubers effective for marketing?

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Are micro-sneaker YouTubers effective for marketing?

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