Top 20 GenZ Youtubers in the US

Top 20 GenZ Youtubers in the US

Top 20 GenZ Youtubers in the US

GenZ YouTubers are reshaping online culture with authenticity, humor, and fresh energy. This list highlights 20 standout creators in the US from TikTok‑raised entertainers to storytelling animators who are influencing what GenZ watches, shares, and loves in 2025.

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How to Find Gen Z YouTubers in the US

How to Find Gen Z YouTubers in the US

Gen Z creators dominate YouTube in the US with content that ranges from lifestyle vlogs and fashion hauls to gaming streams, music, and reaction videos. They’re shaping online culture with authentic voices that feel relatable and trend-driven. Their videos influence how younger audiences shop, socialize, and even see themselves. For brands, the real opportunity is partnering with Gen Z YouTubers in the US who can blend creativity with credibility, making campaigns feel natural instead of forced.

Here’s how you can approach it:

Gen Z creators dominate YouTube in the US with content that ranges from lifestyle vlogs and fashion hauls to gaming streams, music, and reaction videos. They’re shaping online culture with authentic voices that feel relatable and trend-driven. Their videos influence how younger audiences shop, socialize, and even see themselves. For brands, the real opportunity is partnering with Gen Z YouTubers in the US who can blend creativity with credibility, making campaigns feel natural instead of forced.

Here’s how you can approach it:

Gen Z creators dominate YouTube in the US with content that ranges from lifestyle vlogs and fashion hauls to gaming streams, music, and reaction videos. They’re shaping online culture with authentic voices that feel relatable and trend-driven. Their videos influence how younger audiences shop, socialize, and even see themselves. For brands, the real opportunity is partnering with Gen Z YouTubers in the US who can blend creativity with credibility, making campaigns feel natural instead of forced.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

The first step is to clearly outline what you expect from a YouTube collaboration.

For example, “We’re a tech brand in the US, and we want Gen Z YouTubers who can create unboxing and tutorial videos for students and young adults aged 18–25.”

Having this written down ensures you stay focused on the right kind of Gen Z YouTubers.

2. Search with a US-focused lens

2. Search with a US-focused lens

Generic searches like “YouTuber” won’t give you the right fit. Add generational and local context:

  • Keywords: “US Gen Z YouTuber,” “Gen Z lifestyle vlogger,” “American Gen Z gaming channel.”

  • Trends/Events: Who posts about college life, Coachella fashion, viral TikTok crossovers?

  • Competitor collabs: Which Gen Z YouTubers already feature products or services like yours?

On Impulze, you can filter Gen Z YouTubers by follower size, location, and engagement to build a US-focused list instantly.

3. Check engagement and audience

3. Check engagement and audience

Not all Gen Z creators reach Gen Z audiences. Always confirm:

  • Ratios of views, likes, and comments compared to subscriber count.

  • Comments that prove relatability (“This feels exactly like my college dorm life!”).

  • Analytics or media kits confirming a US-based Gen Z audience.

Our free Chrome extension SocialiQ gives you quick insights into engagement and audience data of Gen Z YouTubers directly on the platform.

4. Match influencer style with your brand

4. Match influencer style with your brand

Gen Z is broad and diverse, so match influencers who align with your brand:

  • Lifestyle vloggers: daily routines, GRWM, relatable campus or work-life content.

  • Fashion and beauty creators: hauls, tutorials, styling inspiration.

  • Gaming and entertainment channels: playthroughs, reaction videos, challenge content.

5. Start with small collabs

5. Start with small collabs

Before signing big contracts, test the partnership with smaller collaborations. These could be:

  • A GRWM video that integrates your brand.

  • An unboxing or review vlog featuring your product.

  • A day-in-the-life video with your service naturally included.

With Impulze, you can find Gen Z YouTubers in the US, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

Who are the most followed GenZ YouTubers in the US?

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Who are the most followed GenZ YouTubers in the US?

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Who are the most followed GenZ YouTubers in the US?

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How do GenZ YouTubers grow so fast on YouTube?

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How do GenZ YouTubers grow so fast on YouTube?

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How do GenZ YouTubers grow so fast on YouTube?

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Can brands collaborate with GenZ YouTubers on a small budget?

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Can brands collaborate with GenZ YouTubers on a small budget?

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Can brands collaborate with GenZ YouTubers on a small budget?

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What kind of content do GenZ YouTubers usually create?

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What kind of content do GenZ YouTubers usually create?

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What kind of content do GenZ YouTubers usually create?

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How do I find US-based GenZ YouTubers for my brand?

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How do I find US-based GenZ YouTubers for my brand?

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How do I find US-based GenZ YouTubers for my brand?

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Why are GenZ YouTubers preferred by beauty and fashion brands?

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Why are GenZ YouTubers preferred by beauty and fashion brands?

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Why are GenZ YouTubers preferred by beauty and fashion brands?

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How can I track a GenZ creator’s performance before working with them?

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How can I track a GenZ creator’s performance before working with them?

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How can I track a GenZ creator’s performance before working with them?

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