Top 20 Beauty Gurus on TikTok

Top 20 Beauty Gurus on TikTok

Top 20 Beauty Gurus on TikTok

TikTok has become the home of quick tutorials, viral trends, and creators who redefine beauty in seconds. These beauty gurus are more than makeup artists. They’re storytellers, entertainers, and educators. From viral hacks to polished glam, here are 20 of the most inspiring TikTok beauty influencers you should be following in 2025.

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How to Find Beauty Gurus on TikTok

How to Find Beauty Gurus on TikTok

TikTok has become the go-to platform for beauty inspiration. From quick GRWM clips to bold transformation videos and product dupe reviews, beauty gurus on TikTok set trends faster than ever. One viral post can send a lipstick or serum flying off shelves. For brands, the key isn’t finding beauty creators, it’s knowing which ones genuinely influence buying decisions.

Here’s how you can approach it:

TikTok has become the go-to platform for beauty inspiration. From quick GRWM clips to bold transformation videos and product dupe reviews, beauty gurus on TikTok set trends faster than ever. One viral post can send a lipstick or serum flying off shelves. For brands, the key isn’t finding beauty creators, it’s knowing which ones genuinely influence buying decisions.

Here’s how you can approach it:

TikTok has become the go-to platform for beauty inspiration. From quick GRWM clips to bold transformation videos and product dupe reviews, beauty gurus on TikTok set trends faster than ever. One viral post can send a lipstick or serum flying off shelves. For brands, the key isn’t finding beauty creators, it’s knowing which ones genuinely influence buying decisions.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

Always start with a clear objective.

Example: “We’re a cosmetics brand, and we want beauty TikTokers who can create short tutorials and reviews for Gen Z audiences.”

This focus keeps your search relevant.

2. Search with a TikTok-specific lens

2. Search with a TikTok-specific lens

Don’t just type “beauty TikTok.” Add more context:

  • Keywords: “TikTok makeup tutorials,” “TikTok skincare reviews,” “TikTok GRWM beauty.”

  • Trends: Who is posting with hashtags like #GRWM, #BeautyTok, #MakeupHacks?

  • Competitor collabs: Which TikTok beauty gurus already feature brands similar to yours?

On Impulze, you can filter by niche, platform, and engagement to build a beauty-focused list quickly.

3. Verify engagement and audience demographics

3. Verify engagement and audience demographics

A TikTok creator might have millions of followers but low influence. Always check:

  • Views-to-follower ratio.

  • Comment activity showing genuine interest (“Where can I buy this?”).

  • Analytics or media kits confirming your target demographic.

Our free Chrome extension SocialiQ makes this easy by showing engagement and audience breakdowns instantly.

4. Match influencer style with your brand identity

4. Match influencer style with your brand identity

Beauty audiences on TikTok love creativity and honesty. Choose influencers that fit your style:

  • Cosmetics brands: GRWM routines, makeup tutorials, product swatches.

  • Skincare brands: ingredient explainers, before-and-after reviews.

  • Luxury brands: high-glam looks, editorial-style content.

5. Start with small campaigns

5. Start with small campaigns

Don’t jump straight into big deals. Test smaller collabs first:

  • A short GRWM video featuring your product.

  • A transformation reel or tutorial.

  • A product comparison showing why yours stands out.

With Impulze, you can find Beauty Gurus on TikTok, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

Who are the most popular beauty gurus on TikTok right now?

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Who are the most popular beauty gurus on TikTok right now?

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Who are the most popular beauty gurus on TikTok right now?

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What type of content do TikTok beauty influencers usually post?

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What type of content do TikTok beauty influencers usually post?

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What type of content do TikTok beauty influencers usually post?

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How can I find rising beauty creators on TikTok for collaborations?

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How can I find rising beauty creators on TikTok for collaborations?

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How can I find rising beauty creators on TikTok for collaborations?

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Are TikTok micro beauty creators effective for brand campaigns?

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Are TikTok micro beauty creators effective for brand campaigns?

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Are TikTok micro beauty creators effective for brand campaigns?

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How do I know how much to pay beauty gurus on TikTok?

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How do I know how much to pay beauty gurus on TikTok?

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How do I know how much to pay beauty gurus on TikTok?

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How can I see which TikTok beauty influencers my competitors are working with?

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How can I see which TikTok beauty influencers my competitors are working with?

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How can I see which TikTok beauty influencers my competitors are working with?

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Why are TikTok beauty influencers so impactful compared to Instagram or YouTube?

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Why are TikTok beauty influencers so impactful compared to Instagram or YouTube?

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Why are TikTok beauty influencers so impactful compared to Instagram or YouTube?

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