Top 20 Food Influencers in Germany

Top 20 Food Influencers in Germany

Top 20 Food Influencers in Germany

Germany’s food scene is rich with tradition and modern flair, and local food influencers capture this perfectly. From Berlin’s street eats to Bavarian classics, these creators share recipes, reviews, and dining experiences. For brands and agencies, collaborating with food influencers in Germany offers authentic storytelling and direct access to audiences who trust their recommendations.

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How to Find Food Influencers in Germany

How to Find Food Influencers in Germany

Germany’s food culture is evolving fast — a mix of traditional flavors, global influences, and modern dining trends. From Berlin foodies reviewing street markets to Munich creators sharing fine dining experiences and Hamburg influencers posting vegan recipes, these voices are redefining how people discover and enjoy food. 

Their content blends authenticity with creativity, making them ideal partners for restaurants, delivery platforms, and FMCG brands. The challenge is finding food influencers in Germany who not only create visually stunning posts but also connect with real local audiences.

Here’s how you can approach it:

Germany’s food culture is evolving fast — a mix of traditional flavors, global influences, and modern dining trends. From Berlin foodies reviewing street markets to Munich creators sharing fine dining experiences and Hamburg influencers posting vegan recipes, these voices are redefining how people discover and enjoy food. 

Their content blends authenticity with creativity, making them ideal partners for restaurants, delivery platforms, and FMCG brands. The challenge is finding food influencers in Germany who not only create visually stunning posts but also connect with real local audiences.

Here’s how you can approach it:

Germany’s food culture is evolving fast — a mix of traditional flavors, global influences, and modern dining trends. From Berlin foodies reviewing street markets to Munich creators sharing fine dining experiences and Hamburg influencers posting vegan recipes, these voices are redefining how people discover and enjoy food. 

Their content blends authenticity with creativity, making them ideal partners for restaurants, delivery platforms, and FMCG brands. The challenge is finding food influencers in Germany who not only create visually stunning posts but also connect with real local audiences.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

The first step is to clearly outline what you expect from an influencer collaboration.

For example, “We’re a restaurant chain in Germany, and we want food influencers who can create engaging reels and review videos for audiences aged 20–40.”

Having this written down ensures you stay focused on the right kind of food influencers.

2. Search with a Germany-focused lens

2. Search with a Germany-focused lens

Generic “food influencer” searches won’t give you the right results. Add local and niche context:

  • Keywords: “German food influencer,” “Berlin restaurant blogger,” “Munich food vlogger.”

  • Trends/Events: Who covers Berlin Food Week, Oktoberfest menus, or local farmers’ markets?

  • Competitor collabs: Which German food influencers already feature brands or restaurants similar to yours?

On Impulze, you can filter food influencers by follower size, location, and engagement to build a Germany-focused list instantly.

3. Check engagement and audience

3. Check engagement and audience

Not every foodie creator reaches local audiences. Always confirm:

  • Ratios of likes, saves, and comments compared to followers.

  • Comments showing regional interest (“Where is this restaurant in Berlin?”).

  • Analytics or media kits confirming a Germany-heavy audience.

Our free Chrome extension SocialiQ gives you quick insights into engagement and audience data of food influencers directly on Instagram, TikTok, or YouTube.

4. Match influencer style with your brand

4. Match influencer style with your brand

Food influencers in Germany cover a wide range of niches. Choose those that best fit your campaign goals:

  • Restaurant reviewers: fine dining, cafés, and street food tours.

  • Home cooks and recipe creators: quick meals, local ingredients, traditional dishes.

  • Lifestyle foodies: aesthetic plating, brunch content, and travel-food experiences.

5. Start with small collabs

5. Start with small collabs

Instead of signing long-term deals right away, test the partnership with smaller collaborations. These could be:

  • A restaurant tasting or review video.

  • A short reel showcasing your menu or product.

  • A carousel post featuring food photography with your brand tagged.

With Impulze, you can find food influencers in Germany, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

Who are the most popular food influencers in Germany right now?

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Who are the most popular food influencers in Germany right now?

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Who are the most popular food influencers in Germany right now?

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Why should brands collaborate with German food bloggers?

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Why should brands collaborate with German food bloggers?

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Why should brands collaborate with German food bloggers?

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How can I find the right Instagram food influencers Germany for my brand?

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How can I find the right Instagram food influencers Germany for my brand?

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How can I find the right Instagram food influencers Germany for my brand?

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What do top German food creators usually charge for a campaign?

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What do top German food creators usually charge for a campaign?

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What do top German food creators usually charge for a campaign?

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Are food influencers in Germany better suited for Instagram or YouTube campaigns?

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Are food influencers in Germany better suited for Instagram or YouTube campaigns?

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Are food influencers in Germany better suited for Instagram or YouTube campaigns?

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How do I see which local food influencers Germany my competitors are working with?

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How do I see which local food influencers Germany my competitors are working with?

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How do I see which local food influencers Germany my competitors are working with?

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What ROI can brands expect from food influencer marketing Germany?

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What ROI can brands expect from food influencer marketing Germany?

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What ROI can brands expect from food influencer marketing Germany?

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