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Top 20 Micro Influencers In Sweden

Top 20 Micro Influencers In Sweden

Top 20 Micro Influencers In Sweden

Sweden is home to a vibrant community of micro influencers who bring authenticity and engagement to the digital world. This list of the top 20 micro influencers in Sweden highlights creators who connect deeply with their audiences. Whether you’re a brand or a fan, these influencers are shaping conversations and trends across social media in 2025.

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How to Find Micro-Influencers in Sweden

How to Find Micro-Influencers in Sweden

Sweden may be known for design, music, and innovation, but it’s also home to a thriving influencer community. From Stockholm’s fashion creators to Gothenburg’s food bloggers and Malmö’s fitness coaches, micro-influencers (10k–100k followers) are shaping conversations that feel personal and authentic. For brands, they’re a gateway into engaged, niche communities where trust matters more than follower counts.

Here’s how to find the right Swedish micro-influencers.

Sweden may be known for design, music, and innovation, but it’s also home to a thriving influencer community. From Stockholm’s fashion creators to Gothenburg’s food bloggers and Malmö’s fitness coaches, micro-influencers (10k–100k followers) are shaping conversations that feel personal and authentic. For brands, they’re a gateway into engaged, niche communities where trust matters more than follower counts.

Here’s how to find the right Swedish micro-influencers.

Sweden may be known for design, music, and innovation, but it’s also home to a thriving influencer community. From Stockholm’s fashion creators to Gothenburg’s food bloggers and Malmö’s fitness coaches, micro-influencers (10k–100k followers) are shaping conversations that feel personal and authentic. For brands, they’re a gateway into engaged, niche communities where trust matters more than follower counts.

Here’s how to find the right Swedish micro-influencers.

1. Start with a clear campaign goal

1. Start with a clear campaign goal

Before scrolling through Instagram or YouTube, decide what you want.

Example: “We’re a sustainable fashion brand in Sweden, and we want micro-influencers who can share styling tips that inspire eco-conscious shopping among women aged 18–30.”

That one line helps you avoid chasing irrelevant creators.

2. Search with Swedish context

2. Search with Swedish context

Generic searches won’t surface the best matches. Add local cues:

  • Hashtags: #swedeninfluencer, #stockholmstyle, #swedishfashion.

  • Cities: Stockholm, Gothenburg, Malmö — hotspots for content creation.

  • Events: Stockholm Fashion Week, Way Out West Festival, or local food fairs.

On Impulze, you can filter influencers by location, niche, and follower range (10k–100k), instantly building a shortlist of Swedish creators.

3. Look at engagement, not just numbers

3. Look at engagement, not just numbers

Micro-influencers win because they interact closely with their followers. Check:

  • Are likes and comments steady across posts?

  • Do comments show local relevance (“Where’s this café in Stockholm?”)?

  • Is the majority of their audience Swedish?

With SocialiQ, you can view engagement data instantly, no manual calculations needed.

4. Match their content style with your brand

4. Match their content style with your brand

Swedish creators often combine minimalism with storytelling. Match them with your goals:

  • Fashion/beauty brands: outfit posts, GRWM routines, or sustainable fashion themes.

  • Food brands: café reviews, local recipes, or food photography.

  • Lifestyle/wellness brands: vlogs, fitness routines, or mindfulness content.

5. Test before scaling

5. Test before scaling

Instead of committing upfront, run small campaigns first:

  • An Instagram Reel filmed in Stockholm streets.

  • A TikTok featuring your product in everyday life.

  • A YouTube Short or vlog highlighting local use.

On Impulze, you can check past collaborations, save influencer lists, and measure ROI — ensuring you only scale with creators who deliver.

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Frequently Asked Questions

How can I find the best micro influencers in Sweden for my brand?

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How can I find the best micro influencers in Sweden for my brand?

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How can I find the best micro influencers in Sweden for my brand?

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What types of content do Swedish micro influencers typically create?

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What types of content do Swedish micro influencers typically create?

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What types of content do Swedish micro influencers typically create?

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How much do micro influencers in Sweden usually charge?

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How much do micro influencers in Sweden usually charge?

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How much do micro influencers in Sweden usually charge?

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How can I find out which micro influencers my competitors in Sweden are partnering with?

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How can I find out which micro influencers my competitors in Sweden are partnering with?

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How can I find out which micro influencers my competitors in Sweden are partnering with?

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What benefits do micro influencers in Sweden offer brands?

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What benefits do micro influencers in Sweden offer brands?

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What benefits do micro influencers in Sweden offer brands?

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How do I verify the engagement and authenticity of influencers in Sweden?

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How do I verify the engagement and authenticity of influencers in Sweden?

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How do I verify the engagement and authenticity of influencers in Sweden?

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Are smaller micro influencers in Sweden worth working with?

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Are smaller micro influencers in Sweden worth working with?

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Are smaller micro influencers in Sweden worth working with?

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