Save 90% of your time in recruiting the right influencers.

Save 90% of your time in recruiting the right influencers.


How to Find Micro-Influencers on Instagram

How to Find Micro-Influencers on Instagram

May 13, 2024



how to find micro influencers on instagram
how to find micro influencers on instagram
how to find micro influencers on instagram

Looking for ways to find the right micro-influencers on Instagram? Your search ends here. 

Lately, brands and agencies are finding it easier (comparatively) to find the right influencers. All thanks to the variety of influencer search tools available in the market. These tools have a vast database of influencers, from which you can choose, and filter options to curate the database. 

So, let’s see how easy it is to find micro-influencers on Instagram with an influencer search tool. 

NOTE: We have also incorporated some tips for you to make the most out of this approach. 

3 Simple Steps to Finding the Right Micro-Influencers on Instagram is one of the best influencer marketing tools that can help you find, vet, and manage influencers. It has more than 250 million influencer databases and offers advanced filter options and AI algorithms to quickly find your ideal influencer. 

Let’s see how easy it is to find micro-influencers on Instagram with

Step 1 - Sign up to

This is kinda obvious. If you want to use the tool to find micro-influencers, you have to sign in. 

Don’t worry, the tool offers a 14-day free trial to try it out. You can use the following link to sign up to

Upon signing up it will bring you to the dashboard that lists Instagram influencers by default. 

Step 2 - Basic Filter

Now, as shown in the image above, add the filter according to your requirements. Here we are searching for micro-influencers from Seattle, USA with a niche focus on Beverages. 

In the followers - you will see two drop-down menus - MIN and MAX. change them to 10K and 100K respectively to curate the influencer list. 

Also, you might have noticed three other options - Verified, Brand collaborations, and Business Accounts. By default, it won't be selected. So click on each. This is to ensure that the curated list of micro-influencer profiles

  • Are verified

  • Has contact information

  • Has a history of collaborations

Hit “Search” and check the curated list of micro-influencers. You will see the result like the following.

Step 3 - Analyze Each Profile & Choose

Click on “Save Influencer” and then click on “View Profile”. You will be taken to a page like the following.

Here there are three key aspects you should consider. 

  1. Insights with Chrome Extension offers a free Chrome extension for Instagram (and other platforms), which you can use to acquire the latest data about the influencers. The data will be collected directly from the Instagram profile of the micro-influencer. 

The extension will be taking only the data that’s publicly available. So, there’s no breach of data privacy or security. 

  1. Generating Report

The second one is generating reports. This will be like the horoscope of the influencer. The most used hashtags, the type of followers (true and fake), demographics of the audience, lookalike influencers, sponsored posts by the influencer, and more. 

This will give you a better idea of whether the micro-influencer is ideal for your campaign or not. 

  1. Saving the Micro-Influencer

If the micro-influencer is good to go, you can either add them to any of your existing campaigns or add them to the group to use them when you start your campaigns. 

And that’s it. You have found your Instagram micro-influencers in just 3 simple steps.

Suggested Read: Top 9 Micro-influencer Platforms [2024] 

What are Some Other Ways to Find Micro-Influencers on Instagram?

Using influencer search tools is the best and fastest way to go about finding micro-influencers. However, if you are interested - here are some alternative methods you can use to find them. 

#1. Hashtag Searches

hashtag search on instagram

As previously mentioned, searching for niche-specific hashtags is a great way to discover micro-influencers. Go beyond generic hashtags and look for those that are more specific to your product or service. 

For example, suppose you're in the fitness industry. So, instead of just #fitness, try #HomeWorkouts or #FitnessTips.

#2. Competitor Analysis

Keep an eye out for your competitors. 

Check which influencers they are partnering with and use it to find related influencers for your campaign. This way you can connect with influencers who are already familiar with your industry. And maybe, you can even find influencers who have proven records of engaging audiences similar to yours. 

Suggested Read: Top 9 Influencer Tools to Find Lookalike Influencers 

#3. Instagram Explore Page

The Explore page is tailored to show content similar to what you’ve interacted with before but from new accounts. Therefore, regularly browsing this page can help you stumble upon influencers who engage with similar topics as your brand.

#4. Follower Insights

Look at who follows you and who engages with your posts. Among your followers, there might be micro-influencers who are already interested in your brand. Thus it makes them potentially ideal candidates for collaboration.

#5. Tagged Posts and Mentions

Check who is tagging your brand and mentioning you in their posts. Users who frequently create content related to your brand and have a decent following can be considered potential influencers.

#6. Community Engagement

Engage in communities relevant to your industry on Instagram. You can do this by participating in discussions, commenting on posts, and following trending topics. This can help you organically discover influencers who are active and influential within these groups.

#7. Referrals and Networking

Ask other influencers you work with or industry peers for recommendations. Often, influencers network with each other, and getting a referral can lead you to discover credible and relevant micro-influencers.

While these are not as effective as using a tool, you can still use them. Now that we have covered this, let's look at some tips for choosing the right micro-influencer. 

Helpful Read: 9 Easy Ways to Find Micro-Influencers 

6 Tips of Selecting the Right Micro-Influencers on Instagram

Here are some tips to help you further with shortlisting and selecting the right micro-influencers on Instagram.

Tip 1 - Define Your Goals and Audience

Start by knowing exactly what you want to achieve with your influencer marketing campaign

In most cases, it will be conversions, but still define what you want to achieve. Not to mention who you're trying to reach. This will help you choose micro-influencers whose followers are likely to be your target customers.

Tip 2 - Look at Engagement Rates

Engagement rate is key when evaluating influencers. It’s not just about how many followers they have, but how actively those followers interact with their posts. A good engagement rate suggests the influencer has a loyal and active audience, which is more valuable for your campaign.

Here's something to help you understand more about the engagement rate on Instagram

Tip 3 - Evaluate Content Quality

Check if the influencer’s content style, quality, and aesthetics match your brand’s image. Their content should resonate with your brand values and appeal visually to your target audience.

Tip 4 - Check Authenticity

Ensure the influencer’s followers are real and their engagement is genuine. Watch out for any signs of purchased followers, like spikes in follower count without corresponding increases in engagement or many followers with no profile photos or posts.

Tip 5 - Review Past Collaborations

Check the past collaborations of the influencers. Keep your focus on assessing their performance and reputation. See who they have worked with and how well (or bad) the campaigns have been. 

All these can give you clarity on the influencer's ability to deliver successful campaigns.

Tip 6 - Set Clear Expectations and Guidelines

Communication is key. So, once you have chosen the influencers clearly communicate your expectations. This should include everything about the context creation, messaging, deadlines, and so on. 

Sign a contract to be on the safe side. It should contain all the details about the campaign. As a result, you can avoid potential misunderstandings and ensure a smooth partnership throughout. 

Here are some UGC contract templates you can use for sealing the deal with the influencers.

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