South Korea’s digital scene isn’t just about K-pop and beauty—kid influencers are also rising stars. From playful lifestyle reels to kids’ fashion inspiration, these young creators capture hearts while shaping family trends. For brands and agencies, partnering with kid influencers in South Korea opens doors to authentic storytelling that resonates with parents and children alike.
Engagement Rates
Fake Followers
Audience Details
Past Brand Collboration
And much more.
The first step is to clearly outline what you expect from a collaboration.
For example, “We’re a toy brand in South Korea, and we want kid influencers who can create playful unboxing videos and family-friendly challenges for children aged 5–12.”
Having this written down ensures you stay focused on the right kind of kid influencers.
Generic “influencer” searches won’t give you accurate results. Add family and kid-specific context:
Keywords: “Korean kid influencer,” “Seoul toy review channel,” “Korean family vlogger.”
Trends/Events: Who covers Korean toy fairs, children’s festivals, or back-to-school campaigns?
Competitor collabs: Which kid influencers in South Korea already feature products similar to yours?
On Impulze, you can filter kid influencers by follower size, location, and engagement to build a Korea-focused list instantly.
When collaborating with young creators, it’s essential to ensure that their audience fits your target. Always confirm:
Ratios of views, likes, and comments compared to subscribers.
Comments from parents or families showing local engagement (“우리 아이도 이 장난감 좋아해요!” — “My child loves this toy too!”).
Analytics or media kits confirming a South Korea-heavy family audience.
Our free Chrome extension SocialiQ gives you quick insights into engagement and audience data of kid influencers directly on YouTube, Instagram, or TikTok.
Kid influencers in South Korea cover diverse content types. Choose those that align with your product and campaign:
Toy reviewers: unboxing, playtime, and product reaction videos.
Family vloggers: daily life, parenting, and activity videos.
Educational creators: learning games, storytelling, and DIY projects.
Before scaling to big campaigns, start with smaller collaborations to test what resonates best. These could be:
A toy unboxing or review video featuring your product.
A short family challenge with your brand integrated naturally.
A creative playtime vlog that highlights your product.
With Impulze, you can find kid influencers in South Korea, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.
