Top 20 Food Influencers in South Korea

Top 20 Food Influencers in South Korea

Top 20 Food Influencers in South Korea

South Korea’s dining culture is famous for its creativity, from bustling street markets to elegant fine dining. Local food influencers capture this excitement with authentic reviews, recipes, and vibrant reels. For brands and agencies, collaborating with South Korean food creators means tapping into trusted voices who spark trends, drive engagement, and connect audiences with the country’s rich culinary scene.

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How to Find Food Influencers in South Korea

How to Find Food Influencers in South Korea

South Korea’s food scene is as vibrant online as it is in real life. Food influencers here don’t just share meals — they set global trends. From mukbang creators who draw millions of views to café reviewers uncovering hidden gems, Korean food influencers are shaping what people eat and how they experience it. For brands, the opportunity is massive if you know how to find the right voices.

Here’s how to do it.

South Korea’s food scene is as vibrant online as it is in real life. Food influencers here don’t just share meals — they set global trends. From mukbang creators who draw millions of views to café reviewers uncovering hidden gems, Korean food influencers are shaping what people eat and how they experience it. For brands, the opportunity is massive if you know how to find the right voices.

Here’s how to do it.

South Korea’s food scene is as vibrant online as it is in real life. Food influencers here don’t just share meals — they set global trends. From mukbang creators who draw millions of views to café reviewers uncovering hidden gems, Korean food influencers are shaping what people eat and how they experience it. For brands, the opportunity is massive if you know how to find the right voices.

Here’s how to do it.

1. Define your campaign focus

1. Define your campaign focus

Before diving in, set one clear line.

Example: “We’re a beverage brand in Seoul, and we want food influencers who can showcase our product in café reels that drive trial purchases among young professionals.”

That clarity saves time and avoids random searching.

2. Search with Korean context

2. Search with Korean context

Generic food searches won’t cut it — lean into cultural cues:

  • Hashtags: #kfood, #seoulfoodie, #mukbang.

  • Neighborhoods: Gangnam, Hongdae, Itaewon — known for vibrant food content.

  • Trends: Who’s riding K-food crazes like dalgona coffee, tteokbokki, or Korean BBQ?

On Impulze, you can filter by country, city, and engagement rates, instantly creating a South Korea-focused list.

3. Engagement is the real currency

3. Engagement is the real currency

Follower counts don’t guarantee influence. Check:

  • Consistency of views and likes across posts.

  • Comments that show intent (“Where is this café in Seoul?”).

  • Audience demographics — are followers mainly Korean, or global K-food fans?

With SocialiQ, you can see engagement rates instantly, skipping manual checks.

4. Match their content style with your brand

4. Match their content style with your brand

Korean food influencers range widely in style:

  • Mukbang creators: long-form eating shows and live streams.

  • Recipe creators: home-cooked Korean dishes with modern twists.

  • Lifestyle vloggers: weaving food into travel, wellness, or daily routines.

5. Test before scaling

5. Test before scaling

Don’t jump straight into year-long deals. Start small:

  • A TikTok or Reel of your product featured in a mukbang.

  • A café-style shoot with your beverage.

  • A YouTube Short showing first reactions to your food item.

Impulze lets you track past collabs, save influencer lists, and measure ROI — so you only scale what works.

Frequently Asked Questions

Who are the most popular food influencers in South Korea right now?

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Who are the most popular food influencers in South Korea right now?

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Who are the most popular food influencers in South Korea right now?

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Why should brands collaborate with Korean food bloggers?

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Why should brands collaborate with Korean food bloggers?

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Why should brands collaborate with Korean food bloggers?

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How can I find the right Instagram food influencers Korea for my campaigns?

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How can I find the right Instagram food influencers Korea for my campaigns?

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How can I find the right Instagram food influencers Korea for my campaigns?

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What do top Korean food creators usually charge for promotions?

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What do top Korean food creators usually charge for promotions?

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What do top Korean food creators usually charge for promotions?

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Are food influencers in South Korea better suited for Instagram or YouTube campaigns?

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Are food influencers in South Korea better suited for Instagram or YouTube campaigns?

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Are food influencers in South Korea better suited for Instagram or YouTube campaigns?

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How do I check which local food influencers Korea my competitors are working with?

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How do I check which local food influencers Korea my competitors are working with?

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How do I check which local food influencers Korea my competitors are working with?

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What ROI can brands expect from food influencer marketing Korea?

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What ROI can brands expect from food influencer marketing Korea?

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What ROI can brands expect from food influencer marketing Korea?

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