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Top 20 Micro Influencers In London

Top 20 Micro Influencers In London

Top 20 Micro Influencers In London

London is buzzing with creators who influence without millions of followers, and that’s the magic of micro-influencers. They’re authentic, niche-savvy, and wildly engaged. This list highlights 20 micro-influencers in London that brands should keep an eye on. Whether you’re targeting fashionistas, wellness warriors, or everyday lifestyle, these creators are making big moves with small circles.

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How to Find Micro-Influencers in London

How to Find Micro-Influencers in London

London is a city that thrives on culture — from Camden’s edgy streetwear to Shoreditch’s creative art scene and Chelsea’s luxury fashion. This energy is reflected in its influencer landscape, where micro-influencers (10k–100k followers) often drive more authentic impact than big-name celebrities. Their smaller but loyal communities make them valuable partners for brands wanting to tap into London’s diverse audience.

Here’s how to find the right ones.

London is a city that thrives on culture — from Camden’s edgy streetwear to Shoreditch’s creative art scene and Chelsea’s luxury fashion. This energy is reflected in its influencer landscape, where micro-influencers (10k–100k followers) often drive more authentic impact than big-name celebrities. Their smaller but loyal communities make them valuable partners for brands wanting to tap into London’s diverse audience.

Here’s how to find the right ones.

London is a city that thrives on culture — from Camden’s edgy streetwear to Shoreditch’s creative art scene and Chelsea’s luxury fashion. This energy is reflected in its influencer landscape, where micro-influencers (10k–100k followers) often drive more authentic impact than big-name celebrities. Their smaller but loyal communities make them valuable partners for brands wanting to tap into London’s diverse audience.

Here’s how to find the right ones.

1. Define your campaign purpose

1. Define your campaign purpose

Before you even start scrolling, clarity is your best tool. Micro-influencers work best when you know exactly what you’re aiming for.

Example: “We’re a fitness brand in London, and we want micro-influencers who can share workout routines that inspire sign-ups among young professionals.”

That one line gives direction before you start searching. And once it’s written down, you’ll find it much easier to identify influencers who actually align with your brand’s goals.

2. Search with London context

2. Search with London context

Don’t just rely on broad influencer searches. Use local cues:

  • Hashtags: #londoninfluencer, #londonfashion, #ldncreatives.

  • Neighborhoods: see who’s active in Soho, Shoreditch, Camden, or Notting Hill.

  • Events: London Fashion Week, Notting Hill Carnival, or wellness expos.

With Impulze, you can filter by city, niche, and audience size (10k–100k), making it simple to find London-based micro-influencers.

3. Engagement matters most

3. Engagement matters most

Followers alone won’t tell you much. Check:

  • Are engagement rates steady across posts?

  • Do comments show real local interest (“Which gym is this in East London?”)?

  • Is the audience majority UK-based?

SocialiQ helps here, showing engagement percentages instantly without manual effort.

4. Match their content style with your brand

4. Match their content style with your brand

London micro-influencers come with different vibes. So select only if they align with your goals:

  • Fashion brands: creators showcasing daily outfits, thrift hauls, or luxury streetwear.

  • Food brands: vloggers reviewing cafés, brunch spots, or hidden gems across the city.

  • Wellness/fitness brands: lifestyle vloggers filming yoga, HIIT, or gym routines.

5. Start with small collabs

5. Start with small collabs

Test before scaling into bigger contracts. Examples:

  • An Instagram Reel filmed in a London hotspot.

  • A story highlighting your product with a discount code.

  • A YouTube Short is integrated naturally into their lifestyle content.

With Impulze, you can check past partnerships, save shortlisted London influencers, and track ROI — ensuring you only double down on the ones who truly deliver.

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Frequently Asked Questions

How can I find the right micro-influencers in London for my niche?

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How can I find the right micro-influencers in London for my niche?

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Where can I manage influencer campaigns from start to finish?

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