Top 20 Japanese YouTubers in 2025
Top 20 Japanese YouTubers in 2025
Top 20 Japanese YouTubers in 2025
YouTube in Japan has become a powerhouse of creativity, and the rise of every Japanese YouTuber is proof of that. From gamers and lifestyle vloggers to comedians and beauty experts, these creators are redefining entertainment. Here are 20 of the most popular and inspiring Japanese YouTubers in 2025 you should follow to see the trends shaping Japan’s digital culture.
1
Sen, Momo, Ai & Syy's Channel
@
oyabakatousan
Welcome! This is family channel from Japan. Vlog, Family fun, Playing in playground and themepark, Traveling, Gaming and so much more. (^-^) We are 4 brothers and sisters. Sen (Sennosuke) ♂ Date of Birth: May 19, 2006 Momo (Momoko) ♀ Date of Birth: May 23, 2008 Ai (Aiko) ♀ Date of Birth: July 31, 2014 Syy (Shiro) ♂ Date of Birth: May 22, 2017 And this channel is managed by daddy. Enjoy! Have fun! (^-^)/
subscribers
11.2M
ENGAGEMENT Rate
0.2
%
Avg Views 👁️ :
27.1K
A wholesome Japanese YouTuber family sharing daily adventures, crafts, and kid-friendly challenges that parents can watch with little ones—sweet, safe, and endlessly rewatchable among the best Japanese YouTube channels for families.
Sen, Momo, Ai & Syy's Channel
@
oyabakatousan
Welcome! This is family channel from Japan. Vlog, Family fun, Playing in playground and themepark, Traveling, Gaming and so much more. (^-^) We are 4 brothers and sisters. Sen (Sennosuke) ♂ Date of Birth: May 19, 2006 Momo (Momoko) ♀ Date of Birth: May 23, 2008 Ai (Aiko) ♀ Date of Birth: July 31, 2014 Syy (Shiro) ♂ Date of Birth: May 22, 2017 And this channel is managed by daddy. Enjoy! Have fun! (^-^)/
1
A wholesome Japanese YouTuber family sharing daily adventures, crafts, and kid-friendly challenges that parents can watch with little ones—sweet, safe, and endlessly rewatchable among the best Japanese YouTube channels for families.
Sen, Momo, Ai & Syy's Channel
@
oyabakatousan
Welcome! This is family channel from Japan. Vlog, Family fun, Playing in playground and themepark, Traveling, Gaming and so much more. (^-^) We are 4 brothers and sisters. Sen (Sennosuke) ♂ Date of Birth: May 19, 2006 Momo (Momoko) ♀ Date of Birth: May 23, 2008 Ai (Aiko) ♀ Date of Birth: July 31, 2014 Syy (Shiro) ♂ Date of Birth: May 22, 2017 And this channel is managed by daddy. Enjoy! Have fun! (^-^)/
1
ENGAGEMENT Rate
0.2
%
subscribers
11.2M
Avg Views 👁️ :
27.1K
A wholesome Japanese YouTuber family sharing daily adventures, crafts, and kid-friendly challenges that parents can watch with little ones—sweet, safe, and endlessly rewatchable among the best Japanese YouTube channels for families.
2
Yoshipapa
@
よしパパ-動けるパパ計画
Deliver videos that make parenting fun 👨29 -year-old 👩30 -year-old 👦2 -year-old 🧒1 -year-old 👶0 -year-old
subscribers
10.8M
ENGAGEMENT Rate
0.07
%
Avg Views 👁️ :
1.1M
This Japanese YouTuber documents family life, simple DIY ideas, and cheerful everyday vlogs—calm, positive content that resonates with viewers who love Japanese lifestyle YouTubers and feel-good routines.
Yoshipapa
@
よしパパ-動けるパパ計画
Deliver videos that make parenting fun 👨29 -year-old 👩30 -year-old 👦2 -year-old 🧒1 -year-old 👶0 -year-old
2
This Japanese YouTuber documents family life, simple DIY ideas, and cheerful everyday vlogs—calm, positive content that resonates with viewers who love Japanese lifestyle YouTubers and feel-good routines.
Yoshipapa
@
よしパパ-動けるパパ計画
Deliver videos that make parenting fun 👨29 -year-old 👩30 -year-old 👦2 -year-old 🧒1 -year-old 👶0 -year-old
2
ENGAGEMENT Rate
0.07
%
subscribers
10.8M
Avg Views 👁️ :
1.1M
This Japanese YouTuber documents family life, simple DIY ideas, and cheerful everyday vlogs—calm, positive content that resonates with viewers who love Japanese lifestyle YouTubers and feel-good routines.
3
Kisankafact
@
kisankafact
よろしく恋愛とと インフルエンサー 恋愛ととの、YouTubeチャンネルです 恋愛インフルエンサーではありますし 恋愛ポエマーでもありますが 枠にとらわれず、自由に色々やるつもりです
subscribers
10.6M
ENGAGEMENT Rate
0.0002
%
Avg Views 👁️ :
0.5K
A candid Japanese YouTuber focusing on relationships, dating talk, and life advice in approachable, story-led videos. It’s great for viewers seeking conversation-style guidance from popular Japanese influencers.
Kisankafact
@
kisankafact
よろしく恋愛とと インフルエンサー 恋愛ととの、YouTubeチャンネルです 恋愛インフルエンサーではありますし 恋愛ポエマーでもありますが 枠にとらわれず、自由に色々やるつもりです
3
A candid Japanese YouTuber focusing on relationships, dating talk, and life advice in approachable, story-led videos. It’s great for viewers seeking conversation-style guidance from popular Japanese influencers.
Kisankafact
@
kisankafact
よろしく恋愛とと インフルエンサー 恋愛ととの、YouTubeチャンネルです 恋愛インフルエンサーではありますし 恋愛ポエマーでもありますが 枠にとらわれず、自由に色々やるつもりです
3
ENGAGEMENT Rate
0.0002
%
subscribers
10.6M
Avg Views 👁️ :
0.5K
A candid Japanese YouTuber focusing on relationships, dating talk, and life advice in approachable, story-led videos. It’s great for viewers seeking conversation-style guidance from popular Japanese influencers.
4
SUSHI RAMEN【Riku】
@
SUSHIRAMEN-Riku1
This is my main Japanese channel. Turn on subtitles for translation! 🌟My new English Channel!! (Dubbed)↓ https://www.youtube.com/channel/UCq1rISqFE_93HMza97iu5Mw/about ■Profile 22Years old/College student ■Dreams/〜Ambition〜 "Travel all the way to the moon, take a physical fitness test and get a perfect score." ■About this Youtube Channel ・I want to explore "FUN". Youtube is my way of recording my voyage :) ・I want to do everything "meaningless" that no one has ever done before. ・Small..but BIG content. ・Make the impossible (kinda) possible. ・I pack a lot of content into one video. ・I edit my own videos until I go bald. ■SNS ◉Instagram https://www.instagram.com/sushi_ramen_english_ver/ ◉Instagram (Japanese) ◉Twitter https://twitter.com/SUSHIRAMEN_ ◉Twitter(Japanese) https://twitter.com/sushi_riku?lang=ja ◆ ◉TikTok www.tiktok.com/@sushi_ramen_english https://www.instagram.com/sushi_riku/?hl=ja ※Business inquiries Business Mail→https://analyzelog.jp/english
subscribers
9.9M
ENGAGEMENT Rate
1.17
%
Avg Views 👁️ :
3.7M
A legendary Japanese YouTuber known for wild experiments, oversized inventions, and surprisingly wholesome punchlines—spectacle-driven variety that keeps him among the top YouTubers in Japan.
SUSHI RAMEN【Riku】
@
SUSHIRAMEN-Riku1
This is my main Japanese channel. Turn on subtitles for translation! 🌟My new English Channel!! (Dubbed)↓ https://www.youtube.com/channel/UCq1rISqFE_93HMza97iu5Mw/about ■Profile 22Years old/College student ■Dreams/〜Ambition〜 "Travel all the way to the moon, take a physical fitness test and get a perfect score." ■About this Youtube Channel ・I want to explore "FUN". Youtube is my way of recording my voyage :) ・I want to do everything "meaningless" that no one has ever done before. ・Small..but BIG content. ・Make the impossible (kinda) possible. ・I pack a lot of content into one video. ・I edit my own videos until I go bald. ■SNS ◉Instagram https://www.instagram.com/sushi_ramen_english_ver/ ◉Instagram (Japanese) ◉Twitter https://twitter.com/SUSHIRAMEN_ ◉Twitter(Japanese) https://twitter.com/sushi_riku?lang=ja ◆ ◉TikTok www.tiktok.com/@sushi_ramen_english https://www.instagram.com/sushi_riku/?hl=ja ※Business inquiries Business Mail→https://analyzelog.jp/english
4
A legendary Japanese YouTuber known for wild experiments, oversized inventions, and surprisingly wholesome punchlines—spectacle-driven variety that keeps him among the top YouTubers in Japan.
SUSHI RAMEN【Riku】
@
SUSHIRAMEN-Riku1
This is my main Japanese channel. Turn on subtitles for translation! 🌟My new English Channel!! (Dubbed)↓ https://www.youtube.com/channel/UCq1rISqFE_93HMza97iu5Mw/about ■Profile 22Years old/College student ■Dreams/〜Ambition〜 "Travel all the way to the moon, take a physical fitness test and get a perfect score." ■About this Youtube Channel ・I want to explore "FUN". Youtube is my way of recording my voyage :) ・I want to do everything "meaningless" that no one has ever done before. ・Small..but BIG content. ・Make the impossible (kinda) possible. ・I pack a lot of content into one video. ・I edit my own videos until I go bald. ■SNS ◉Instagram https://www.instagram.com/sushi_ramen_english_ver/ ◉Instagram (Japanese) ◉Twitter https://twitter.com/SUSHIRAMEN_ ◉Twitter(Japanese) https://twitter.com/sushi_riku?lang=ja ◆ ◉TikTok www.tiktok.com/@sushi_ramen_english https://www.instagram.com/sushi_riku/?hl=ja ※Business inquiries Business Mail→https://analyzelog.jp/english
4
ENGAGEMENT Rate
1.17
%
subscribers
9.9M
Avg Views 👁️ :
3.7M
A legendary Japanese YouTuber known for wild experiments, oversized inventions, and surprisingly wholesome punchlines—spectacle-driven variety that keeps him among the top YouTubers in Japan.
5
Japon4K
@
Japon4K
Welcome to Japon4K Let me show you the wonderful Japanese culture, people, and lifestyle. Without leaving behind the negative sides of it. My goal is to get you closer to Japan! Want to join me in the ride?
subscribers
9.2M
ENGAGEMENT Rate
0.78
%
Avg Views 👁️ :
1.7M
A visually driven Japanese YouTuber channel showcasing Japan in crisp 4K—shrines, cityscapes, nature, and neighborhoods—perfect for travel lovers who binge the best Japanese YouTube channels for ambience.
Japon4K
@
Japon4K
Welcome to Japon4K Let me show you the wonderful Japanese culture, people, and lifestyle. Without leaving behind the negative sides of it. My goal is to get you closer to Japan! Want to join me in the ride?
5
A visually driven Japanese YouTuber channel showcasing Japan in crisp 4K—shrines, cityscapes, nature, and neighborhoods—perfect for travel lovers who binge the best Japanese YouTube channels for ambience.
Japon4K
@
Japon4K
Welcome to Japon4K Let me show you the wonderful Japanese culture, people, and lifestyle. Without leaving behind the negative sides of it. My goal is to get you closer to Japan! Want to join me in the ride?
5
ENGAGEMENT Rate
0.78
%
subscribers
9.2M
Avg Views 👁️ :
1.7M
A visually driven Japanese YouTuber channel showcasing Japan in crisp 4K—shrines, cityscapes, nature, and neighborhoods—perfect for travel lovers who binge the best Japanese YouTube channels for ambience.
6
Fischer's
@
MASAIandHamzael
Thank you for visiting our channel! Fischer's is an all-genre YouTuber group made up of 6 besties. We enjoy challenging: ・athletic adventure playgrounds ・mukbang ・haunted sites ・extreme chase tags and many other exciting experiences! Let's join us and share this enthusiasm🔥 Say "Adieu!!" —————————————————————————————————— Check out our past events: 02/25/10 Formed as "Fischer's" right before graduating middle school 11/08/13 Named the fan community "Uotami" 12/05/19 Ranked 9th globally in "Most Viewed Creators" in YouTube Rewind 2019 (1.9 billion annual views) 12/13/19 First Japanese creators to win a "Streamy Award," the Academy Awards of YouTube 08/02/20 Reached 10 billion total views as a first YouTube channel in Japan 11/18/20 Set the Guinness World Record for the "Largest game of tag" with 10,908 participants 08/12/22 Silkroad produced the horror film "Kakari - Possession." 11/20/22 Reached 15 billion total views as a first YouTube channel in Japan
subscribers
8.9M
ENGAGEMENT Rate
0.27
%
Avg Views 👁️ :
1.1M
A long-running group of Japanese YouTuber crew doing challenges, games, and community events—upbeat chaos that helped define variety entertainment among famous Japanese YouTubers.
Fischer's
@
MASAIandHamzael
Thank you for visiting our channel! Fischer's is an all-genre YouTuber group made up of 6 besties. We enjoy challenging: ・athletic adventure playgrounds ・mukbang ・haunted sites ・extreme chase tags and many other exciting experiences! Let's join us and share this enthusiasm🔥 Say "Adieu!!" —————————————————————————————————— Check out our past events: 02/25/10 Formed as "Fischer's" right before graduating middle school 11/08/13 Named the fan community "Uotami" 12/05/19 Ranked 9th globally in "Most Viewed Creators" in YouTube Rewind 2019 (1.9 billion annual views) 12/13/19 First Japanese creators to win a "Streamy Award," the Academy Awards of YouTube 08/02/20 Reached 10 billion total views as a first YouTube channel in Japan 11/18/20 Set the Guinness World Record for the "Largest game of tag" with 10,908 participants 08/12/22 Silkroad produced the horror film "Kakari - Possession." 11/20/22 Reached 15 billion total views as a first YouTube channel in Japan
6
A long-running group of Japanese YouTuber crew doing challenges, games, and community events—upbeat chaos that helped define variety entertainment among famous Japanese YouTubers.
Fischer's
@
MASAIandHamzael
Thank you for visiting our channel! Fischer's is an all-genre YouTuber group made up of 6 besties. We enjoy challenging: ・athletic adventure playgrounds ・mukbang ・haunted sites ・extreme chase tags and many other exciting experiences! Let's join us and share this enthusiasm🔥 Say "Adieu!!" —————————————————————————————————— Check out our past events: 02/25/10 Formed as "Fischer's" right before graduating middle school 11/08/13 Named the fan community "Uotami" 12/05/19 Ranked 9th globally in "Most Viewed Creators" in YouTube Rewind 2019 (1.9 billion annual views) 12/13/19 First Japanese creators to win a "Streamy Award," the Academy Awards of YouTube 08/02/20 Reached 10 billion total views as a first YouTube channel in Japan 11/18/20 Set the Guinness World Record for the "Largest game of tag" with 10,908 participants 08/12/22 Silkroad produced the horror film "Kakari - Possession." 11/20/22 Reached 15 billion total views as a first YouTube channel in Japan
6
ENGAGEMENT Rate
0.27
%
subscribers
8.9M
Avg Views 👁️ :
1.1M
A long-running group of Japanese YouTuber crew doing challenges, games, and community events—upbeat chaos that helped define variety entertainment among famous Japanese YouTubers.
7
Kimagure Cook
@
かねこ
Dear Oversea Viewers, Thank you for watching my video everytime. I would like you to know more about our Japanese seafood. Because Japan is a country surrounded by the seas, various seafood gather here. The regular videos also have English subtitles, so be sure to watch them!
subscribers
14.2M
ENGAGEMENT Rate
0.05
%
Avg Views 👁️ :
641.1K
A food-loving Japanese YouTuber who fillets fish and cooks pristine meals with soothing knife work—cinematic kitchen videos beloved well beyond Japan and often cited among top YouTubers in Japan.
Kimagure Cook
@
かねこ
Dear Oversea Viewers, Thank you for watching my video everytime. I would like you to know more about our Japanese seafood. Because Japan is a country surrounded by the seas, various seafood gather here. The regular videos also have English subtitles, so be sure to watch them!
7
A food-loving Japanese YouTuber who fillets fish and cooks pristine meals with soothing knife work—cinematic kitchen videos beloved well beyond Japan and often cited among top YouTubers in Japan.
Kimagure Cook
@
かねこ
Dear Oversea Viewers, Thank you for watching my video everytime. I would like you to know more about our Japanese seafood. Because Japan is a country surrounded by the seas, various seafood gather here. The regular videos also have English subtitles, so be sure to watch them!
7
ENGAGEMENT Rate
0.05
%
subscribers
14.2M
Avg Views 👁️ :
641.1K
A food-loving Japanese YouTuber who fillets fish and cooks pristine meals with soothing knife work—cinematic kitchen videos beloved well beyond Japan and often cited among top YouTubers in Japan.
8
Mochi.もち
@
Mochi.%E3%82%82%E3%81%A1
Mochi.もちの公式YouTubeチャンネルです！ 家族でお笑い動画を投稿しています。 応援よろしくお願いいたします。 ※このチャンネルの内容は他のサイトへの転載、引用(リンク付け)など、著作権侵害のため、許しません。 This is Mochi.Mochi's official YouTube channel! I am posting comedy videos with my family. Thank you for your support.
subscribers
14.1M
ENGAGEMENT Rate
0.002
%
Avg Views 👁️ :
44.7K
A cozy Japanese YouTuber pet channel starring an irresistibly cute companion, gentle music, and soft edits—comfort viewing for audiences who live on wholesome, low-stress clips.
Mochi.もち
@
Mochi.%E3%82%82%E3%81%A1
Mochi.もちの公式YouTubeチャンネルです！ 家族でお笑い動画を投稿しています。 応援よろしくお願いいたします。 ※このチャンネルの内容は他のサイトへの転載、引用(リンク付け)など、著作権侵害のため、許しません。 This is Mochi.Mochi's official YouTube channel! I am posting comedy videos with my family. Thank you for your support.
8
A cozy Japanese YouTuber pet channel starring an irresistibly cute companion, gentle music, and soft edits—comfort viewing for audiences who live on wholesome, low-stress clips.
Mochi.もち
@
Mochi.%E3%82%82%E3%81%A1
Mochi.もちの公式YouTubeチャンネルです！ 家族でお笑い動画を投稿しています。 応援よろしくお願いいたします。 ※このチャンネルの内容は他のサイトへの転載、引用(リンク付け)など、著作権侵害のため、許しません。 This is Mochi.Mochi's official YouTube channel! I am posting comedy videos with my family. Thank you for your support.
8
ENGAGEMENT Rate
0.002
%
subscribers
14.1M
Avg Views 👁️ :
44.7K
A cozy Japanese YouTuber pet channel starring an irresistibly cute companion, gentle music, and soft edits—comfort viewing for audiences who live on wholesome, low-stress clips.
9
M2 Family
@
M2DKマツダ家の日常
We are starting anew as the M2 family, more powerful than ever before!!🎉 We hope you enjoy our content, which has been improved more than ever before!
subscribers
12.8M
ENGAGEMENT Rate
0.01
%
Avg Views 👁️ :
67.3K
This Japanese YouTuber family shares milestones, seasonal outings, and playful skits—heartwarming, everyday storytelling that fits right alongside popular Japanese influencers.
M2 Family
@
M2DKマツダ家の日常
We are starting anew as the M2 family, more powerful than ever before!!🎉 We hope you enjoy our content, which has been improved more than ever before!
9
This Japanese YouTuber family shares milestones, seasonal outings, and playful skits—heartwarming, everyday storytelling that fits right alongside popular Japanese influencers.
M2 Family
@
M2DKマツダ家の日常
We are starting anew as the M2 family, more powerful than ever before!!🎉 We hope you enjoy our content, which has been improved more than ever before!
9
ENGAGEMENT Rate
0.01
%
subscribers
12.8M
Avg Views 👁️ :
67.3K
This Japanese YouTuber family shares milestones, seasonal outings, and playful skits—heartwarming, everyday storytelling that fits right alongside popular Japanese influencers.
10
Nonomen ノノメン
@
nonomen
You Laugh, I’m Happy🥰 Nonomen’s official YouTube channel is here to spread laugh worldwide! 😂 Subscribe and join our mission! 👍 Got work inquiries? DM me on Instagram! 😘
subscribers
11.7M
ENGAGEMENT Rate
0.0004
%
Avg Views 👁️ :
2.8K
A creative Japanese YouTuber blending short-form humor, trends, and personality-led bits—snappy edits and recurring gags keep videos highly shareable across Japan’s social feeds.
Nonomen ノノメン
@
nonomen
You Laugh, I’m Happy🥰 Nonomen’s official YouTube channel is here to spread laugh worldwide! 😂 Subscribe and join our mission! 👍 Got work inquiries? DM me on Instagram! 😘
10
A creative Japanese YouTuber blending short-form humor, trends, and personality-led bits—snappy edits and recurring gags keep videos highly shareable across Japan’s social feeds.
Nonomen ノノメン
@
nonomen
You Laugh, I’m Happy🥰 Nonomen’s official YouTube channel is here to spread laugh worldwide! 😂 Subscribe and join our mission! 👍 Got work inquiries? DM me on Instagram! 😘
10
ENGAGEMENT Rate
0.0004
%
subscribers
11.7M
Avg Views 👁️ :
2.8K
A creative Japanese YouTuber blending short-form humor, trends, and personality-led bits—snappy edits and recurring gags keep videos highly shareable across Japan’s social feeds.
11
Alina & Amelia
@
AlinaSaito
TikTok: 2.5M followers singer 🇯🇵🇦🇺 based in Tokyo.
subscribers
11.4M
ENGAGEMENT Rate
0.03
%
Avg Views 👁️ :
278.4K
A bilingual Japanese YouTuber who mixes music, lifestyle, and behind-the-scenes glimpses—approachable, artsy uploads that connect with international viewers, too.
Alina & Amelia
@
AlinaSaito
TikTok: 2.5M followers singer 🇯🇵🇦🇺 based in Tokyo.
11
A bilingual Japanese YouTuber who mixes music, lifestyle, and behind-the-scenes glimpses—approachable, artsy uploads that connect with international viewers, too.
Alina & Amelia
@
AlinaSaito
TikTok: 2.5M followers singer 🇯🇵🇦🇺 based in Tokyo.
11
ENGAGEMENT Rate
0.03
%
subscribers
11.4M
Avg Views 👁️ :
278.4K
A bilingual Japanese YouTuber who mixes music, lifestyle, and behind-the-scenes glimpses—approachable, artsy uploads that connect with international viewers, too.
12
Saito
@
saito09
🟣TikTok👉saito09 🟡Instagram👉sait0o9 This is the one and only Saito's official Youtube channel! Please subscribe to my channel and don't forget to turn on the notification button! For work-related inquiries, please DM to the above Instagram account.
subscribers
35.4M
ENGAGEMENT Rate
0.03
%
Avg Views 👁️ :
627.5K
A variety-style Japanese YouTuber with music, talky vlogs, and casual day-in-the-life moments—laid-back uploads that feel like catching up with a friend.
Saito
@
saito09
🟣TikTok👉saito09 🟡Instagram👉sait0o9 This is the one and only Saito's official Youtube channel! Please subscribe to my channel and don't forget to turn on the notification button! For work-related inquiries, please DM to the above Instagram account.
12
A variety-style Japanese YouTuber with music, talky vlogs, and casual day-in-the-life moments—laid-back uploads that feel like catching up with a friend.
Saito
@
saito09
🟣TikTok👉saito09 🟡Instagram👉sait0o9 This is the one and only Saito's official Youtube channel! Please subscribe to my channel and don't forget to turn on the notification button! For work-related inquiries, please DM to the above Instagram account.
12
ENGAGEMENT Rate
0.03
%
subscribers
35.4M
Avg Views 👁️ :
627.5K
A variety-style Japanese YouTuber with music, talky vlogs, and casual day-in-the-life moments—laid-back uploads that feel like catching up with a friend.
13
HAYATAKU はやたく
@
hayataku5348
This is the one and only official youtube channel of Hayataku Please subscribe to my channel! May you spend your time with a smile. 7754 コラボ依頼やお仕事依頼は↓ Contact wd7754@ezweb.ne.jp はやたくの公式ユーチューブチャンネルです チャンネル登録してね！ あなたが笑顔で過ごせます様に。 ▶TikTok : https://www.tiktok.com/@wd7754 ▶Instagram : https://www.instagram.com/haya__taku ▶Twitter : https://www.twitter.com/@wd77541
subscribers
22.3M
ENGAGEMENT Rate
0.37
%
Avg Views 👁️ :
10.1M
A high-energy japanese YouTuber duo delivering skits, challenges, and trend-chasing Shorts—fast cuts and big reactions tuned for mobile-first audiences.
HAYATAKU はやたく
@
hayataku5348
This is the one and only official youtube channel of Hayataku Please subscribe to my channel! May you spend your time with a smile. 7754 コラボ依頼やお仕事依頼は↓ Contact wd7754@ezweb.ne.jp はやたくの公式ユーチューブチャンネルです チャンネル登録してね！ あなたが笑顔で過ごせます様に。 ▶TikTok : https://www.tiktok.com/@wd7754 ▶Instagram : https://www.instagram.com/haya__taku ▶Twitter : https://www.twitter.com/@wd77541
13
A high-energy japanese YouTuber duo delivering skits, challenges, and trend-chasing Shorts—fast cuts and big reactions tuned for mobile-first audiences.
HAYATAKU はやたく
@
hayataku5348
This is the one and only official youtube channel of Hayataku Please subscribe to my channel! May you spend your time with a smile. 7754 コラボ依頼やお仕事依頼は↓ Contact wd7754@ezweb.ne.jp はやたくの公式ユーチューブチャンネルです チャンネル登録してね！ あなたが笑顔で過ごせます様に。 ▶TikTok : https://www.tiktok.com/@wd7754 ▶Instagram : https://www.instagram.com/haya__taku ▶Twitter : https://www.twitter.com/@wd77541
13
ENGAGEMENT Rate
0.37
%
subscribers
22.3M
Avg Views 👁️ :
10.1M
A high-energy japanese YouTuber duo delivering skits, challenges, and trend-chasing Shorts—fast cuts and big reactions tuned for mobile-first audiences.
14
hajime
@
0214mex
動画を出したい時にテキトーにアップロードします。 オールジャンル!!!!なんでもしたいこと動画にしてます!!! チャンネル登録してくれると喜びます！ Hello! My name is Hajime! I`m not a president. こんにちは!はじめしゃちょーです。 Please Subscribe!!!!!
subscribers
16.3M
ENGAGEMENT Rate
0.24
%
Avg Views 👁️ :
1.9M
One of the most famous Japanese YouTubers and a veteran Japanese YouTuber whose mega-scale pranks, collabs, and experiments helped shape Japan’s variety scene.
hajime
@
0214mex
動画を出したい時にテキトーにアップロードします。 オールジャンル!!!!なんでもしたいこと動画にしてます!!! チャンネル登録してくれると喜びます！ Hello! My name is Hajime! I`m not a president. こんにちは!はじめしゃちょーです。 Please Subscribe!!!!!
14
One of the most famous Japanese YouTubers and a veteran Japanese YouTuber whose mega-scale pranks, collabs, and experiments helped shape Japan’s variety scene.
hajime
@
0214mex
動画を出したい時にテキトーにアップロードします。 オールジャンル!!!!なんでもしたいこと動画にしてます!!! チャンネル登録してくれると喜びます！ Hello! My name is Hajime! I`m not a president. こんにちは!はじめしゃちょーです。 Please Subscribe!!!!!
14
ENGAGEMENT Rate
0.24
%
subscribers
16.3M
Avg Views 👁️ :
1.9M
One of the most famous Japanese YouTubers and a veteran Japanese YouTuber whose mega-scale pranks, collabs, and experiments helped shape Japan’s variety scene.
15
BRUNO
@
TheCartoonStory
Buy our merch ❤ My name is Bruno, and every day I get into incredible adventures with my friends! My videos will definitely cheer you up :) My channel is about friendship, jokes and overcoming any difficulties! Join our big family by clicking on the "subscribe" button!)
subscribers
16.2M
ENGAGEMENT Rate
0.26
%
Avg Views 👁️ :
1.4M
A lifestyle-meets-music Japanese YouTuber sharing vlogs, performance snippets, and creator collabs—warm, personable content with a creative edge.
BRUNO
@
TheCartoonStory
Buy our merch ❤ My name is Bruno, and every day I get into incredible adventures with my friends! My videos will definitely cheer you up :) My channel is about friendship, jokes and overcoming any difficulties! Join our big family by clicking on the "subscribe" button!)
15
A lifestyle-meets-music Japanese YouTuber sharing vlogs, performance snippets, and creator collabs—warm, personable content with a creative edge.
BRUNO
@
TheCartoonStory
Buy our merch ❤ My name is Bruno, and every day I get into incredible adventures with my friends! My videos will definitely cheer you up :) My channel is about friendship, jokes and overcoming any difficulties! Join our big family by clicking on the "subscribe" button!)
15
ENGAGEMENT Rate
0.26
%
subscribers
16.2M
Avg Views 👁️ :
1.4M
A lifestyle-meets-music Japanese YouTuber sharing vlogs, performance snippets, and creator collabs—warm, personable content with a creative edge.
16
ISSEI / いっせい
@
issei0806
This is ISSEI's official YouTube channel, wishing for a peaceful and laughable world! I am working on the theme of making you smile with funny videos. I would be happy if you could subscribe to my channel! Also, other SNS are updated, so please take a look. I will become a hero of the world! !
subscribers
65.9M
ENGAGEMENT Rate
0.25
%
Avg Views 👁️ :
6.9M
A movement-driven Japanese YouTuber posting dance, performance clips, and kinetic Shorts—clean choreography and rhythm hooks that thrive in the scroll era.
ISSEI / いっせい
@
issei0806
This is ISSEI's official YouTube channel, wishing for a peaceful and laughable world! I am working on the theme of making you smile with funny videos. I would be happy if you could subscribe to my channel! Also, other SNS are updated, so please take a look. I will become a hero of the world! !
16
A movement-driven Japanese YouTuber posting dance, performance clips, and kinetic Shorts—clean choreography and rhythm hooks that thrive in the scroll era.
ISSEI / いっせい
@
issei0806
This is ISSEI's official YouTube channel, wishing for a peaceful and laughable world! I am working on the theme of making you smile with funny videos. I would be happy if you could subscribe to my channel! Also, other SNS are updated, so please take a look. I will become a hero of the world! !
16
ENGAGEMENT Rate
0.25
%
subscribers
65.9M
Avg Views 👁️ :
6.9M
A movement-driven Japanese YouTuber posting dance, performance clips, and kinetic Shorts—clean choreography and rhythm hooks that thrive in the scroll era.
17
Junya Official Channel
@
junya1gou
『A man beyond Justin Bieber』ジャスティンビーバーを超える男 This is the one and only Junya's official YouTube channel! Please subscribe to my channel and don't forget to turn on the notification button! If you want to send a gift, send them to the address below: --------- Collab Japan K.K. c/o Junya 3−3−3 Minamiaoyama Riviera Building (Working Park EN), #208 Minato-ku, Tokyo, Japan 107-0062 --------- *Please refrain from sending perishable items.
subscribers
38.6M
ENGAGEMENT Rate
0.01
%
Avg Views 👁️ :
164.6K
An ultra-viral Japanese YouTuber best known for chaotic, slapstick Shorts—absurd setups, quick cuts, and big faces that dominate global “For You” pages.
Junya Official Channel
@
junya1gou
『A man beyond Justin Bieber』ジャスティンビーバーを超える男 This is the one and only Junya's official YouTube channel! Please subscribe to my channel and don't forget to turn on the notification button! If you want to send a gift, send them to the address below: --------- Collab Japan K.K. c/o Junya 3−3−3 Minamiaoyama Riviera Building (Working Park EN), #208 Minato-ku, Tokyo, Japan 107-0062 --------- *Please refrain from sending perishable items.
17
An ultra-viral Japanese YouTuber best known for chaotic, slapstick Shorts—absurd setups, quick cuts, and big faces that dominate global “For You” pages.
Junya Official Channel
@
junya1gou
『A man beyond Justin Bieber』ジャスティンビーバーを超える男 This is the one and only Junya's official YouTube channel! Please subscribe to my channel and don't forget to turn on the notification button! If you want to send a gift, send them to the address below: --------- Collab Japan K.K. c/o Junya 3−3−3 Minamiaoyama Riviera Building (Working Park EN), #208 Minato-ku, Tokyo, Japan 107-0062 --------- *Please refrain from sending perishable items.
17
ENGAGEMENT Rate
0.01
%
subscribers
38.6M
Avg Views 👁️ :
164.6K
An ultra-viral Japanese YouTuber best known for chaotic, slapstick Shorts—absurd setups, quick cuts, and big faces that dominate global “For You” pages.
18
Sagawa /さがわ
@
sagawa
🟣TikTok👉 sagawa1gou 🟠Instagram👉 sagawa1gou 🔵Facebook👉 sagawa This is the one and only Sagawa's official YouTube channel! Please subscribe to my channel and don't forget to turn on the notification button! For work-related inquiries, please DM to the above Instagram account.
subscribers
37.6M
ENGAGEMENT Rate
0.02
%
Avg Views 👁️ :
355.6K
A personality-forward Japanese YouTuber with comedy, daily life, and trend challenges—casual, chatty energy that feels instantly familiar to variety fans.
Sagawa /さがわ
@
sagawa
🟣TikTok👉 sagawa1gou 🟠Instagram👉 sagawa1gou 🔵Facebook👉 sagawa This is the one and only Sagawa's official YouTube channel! Please subscribe to my channel and don't forget to turn on the notification button! For work-related inquiries, please DM to the above Instagram account.
18
A personality-forward Japanese YouTuber with comedy, daily life, and trend challenges—casual, chatty energy that feels instantly familiar to variety fans.
Sagawa /さがわ
@
sagawa
🟣TikTok👉 sagawa1gou 🟠Instagram👉 sagawa1gou 🔵Facebook👉 sagawa This is the one and only Sagawa's official YouTube channel! Please subscribe to my channel and don't forget to turn on the notification button! For work-related inquiries, please DM to the above Instagram account.
18
ENGAGEMENT Rate
0.02
%
subscribers
37.6M
Avg Views 👁️ :
355.6K
A personality-forward Japanese YouTuber with comedy, daily life, and trend challenges—casual, chatty energy that feels instantly familiar to variety fans.
19
PewDiePie
@
PewDiePie
I make videos.
subscribers
110.0M
ENGAGEMENT Rate
0.17
%
Avg Views 👁️ :
2.9M
A global icon now Japan-based; a lifestyle-and-commentary Japanese YouTuber whose quiet vlogs, gaming throwbacks, and family moments still draw huge audiences among top YouTubers in Japan.
PewDiePie
@
PewDiePie
I make videos.
19
A global icon now Japan-based; a lifestyle-and-commentary Japanese YouTuber whose quiet vlogs, gaming throwbacks, and family moments still draw huge audiences among top YouTubers in Japan.
PewDiePie
@
PewDiePie
I make videos.
19
ENGAGEMENT Rate
0.17
%
subscribers
110.0M
Avg Views 👁️ :
2.9M
A global icon now Japan-based; a lifestyle-and-commentary Japanese YouTuber whose quiet vlogs, gaming throwbacks, and family moments still draw huge audiences among top YouTubers in Japan.
20
Bayashi TV
@
BayashiTV_
ASMR Cooking Video creator in Japan!!🎖 50 million followers on my TikTok♪ I will post longer videos in YouTube, so subscribe me!!
subscribers
32.6M
ENGAGEMENT Rate
0.44
%
Avg Views 👁️ :
2.4M
A wildly popular Japanese YouTuber chef creating fast, silent cooking videos with cinematic sizzles—ASMR-adjacent food content that travels worldwide.
Bayashi TV
@
BayashiTV_
ASMR Cooking Video creator in Japan!!🎖 50 million followers on my TikTok♪ I will post longer videos in YouTube, so subscribe me!!
20
A wildly popular Japanese YouTuber chef creating fast, silent cooking videos with cinematic sizzles—ASMR-adjacent food content that travels worldwide.
Bayashi TV
@
BayashiTV_
ASMR Cooking Video creator in Japan!!🎖 50 million followers on my TikTok♪ I will post longer videos in YouTube, so subscribe me!!
20
ENGAGEMENT Rate
0.44
%
subscribers
32.6M
Avg Views 👁️ :
2.4M
A wildly popular Japanese YouTuber chef creating fast, silent cooking videos with cinematic sizzles—ASMR-adjacent food content that travels worldwide.
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You can also access:
You can also access:
Engagement Rates
Fake Followers
Audience Details
Past Brand Collboration
And much more.
How to Find YouTube Influencers in Japan
How to Find YouTube Influencers in Japan
Japan’s YouTube community is one of the most creative in the world. From beauty vloggers in Tokyo sharing skincare secrets to Osaka gamers streaming live battles, Japanese YouTubers are shaping trends that spread far beyond their channels. For brands, the challenge isn’t spotting creators — it’s choosing the right ones who can genuinely influence local audiences.
Here’s a simple way to make that search structured.
Japan’s YouTube community is one of the most creative in the world. From beauty vloggers in Tokyo sharing skincare secrets to Osaka gamers streaming live battles, Japanese YouTubers are shaping trends that spread far beyond their channels. For brands, the challenge isn’t spotting creators — it’s choosing the right ones who can genuinely influence local audiences.
Here’s a simple way to make that search structured.
Japan’s YouTube community is one of the most creative in the world. From beauty vloggers in Tokyo sharing skincare secrets to Osaka gamers streaming live battles, Japanese YouTubers are shaping trends that spread far beyond their channels. For brands, the challenge isn’t spotting creators — it’s choosing the right ones who can genuinely influence local audiences.
Here’s a simple way to make that search structured.
1. Define your campaign goal clearly
1. Define your campaign goal clearly
Start with a single sentence that captures what you need.
Example: “We’re a tech brand in Japan, and we want YouTubers who can create unboxing and review videos that drive purchase intent among 18–25-year-old gamers.”
That clarity keeps you focused on creators who match your audience.
2. Search with Japanese context
2. Search with Japanese context
Instead of broad searches like “beauty influencer,” add cultural and location-specific terms:
Keywords: “Tokyo streetwear vlog,” “Japanese skincare review,” “Osaka travel vlog.”
Events: Check who covers Tokyo Game Show, Harajuku fashion, or local matsuri festivals.
Competitor collabs: Which Japanese YouTubers already work with similar brands?
With Impulze, you can filter creators by city, niche, audience size, and engagement, making it easier to build a relevant Japan-based list.
3. Focus on engagement, not subscribers
3. Focus on engagement, not subscribers
Big subscriber counts can be misleading. Instead, check:
Do video views stay consistent compared to subs?
Do comments reflect curiosity and intent (“Where can I buy this in Japan?” or “Is this available in Shibuya?”)?
Is the audience primarily Japanese or international?
SocialiQ can instantly show engagement rates, saving you from manual checks.
4. Match influencer style to your brand
4. Match influencer style to your brand
Japanese YouTubers often blend creativity with storytelling. Choose creators whose style aligns with your goals:
Fashion/beauty brands: K-beauty comparisons, GRWM routines, Harajuku street style.
Tech brands: gaming reviews, gadget unboxings, and live demos.
Food/lifestyle brands: mukbangs, café tours, or travel diaries.
5. Start small, then scale
5. Start small, then scale
Don’t commit to a year-long partnership immediately. Test first:
A YouTube Short featuring your product in Tokyo.
A vlog integrating your brand into everyday life.
A review video targeting Japanese consumers.
On Impulze, you can save shortlisted Japanese YouTubers into campaign lists, review their past collaborations, and measure ROI before scaling up.
Frequently Asked Questions
1. Who are the most famous Japanese YouTubers right now?
1. Who are the most famous Japanese YouTubers right now?
1. Who are the most famous Japanese YouTubers right now?
What type of content do Japanese YouTubers usually create?
What type of content do Japanese YouTubers usually create?
What type of content do Japanese YouTubers usually create?
How can brands find the best Japanese YouTube channels to collaborate with?
How can brands find the best Japanese YouTube channels to collaborate with?
How can brands find the best Japanese YouTube channels to collaborate with?
Do Japanese YouTubers have global audiences?
Do Japanese YouTubers have global audiences?
Do Japanese YouTubers have global audiences?
Can smaller brands afford to work with Japanese YouTubers?
Can smaller brands afford to work with Japanese YouTubers?
Can smaller brands afford to work with Japanese YouTubers?
How do I know which Japanese YouTubers my competitors are working with?
How do I know which Japanese YouTubers my competitors are working with?
How do I know which Japanese YouTubers my competitors are working with?
Are Japanese YouTubers effective for influencer marketing campaigns?
Are Japanese YouTubers effective for influencer marketing campaigns?
Are Japanese YouTubers effective for influencer marketing campaigns?
