Top 20 Food Influencers in the UK

Top 20 Food Influencers in the UK

Top 20 Food Influencers in the UK

From Michelin-starred tastings to street food tours, the UK’s food influencers know how to capture flavor and culture. These creators share recipes, reviews, and restaurant finds that audiences love. For brands and agencies, collaborating with UK-based food influencers unlocks trust, reach, and authentic storytelling that can turn everyday cravings into measurable campaigns.

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Engagement Rates

 Fake Followers

Audience Details

Past Brand Collboration

And much more.

How to Find Food Influencers in the UK

How to Find Food Influencers in the UK

The UK food scene has never been more exciting. From London’s Michelin-starred restaurants to Manchester’s street food markets and Edinburgh’s cozy cafés, food culture here is constantly evolving. And it’s food influencers who often set the pace — turning Sunday roasts, afternoon teas, and trendy plant-based dishes into the next big thing online. 

For brands, the key isn’t just finding influencers, but finding those who spark real conversations and trust.

Here’s how you can do it.

The UK food scene has never been more exciting. From London’s Michelin-starred restaurants to Manchester’s street food markets and Edinburgh’s cozy cafés, food culture here is constantly evolving. And it’s food influencers who often set the pace — turning Sunday roasts, afternoon teas, and trendy plant-based dishes into the next big thing online. 

For brands, the key isn’t just finding influencers, but finding those who spark real conversations and trust.

Here’s how you can do it.

The UK food scene has never been more exciting. From London’s Michelin-starred restaurants to Manchester’s street food markets and Edinburgh’s cozy cafés, food culture here is constantly evolving. And it’s food influencers who often set the pace — turning Sunday roasts, afternoon teas, and trendy plant-based dishes into the next big thing online. 

For brands, the key isn’t just finding influencers, but finding those who spark real conversations and trust.

Here’s how you can do it.

1. Define your campaign objective

1. Define your campaign objective

Before you start searching, write one line that keeps you focused.

Example: “We’re a bakery brand in the UK, and we want food influencers who can create reels that drive trial purchases among young families.”

This helps you avoid chasing every big account and keeps your search strategic.

2. Search with UK-specific context

2. Search with UK-specific context

Generic searches won’t surface the right people. Instead, add cultural cues:

  • Hashtags: #ukfoodie, #londonfood, #britishfood.

  • Regions: London, Manchester, Birmingham, Edinburgh — each has unique food voices.

  • Events: food festivals, farmers’ markets, or regional fairs.

With Impulze, you can filter influencers by country, city, niche, and engagement, building a UK-focused list in minutes.

3. Look at engagement, not just size

3. Look at engagement, not just size

A smaller UK influencer with loyal fans can outperform a huge account with low interaction. Check:

  • Consistent likes, saves, and meaningful comments.

  • Audience geography — are most followers UK-based?

  • Comments that show real intent (“Where can I buy this in London?”).

SocialiQ helps by giving instant engagement insights, no manual checks needed.

4. Match their style with your brand

4. Match their style with your brand

Food influencers in the UK vary widely. Choose those who align with your campaign:

  • Recipe creators: quick hacks, traditional British meals, or modern remixes.

  • Reviewers: exploring new restaurants, cafés, and street food stalls.

  • Lifestyle foodies: weaving food into wellness, family, or travel content.

5. Test with small collaborations

5. Test with small collaborations

Pilot campaigns are the best way to see fit:

  • A reel featuring your product in a recipe.

  • A TikTok taste test at a popular UK spot.

  • A carousel post reviewing your brand at a local event.

With Impulze, you can check past brand work, save influencers into lists, and measure ROI — scaling only the partnerships that deliver.

Frequently Asked Questions

Who are the best food influencers in the UK right now?

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Who are the best food influencers in the UK right now?

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Who are the best food influencers in the UK right now?

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Why should brands work with UK food bloggers?

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Why should brands work with UK food bloggers?

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Why should brands work with UK food bloggers?

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How can I find the right Instagram food influencers in the UK for my campaign?

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How can I find the right Instagram food influencers in the UK for my campaign?

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How can I find the right Instagram food influencers in the UK for my campaign?

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What do top British food creators usually charge for promotions?

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What do top British food creators usually charge for promotions?

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What do top British food creators usually charge for promotions?

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Are food influencers in London more effective than regional creators?

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Are food influencers in London more effective than regional creators?

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Are food influencers in London more effective than regional creators?

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How can I see which UK food influencers my competitors collaborate with?

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How can I see which UK food influencers my competitors collaborate with?

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How can I see which UK food influencers my competitors collaborate with?

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What ROI can brands expect from UK food influencer marketing?

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What ROI can brands expect from UK food influencer marketing?

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What ROI can brands expect from UK food influencer marketing?

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