Top 10 Kid Influencers in the UK
Top 10 Kid Influencers in the UK
Top 10 Kid Influencers in the UK
The UK is home to a growing wave of kid influencers who charm audiences with fashion, lifestyle, and family moments. From playful skits to stylish kids’ outfits, these young creators are shaping parenting trends online. For brands and agencies, partnering with kid influencers in the UK means reaching engaged family-focused communities with authentic and trusted content.


1
Zayn Ways
@
zayn.ways
8 year old boy U.K. #Kid catwalk #model @minimode_lkfw @kidzootd & rolemodel with my sister @zerina.zia
Followers
2.7K
ENGAGEMENT Rate
16.8
%
Avg Likes ❤️:
456
Zayn’s account is full of stylish outfits, playful reels, and everyday family fun. Parents love his energy. A great choice among UK kid influencers for brands promoting kidswear, lifestyle products, and family-focused campaigns.
Zayn Ways
@
zayn.ways
8 year old boy U.K. #Kid catwalk #model @minimode_lkfw @kidzootd & rolemodel with my sister @zerina.zia
1
Zayn’s account is full of stylish outfits, playful reels, and everyday family fun. Parents love his energy. A great choice among UK kid influencers for brands promoting kidswear, lifestyle products, and family-focused campaigns.
Zayn Ways
@
zayn.ways
8 year old boy U.K. #Kid catwalk #model @minimode_lkfw @kidzootd & rolemodel with my sister @zerina.zia
1
Followers
2.7K
ENGAGEMENT Rate
16.8
%
Avg Likes ❤️:
456
Zayn’s account is full of stylish outfits, playful reels, and everyday family fun. Parents love his energy. A great choice among UK kid influencers for brands promoting kidswear, lifestyle products, and family-focused campaigns.
2
Zerina Zia
@
zerina.zia
10 year old girl🦄 زرعنا U.K. #Kid Presenter & catwalk #model @minimode_lkfw @kidzootd & rolemodel @nextgenrolemodel with my cute brother @zayn.ways
Followers
2.5K
ENGAGEMENT Rate
18.46
%
Avg Likes ❤️:
465
Zerina shines with her bold personality, creative poses, and fun everyday content. She brings charm to kids’ fashion and lifestyle moments, making her one of the Instagram kid stars UK that brands love to work with.
Zerina Zia
@
zerina.zia
10 year old girl🦄 زرعنا U.K. #Kid Presenter & catwalk #model @minimode_lkfw @kidzootd & rolemodel @nextgenrolemodel with my cute brother @zayn.ways
2
Zerina shines with her bold personality, creative poses, and fun everyday content. She brings charm to kids’ fashion and lifestyle moments, making her one of the Instagram kid stars UK that brands love to work with.
Zerina Zia
@
zerina.zia
10 year old girl🦄 زرعنا U.K. #Kid Presenter & catwalk #model @minimode_lkfw @kidzootd & rolemodel @nextgenrolemodel with my cute brother @zayn.ways
2
Followers
2.5K
ENGAGEMENT Rate
18.46
%
Avg Likes ❤️:
465
Zerina shines with her bold personality, creative poses, and fun everyday content. She brings charm to kids’ fashion and lifestyle moments, making her one of the Instagram kid stars UK that brands love to work with.
3
Nina Ingleby
@
ninaingleby
A supercool kid who wants to make the world a better place. 😎🌏 #plantbased 🌱#actor 🎬 #model 📷 Parent managed account.
Followers
2.2K
ENGAGEMENT Rate
1.54
%
Avg Likes ❤️:
34
Nina blends confidence, creativity, and a love for stylish outfits. Her feed inspires parents looking for fashion ideas. As a rising UK child influencer, she’s perfect for clothing labels and kids’ accessories campaigns.
Nina Ingleby
@
ninaingleby
A supercool kid who wants to make the world a better place. 😎🌏 #plantbased 🌱#actor 🎬 #model 📷 Parent managed account.
3
Nina blends confidence, creativity, and a love for stylish outfits. Her feed inspires parents looking for fashion ideas. As a rising UK child influencer, she’s perfect for clothing labels and kids’ accessories campaigns.
Nina Ingleby
@
ninaingleby
A supercool kid who wants to make the world a better place. 😎🌏 #plantbased 🌱#actor 🎬 #model 📷 Parent managed account.
3
Followers
2.2K
ENGAGEMENT Rate
1.54
%
Avg Likes ❤️:
34
Nina blends confidence, creativity, and a love for stylish outfits. Her feed inspires parents looking for fashion ideas. As a rising UK child influencer, she’s perfect for clothing labels and kids’ accessories campaigns.
4
Ava Rayne
@
ava_rayne_reviews
Ava Rayne ✨6 ✨ Lover of Pink, food and Toys! Giving my honest opinion on kid friendly things! DM or 📧 for collabs 😘 Parents @dee_marieee87 & Dad
Followers
2.0K
ENGAGEMENT Rate
0.46
%
Avg Likes ❤️:
9
Ava shares toy reviews, unboxings, and playful reactions that resonate with parents and children. She’s among the top kid creators UK trusted by families, making her ideal for toy brands and kids’ entertainment marketing.
Ava Rayne
@
ava_rayne_reviews
Ava Rayne ✨6 ✨ Lover of Pink, food and Toys! Giving my honest opinion on kid friendly things! DM or 📧 for collabs 😘 Parents @dee_marieee87 & Dad
4
Ava shares toy reviews, unboxings, and playful reactions that resonate with parents and children. She’s among the top kid creators UK trusted by families, making her ideal for toy brands and kids’ entertainment marketing.
Ava Rayne
@
ava_rayne_reviews
Ava Rayne ✨6 ✨ Lover of Pink, food and Toys! Giving my honest opinion on kid friendly things! DM or 📧 for collabs 😘 Parents @dee_marieee87 & Dad
4
Followers
2.0K
ENGAGEMENT Rate
0.46
%
Avg Likes ❤️:
9
Ava shares toy reviews, unboxings, and playful reactions that resonate with parents and children. She’s among the top kid creators UK trusted by families, making her ideal for toy brands and kids’ entertainment marketing.
5
Ella Zieglmeier
@
ellazieglmeier_
God First Actress, Dancer, Singer and Model Kidz Bop Kid #germany 🇩🇪 @sylviayoungagency @kidslondon @minimodelsagency Account run by mum
Followers
6.6K
ENGAGEMENT Rate
1.04
%
Avg Likes ❤️:
68
Ella’s bright feed highlights her fun-loving personality through fashion, dancing, and lifestyle moments. She’s one of the best kids fashion influencers UK, and brands see strong engagement when collaborating on stylish campaigns.
Ella Zieglmeier
@
ellazieglmeier_
God First Actress, Dancer, Singer and Model Kidz Bop Kid #germany 🇩🇪 @sylviayoungagency @kidslondon @minimodelsagency Account run by mum
5
Ella’s bright feed highlights her fun-loving personality through fashion, dancing, and lifestyle moments. She’s one of the best kids fashion influencers UK, and brands see strong engagement when collaborating on stylish campaigns.
Ella Zieglmeier
@
ellazieglmeier_
God First Actress, Dancer, Singer and Model Kidz Bop Kid #germany 🇩🇪 @sylviayoungagency @kidslondon @minimodelsagency Account run by mum
5
Followers
6.6K
ENGAGEMENT Rate
1.04
%
Avg Likes ❤️:
68
Ella’s bright feed highlights her fun-loving personality through fashion, dancing, and lifestyle moments. She’s one of the best kids fashion influencers UK, and brands see strong engagement when collaborating on stylish campaigns.
6
Pam and Tav
@
pamandtavadventures
✨Model ✨ Actor ✨ Kid Influencers ✨ DM for Collaboration or Review ✨IG is managed by Parents ✨London, UK ✨Official page of Pam and Tav
Followers
4.9K
ENGAGEMENT Rate
0.43
%
Avg Likes ❤️:
21
Pam and Tava showcase sibling adventures, family outings, and lifestyle reels that highlight togetherness. Their account is family-friendly and engaging, perfect for parenting influencer marketing UK where brands want to connect with parents and children alike.
Pam and Tav
@
pamandtavadventures
✨Model ✨ Actor ✨ Kid Influencers ✨ DM for Collaboration or Review ✨IG is managed by Parents ✨London, UK ✨Official page of Pam and Tav
6
Pam and Tava showcase sibling adventures, family outings, and lifestyle reels that highlight togetherness. Their account is family-friendly and engaging, perfect for parenting influencer marketing UK where brands want to connect with parents and children alike.
Pam and Tav
@
pamandtavadventures
✨Model ✨ Actor ✨ Kid Influencers ✨ DM for Collaboration or Review ✨IG is managed by Parents ✨London, UK ✨Official page of Pam and Tav
6
Followers
4.9K
ENGAGEMENT Rate
0.43
%
Avg Likes ❤️:
21
Pam and Tava showcase sibling adventures, family outings, and lifestyle reels that highlight togetherness. Their account is family-friendly and engaging, perfect for parenting influencer marketing UK where brands want to connect with parents and children alike.
7
Kid Kaiden
@
that_kid_kaiden_
Autistic & Gifted 🧩✨ Child Model - @closertalentmanagementagency Member of @officialparentsquad Brand Rep - Discount codes in highlights UK Based 🇬🇧
Followers
2.9K
ENGAGEMENT Rate
3.36
%
Avg Likes ❤️:
99
Kaiden’s page mixes energy, playful skits, and stylish outfits. He stands out as one of the UK’s vibrant kid influencers, ideal for brands promoting fashion, activewear, and kids’ entertainment products.
Kid Kaiden
@
that_kid_kaiden_
Autistic & Gifted 🧩✨ Child Model - @closertalentmanagementagency Member of @officialparentsquad Brand Rep - Discount codes in highlights UK Based 🇬🇧
7
Kaiden’s page mixes energy, playful skits, and stylish outfits. He stands out as one of the UK’s vibrant kid influencers, ideal for brands promoting fashion, activewear, and kids’ entertainment products.
Kid Kaiden
@
that_kid_kaiden_
Autistic & Gifted 🧩✨ Child Model - @closertalentmanagementagency Member of @officialparentsquad Brand Rep - Discount codes in highlights UK Based 🇬🇧
7
Followers
2.9K
ENGAGEMENT Rate
3.36
%
Avg Likes ❤️:
99
Kaiden’s page mixes energy, playful skits, and stylish outfits. He stands out as one of the UK’s vibrant kid influencers, ideal for brands promoting fashion, activewear, and kids’ entertainment products.
8
Miley Jackson
@
mileyjacksonuk
🇬🇧One of life’s goofballs - Travel Kid Join me and my family @jellybeantvuk “Choose Kindness and Laugh Often” Proud #vegitarian Account run by miley
Followers
2.9K
ENGAGEMENT Rate
2.54
%
Avg Likes ❤️:
73
Miley shares lifestyle content, dance videos, and fashion-forward outfits that parents and kids love. A trusted UK child influencer, her account is a great fit for brands looking to spotlight fun, style, and authenticity.
Miley Jackson
@
mileyjacksonuk
🇬🇧One of life’s goofballs - Travel Kid Join me and my family @jellybeantvuk “Choose Kindness and Laugh Often” Proud #vegitarian Account run by miley
8
Miley shares lifestyle content, dance videos, and fashion-forward outfits that parents and kids love. A trusted UK child influencer, her account is a great fit for brands looking to spotlight fun, style, and authenticity.
Miley Jackson
@
mileyjacksonuk
🇬🇧One of life’s goofballs - Travel Kid Join me and my family @jellybeantvuk “Choose Kindness and Laugh Often” Proud #vegitarian Account run by miley
8
Followers
2.9K
ENGAGEMENT Rate
2.54
%
Avg Likes ❤️:
73
Miley shares lifestyle content, dance videos, and fashion-forward outfits that parents and kids love. A trusted UK child influencer, her account is a great fit for brands looking to spotlight fun, style, and authenticity.
9
Arabella
@
arabellaloulou
🌟Child Actress 🇬🇧Managed by @bonnieandbetty 💛Kindness kid 🥧Lulu Original cast @waitresslondon 👩🦳Acc by Mum 📰dm4 press/collab 🌟 Stagebox
Followers
7.0K
ENGAGEMENT Rate
3.93
%
Avg Likes ❤️:
274
Arabella is known for her photogenic charm and stylish outfits. She’s one of the top kid influencers in the UK, making her perfect for fashion campaigns, children’s brands, and family-focused collaborations.
Arabella
@
arabellaloulou
🌟Child Actress 🇬🇧Managed by @bonnieandbetty 💛Kindness kid 🥧Lulu Original cast @waitresslondon 👩🦳Acc by Mum 📰dm4 press/collab 🌟 Stagebox
9
Arabella is known for her photogenic charm and stylish outfits. She’s one of the top kid influencers in the UK, making her perfect for fashion campaigns, children’s brands, and family-focused collaborations.
Arabella
@
arabellaloulou
🌟Child Actress 🇬🇧Managed by @bonnieandbetty 💛Kindness kid 🥧Lulu Original cast @waitresslondon 👩🦳Acc by Mum 📰dm4 press/collab 🌟 Stagebox
9
Followers
7.0K
ENGAGEMENT Rate
3.93
%
Avg Likes ❤️:
274
Arabella is known for her photogenic charm and stylish outfits. She’s one of the top kid influencers in the UK, making her perfect for fashion campaigns, children’s brands, and family-focused collaborations.
10
Nel
@
nel.m.official
ᴅᴀɴᴄᴇʀ | ᴍᴏᴅᴇʟ | ᴀᴄᴛʀᴇꜱꜱ | ᴋɪᴅꜰʟᴜᴇɴᴄᴇʀ ᴘʀ ᴍᴀɴᴀɢᴇᴍᴇɴᴛ @phoenixandivypr 💫✨⭐️ ʀᴇᴘʀᴇꜱᴇɴᴛᴇᴅ ʙʏ @southcoastkidzltd 🌈 @southcoastkidztalent 𝟏𝟎𝟎% ʀᴜɴ ʙʏ ᴍᴏᴍ
Followers
10.3K
ENGAGEMENT Rate
3.48
%
Avg Likes ❤️:
358
Nel’s account highlights acting clips, fashion, and fun lifestyle moments. With a natural stage presence, she’s a strong choice among Instagram kid stars UK for brands in entertainment, clothing, and lifestyle campaigns.
Nel
@
nel.m.official
ᴅᴀɴᴄᴇʀ | ᴍᴏᴅᴇʟ | ᴀᴄᴛʀᴇꜱꜱ | ᴋɪᴅꜰʟᴜᴇɴᴄᴇʀ ᴘʀ ᴍᴀɴᴀɢᴇᴍᴇɴᴛ @phoenixandivypr 💫✨⭐️ ʀᴇᴘʀᴇꜱᴇɴᴛᴇᴅ ʙʏ @southcoastkidzltd 🌈 @southcoastkidztalent 𝟏𝟎𝟎% ʀᴜɴ ʙʏ ᴍᴏᴍ
10
Nel’s account highlights acting clips, fashion, and fun lifestyle moments. With a natural stage presence, she’s a strong choice among Instagram kid stars UK for brands in entertainment, clothing, and lifestyle campaigns.
Nel
@
nel.m.official
ᴅᴀɴᴄᴇʀ | ᴍᴏᴅᴇʟ | ᴀᴄᴛʀᴇꜱꜱ | ᴋɪᴅꜰʟᴜᴇɴᴄᴇʀ ᴘʀ ᴍᴀɴᴀɢᴇᴍᴇɴᴛ @phoenixandivypr 💫✨⭐️ ʀᴇᴘʀᴇꜱᴇɴᴛᴇᴅ ʙʏ @southcoastkidzltd 🌈 @southcoastkidztalent 𝟏𝟎𝟎% ʀᴜɴ ʙʏ ᴍᴏᴍ
10
Followers
10.3K
ENGAGEMENT Rate
3.48
%
Avg Likes ❤️:
358
Nel’s account highlights acting clips, fashion, and fun lifestyle moments. With a natural stage presence, she’s a strong choice among Instagram kid stars UK for brands in entertainment, clothing, and lifestyle campaigns.
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How to Find Kid Influencers in the UK
How to Find Kid Influencers in the UK
Kid influencers in the UK are shaping how families discover toys, games, clothes, and entertainment. From young YouTubers reviewing toys and sharing challenges to family vlog channels documenting daily life, these creators build trust with parents and delight young audiences at the same time. Their content blends fun, creativity, and relatability — making them ideal partners for toy brands, kids’ fashion labels, and educational products.
The challenge is finding kid influencers in the UK who can engage family audiences safely and authentically, while following all age-appropriate guidelines.
Here’s how you can approach it:
Kid influencers in the UK are shaping how families discover toys, games, clothes, and entertainment. From young YouTubers reviewing toys and sharing challenges to family vlog channels documenting daily life, these creators build trust with parents and delight young audiences at the same time. Their content blends fun, creativity, and relatability — making them ideal partners for toy brands, kids’ fashion labels, and educational products.
The challenge is finding kid influencers in the UK who can engage family audiences safely and authentically, while following all age-appropriate guidelines.
Here’s how you can approach it:
Kid influencers in the UK are shaping how families discover toys, games, clothes, and entertainment. From young YouTubers reviewing toys and sharing challenges to family vlog channels documenting daily life, these creators build trust with parents and delight young audiences at the same time. Their content blends fun, creativity, and relatability — making them ideal partners for toy brands, kids’ fashion labels, and educational products.
The challenge is finding kid influencers in the UK who can engage family audiences safely and authentically, while following all age-appropriate guidelines.
Here’s how you can approach it:
1. Define your campaign goal
1. Define your campaign goal
The first step is to clearly outline what you expect from a collaboration.
For example, “We’re a toy brand in the UK, and we want kid influencers who can create unboxing videos and fun challenges for families with children aged 5–12.”
Having this written down ensures you stay focused on the right kind of kid influencers.
2. Search with a UK-focused lens
2. Search with a UK-focused lens
Generic “influencer” searches won’t give you the right results. Add family and kid-specific context:
Keywords: “UK kid influencer,” “British toy review channel,” “UK family vlogger.”
Trends/Events: Who covers Christmas toy hauls, school holiday activities, or family-friendly product reviews?
Competitor collabs: Which UK kid influencers already feature toy or clothing brands like yours?
On Impulze, you can filter kid influencers by follower size, location, and engagement to build a UK-focused list instantly.
3. Check engagement and audience
3. Check engagement and audience
When working with young creators, it’s essential to ensure real family engagement. Always check:
Ratios of views, likes, and comments compared to subscribers.
Comments that show genuine parent and child interest (“My daughter loves this toy too!”).
Analytics or media kits confirming a UK-based family audience.
Our free Chrome extension SocialiQ gives you quick insights into engagement and audience data of kid influencers directly on YouTube, Instagram, or TikTok.
4. Match influencer style with your brand
4. Match influencer style with your brand
Kid influencers in the UK produce a wide range of content. Choose those who align with your goals:
Toy reviewers: unboxings, gameplay, reaction videos.
Family vloggers: daily routines, travel, lifestyle content.
Educational creators: learning games, DIY projects, creative challenges.
5. Start with small collabs
5. Start with small collabs
Before investing in large partnerships, test small collaborations first. These could be:
A toy unboxing or short review video.
A family challenge featuring your product.
A DIY or playtime video with your brand naturally integrated.
With Impulze, you can find kid influencers in the UK, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.
Frequently Asked Questions
Who are the most popular kid influencers in the UK right now?
Who are the most popular kid influencers in the UK right now?
Who are the most popular kid influencers in the UK right now?
Why should brands collaborate with UK child influencers?
Why should brands collaborate with UK child influencers?
Why should brands collaborate with UK child influencers?
How can I find the right Instagram kid stars UK for my campaign?
How can I find the right Instagram kid stars UK for my campaign?
How can I find the right Instagram kid stars UK for my campaign?
What do top kid creators UK usually charge for collaborations?
What do top kid creators UK usually charge for collaborations?
What do top kid creators UK usually charge for collaborations?
Are kid influencers more effective on Instagram or YouTube?
Are kid influencers more effective on Instagram or YouTube?
Are kid influencers more effective on Instagram or YouTube?
How can I check which family influencers UK my competitors are already working with?
How can I check which family influencers UK my competitors are already working with?
How can I check which family influencers UK my competitors are already working with?
What ROI can brands expect from parenting influencer marketing UK?
What ROI can brands expect from parenting influencer marketing UK?
What ROI can brands expect from parenting influencer marketing UK?


