Top 20 Beauty Gurus on Instagram under 100k

Top 20 Beauty Gurus on Instagram under 100k

Top 20 Beauty Gurus on Instagram under 100k

The beauty space on Instagram is thriving, and some of the most creative voices aren’t the ones with millions of followers. These beauty gurus under 100k are redefining influence through authenticity, niche expertise, and community engagement. From skincare secrets to bold makeup looks, here are 20 rising creators you should be following right now.

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How to Find Beauty Gurus on Instagram

How to Find Beauty Gurus on Instagram

If there’s one platform that still rules the beauty space, it’s Instagram. Scroll your feed and you’ll see it all — from a reel showing a 10-second makeup hack to glossy flat-lays of new palettes and those jaw-dropping before-and-after transformations. Beauty gurus here set trends every single day, and their followers actually listen. For brands, the trick isn’t just spotting them, it’s picking the ones whose style feels like the perfect match for your products.

Here’s how you can do it:

If there’s one platform that still rules the beauty space, it’s Instagram. Scroll your feed and you’ll see it all — from a reel showing a 10-second makeup hack to glossy flat-lays of new palettes and those jaw-dropping before-and-after transformations. Beauty gurus here set trends every single day, and their followers actually listen. For brands, the trick isn’t just spotting them, it’s picking the ones whose style feels like the perfect match for your products.

Here’s how you can do it:

If there’s one platform that still rules the beauty space, it’s Instagram. Scroll your feed and you’ll see it all — from a reel showing a 10-second makeup hack to glossy flat-lays of new palettes and those jaw-dropping before-and-after transformations. Beauty gurus here set trends every single day, and their followers actually listen. For brands, the trick isn’t just spotting them, it’s picking the ones whose style feels like the perfect match for your products.

Here’s how you can do it:

1. Define your campaign goal

1. Define your campaign goal

Keep it simple.

Example: “We’re a cosmetics brand, and we want Instagram beauty creators who can share reels and tutorials that engage women aged 18–30.”

That clarity saves you from wasting time on the wrong profiles.

2. Search with an Instagram-first mindset

2. Search with an Instagram-first mindset

Typing “beauty influencer” into the search bar won’t cut it. Go deeper:

  • Keywords: “Instagram GRWM,” “makeup artist reels,” “skincare influencer IG.”

  • Trends: Look for creators using hashtags like #BeautyTok, #GRWM, #MakeupOfTheDay.

  • Competitors: Which gurus are already showing off products like yours?

On Impulze, you can filter by niche, location, and engagement to instantly build a beauty-focused list.

3. Check engagement and audience

3. Check engagement and audience

Don’t get blinded by big follower counts. Instead, check:

  • Likes, saves, and comments vs followers.

  • Real interest in comments (“Which shade is this?” “Where can I get it?”).

  • Analytics or media kits confirming their audience is your target market.

Our free Chrome extension SocialiQ shows these insights in seconds.

4. Match their vibe with your brand

4. Match their vibe with your brand

Beauty audiences on Instagram love a mix of fun and polished. Find creators who fit your tone:

  • Makeup brands: reels, transformations, GRWM videos.

  • Skincare brands: routines, before-and-afters.

  • Luxury brands: editorial looks, high-end content.

5. Start small

5. Start small

Before going all in, test with quick collabs:

  • A reel using your product.

  • A “before-and-after” carousel.

  • A GRWM reel featuring your brand.

With Impulze, you can find Beauty Gurus on Instagram, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

Who are considered the best beauty gurus under 100k followers?

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Who are considered the best beauty gurus under 100k followers?

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Who are considered the best beauty gurus under 100k followers?

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Why should brands work with micro beauty creators instead of big influencers?

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Why should brands work with micro beauty creators instead of big influencers?

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Why should brands work with micro beauty creators instead of big influencers?

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How can I find Instagram beauty gurus to collaborate with?

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How can I find Instagram beauty gurus to collaborate with?

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How can I find Instagram beauty gurus to collaborate with?

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Are makeup influencers under 100k effective for beauty campaigns?

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Are makeup influencers under 100k effective for beauty campaigns?

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Are makeup influencers under 100k effective for beauty campaigns?

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Do skincare micro influencers also count as beauty gurus?

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Do skincare micro influencers also count as beauty gurus?

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Do skincare micro influencers also count as beauty gurus?

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How can I know how much to pay beauty gurus for collaborations?

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How can I know how much to pay beauty gurus for collaborations?

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How can I know how much to pay beauty gurus for collaborations?

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How do I check which beauty influencers my competitors are working with?

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How do I check which beauty influencers my competitors are working with?

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How do I check which beauty influencers my competitors are working with?

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