TikTok is buzzing with activity, boasting over 50 million active users. In the U.S., around a third of mobile internet users dive into TikTok at least once daily. They're spending a whopping average of 52 minutes daily scrolling through TikTok.

With such high engagement, brands seize the opportunity to try their luck on TikTok influencer marketing. But how can brands unlock the full potential of the platform? The success hinges on partnering with influencers who authentically resonate with a brand.

TikTok Creator Marketplace is like a treasure trove of TikTok profiles from around the globe. It opens doors for brands to have genuine influencer partnerships. Let's delve into how to find the perfect influencers from TikTok creator marketplace.

What is TikTok Creator Marketplace?

TikTok Creator Marketplace is a vibrant hub where TikTok creators and brands come together. It's a mutually beneficial platform where everyone wins! With over 100,000 creators across different niches, the possibilities are endless.

How does TikTok creator marketplace work? When partnering with creators on TTCM, brands have the freedom to be selective. The service allows brands to explore detailed TikTok profiles. 

Within these TikTok profiles, brands can uncover a wealth of insights. For instance, brands can view reach, engagement, views, and demographics analytics.

Benefits of TikTok Creator Marketplace

The TikTok Creator Marketplace offers a range of benefits for brands. It helps them leverage the platform's vast user base and the creativity of its content creators. Here are some of the key advantages.

Data-Driven Insights to Measure ROI

It allows brands to make informed decisions based on detailed analytics. This includes insights into a creator's performance, audience demographics, and video engagement metrics. Brands can also track campaign results in real time. So they can adjust strategies and accurately measure their return on investment (ROI)​​​.

Broadened Reach

With an astounding one billion active users, TikTok offers an expansive audience for brands to tap into. By collaborating with creators, brands can extend their reach to new, diverse audiences. This broadened reach increases brand awareness and drives traffic.

Diverse Talents

TikTok Creator Marketplace hosts creators with various talents and niches. For instance, brands can find creators specializing in tech, beauty tutorials, or fitness. This diversity allows brands to tailor their campaigns to specific target audiences. It ensures a more personalized and effective marketing approach​.

Authentic Engagement

Creators on TikTok are known for their authentic and relatable content. By partnering with them, brands can tap into their genuine connection with TikTok followers. Authentic engagement leads to higher trust and credibility among audiences.

Cost-Effective Content Creation

With TikTok Creator Marketplace, you can produce high-quality content cost-effectively. They don't have to invest in in-house productions. Instead, brands can leverage the creativity and skills of TikTok creators​.

Partnership With Genuine Influencers

Like other platforms, TikTok hosts some fake influencers. They have suspicious follower counts and engagements. Collaborating with these influencers can affect a brand's reputation.

TikTok Creator Marketplace facilitates partnerships with genuine influencers. Brands can find influencers with a proven track record of successful collaborations. This ensures that the partnership is authentic and likely to yield positive results.​

Getting Started with TikTok Creator Marketplace

The TikTok Creator Marketplace offers brands a singular gateway to exciting opportunities. It propels brands toward unprecedented success in TikTok influencer marketing.

How To Get Into TikTok Creator Marketplace?

Now that we know what TTCM is and its benefits, let’s find out how to access TikTok creator marketplace.

How Can Brands Join TikTok Creator Marketplace?

Brands should first ensure they meet the eligibility criteria set by TikTok. Check if you belong to this category.

• A brand with a registered business.

• A brand that complies with TikTok's community guidelines and advertising policies.

• Have a clear idea about the marketing objectives.

• Know the target audience.

• A brand that abides by the restrictions of the TikTok Creator Marketplace.

• Know the ideal type of creator you want to work with.

Eligible brands can set up a TikTok Creator Marketplace profile. But how to apply for TikTok creator marketplace?

It is essential for brands to have a TikTok Ads Manager account. Brands can create an account by providing basic information about their business. For instance, email, logo, and contact name​.

After applying, brands undergo a verification process. This could involve providing additional documentation to prove the legitimacy of the business. Once the approval is complete, brands can set up their account.

Adding a profile picture, phone number, and website link is vital. They will also need to verify their account by checking their email for a verification link​.

With the account set up, brands can start creating campaigns. TikTok Creator Marketplace offers brands a campaign form with these fields.

• Objectives: 

For successful collaborations, provide your campaign objectives. Your objectives can be anything from increasing brand awareness to driving sales. Make sure to give a detailed brief for creators​​.

• Campaign Details: 

Provide the Campaign Name and a detailed description. You can also add attachments with relevant information.

• Deliverables: 

Offer detailed direction and guidelines for creators. It helps the creator understand the intention. Make sure to be clear about what you expect from them. For instance, mention the number of TikTok videos or the duration you expect.

• Payment: 

 Provide details about negotiations or incentives for participating in the campaign. Ensure the compensation aligns with your brand and the creator's expectations.

Brands can use the platform's search filters to find suitable creators. It helps you find influencers in your target region, niche, and audience demographics. Also, you get to analyze the performance metrics. With potential creators in hand, you can send invitations to creators for collaboration.

There are three types of collaborations on TikTok Creator Marketplace.

Direct Invitation:

Brands can directly invite any creator to collaborate. However, negotiation and content reviews happen through TikTok Creator Marketplace. 

Open Application:

Open applications are spotlight opportunities for influencers. Marketers lay out their criteria in a concise brief. Interested creators will reach out to the brands with pitches and sample videos.

Invite Links:

Brands can also provide links for campaigns outside the TTCM. Creators will upload TikTok videos through the link you offer them.

If you are wondering how to leave TTCM, you should open the Dashboard and choose Feedback and support. Find the Pencil icon at the top-right of your screen and select it. Provide your TikTok account name and proceed to submit a ticket. 

TikTok will later remove you from the creator marketplace after reviewing your request. Another way to leave TikTok is by sending them a request email at business-servicesupport@tiktok.com.

Who Do Brands Meet at TikTok Creator Marketplace?

Much like brands, creators have their own set of eligibility requirements. Only then can they unlock access to TikTok Creator Marketplace.

• The creator should have a personal TikTok account.

• The minimum TikTok follower count is more than 100K.

• The creator should be from a country on the terms and conditions list

• Consistently crafting high-quality content on TikTok is essential.

• Having at least 3 TikTok videos in the last 28 days is necessary.

• Having over 100K likes in the previous 28 days is vital.

• The age requirement for creators is 18 years.

• The content on TikTok must belong to the creator.

How to Delete TikTok Creator Marketplace?

Wondering how to delete TikTok creator marketplace? TikTok creator marketplace might not be for everyone. If it’s not for you, submit a ticket to TTCM. 

Launch the TikTok Creator Marketplace Dashboard and click Feedback and support.
Tap the Pencil icon from the top-right corner of the screen and enter your TikTok username.

Finally, submit your ticket to TikTok Creator Marketplace. 

7 Tips to Get the Best of TikTok Creator Marketplace

1. Collaborate with the Right Creators

Brands are eager to join forces with experienced creators. They value the expertise the creators bring to the partnership. Understanding the content that performs well is vital for creators. But that's not all. It's crucial to find creators who align with your goals.

Merely collaborating with any creator may hinder your campaign's performance. Partnering with the right creator enables you to exhibit your product to your target audience.

2. Use Filters to Discover Creators

TikTok Creator Marketplace (TTCM) empowers marketers to refine their search and discover ideal creators. It enables brands to partner with top-tier creators who perfectly fit their objectives.

Some filters will help you discover creators based on specifications. For instance, you can find creators from any region or with specific audiences. In this way, you can get fruitful results for your collaborations.

Here are some TTCM filters that you should try while looking for a TikTok content creator.

• Location filters: To find influencers based on their country or city.

• Filter Based on Follower Count: To find influencers with a specific number of followers that suit your campaign's objectives.

• Engagement Rate Filter: To identify influencers with an impressive engagement rate that meets your campaign's objectives.

• Average Views Filter: TTCM helps creators find influencers with a specific average view per post.

• Audience Demography-Based Filter: TikTok Creator Marketplace allows marketers to find and contact influencers based on the demographics of the TikTok followers.

• Industry-Based Filters: To pinpoint influencers in a particular niche or industry.

• Response Time-Based Filters: This filter lets you partner with surface creators who respond on TTCM in 48 hours or less.

Image Source: TikTok

3. Effectively Use the TTCM Search Bar

TTCM offers a specially designed search bar that helps you locate the perfect creators for any brand. Brands can search for TikTok creators based on their industry, target communities, and TikTok trends. By searching for your brand's name, you can locate influencers who are already posting content about your products.

Image Source: TikTok

4. Give Clear Instructions and Feedback

Clearly outline your campaign goals and what you expect from the collaboration. Offer comprehensive briefs that include content themes and key messages. It helps creators understand the purpose of the content. Also, they can align their creativity accordingly.

Communicate clear timelines for content creation, review, and posting. It ensures that both parties are on the same page and can plan their schedules effectively. When reviewing content, provide constructive feedback. It helps creators improve their submissions and meet your expectations.

5. Follow Content Guidelines

Ensure the content adheres to TikTok's community guidelines—and advertising policies. You can avoid any potential issues affecting your campaign's visibility. Ensure the content aligns with your brand's goals and values. Also, brief the creators about sensitivities or brand-specific guidelines to maintain consistency​​.

6. Use TikTok Creator MarketPlace Analytics

Use the analytics tools to check creator performance and audience engagement. This data can help you make informed decisions about which creators to collaborate with in the future.

Track the campaign's performance in real time. It helps you understand what works and what doesn't. You can adjust your strategy and optimize content for better results.

7. Create Some Backup Plans

It is always good to have a list of alternative creators. It will be helpful if a creator is unavailable, or the collaboration could be more fruitful. Also, develop contingency plans for potential challenges. For instance, be prepared for content delays and unexpected platform updates.

8. Build a Relationship With the Influencer

Maintain open and frequent communication with the influencer throughout the collaboration process. It helps build rapport and ensures that you address all issues. Also, acknowledge the creator's efforts and contributions to the campaign.

If a collaboration is successful, consider establishing a long-term partnership with the creator. It can lead to more cohesive and impactful content over time.

Suggested Read: TikTok vs Instagram: Which Is Best for Your Campaign

Downsides of the TTCM for Brands

Though TTCM can be incredibly advantageous, it's essential for brands to be mindful of it's potential drawbacks.

• No Help with Coordinating Campaigns:

TTCM connects, being a creative market, connects brands and TikTok influencers. However, it doesn't assist marketers in coordinating their marketing campaigns. 

Beyond merely discovering TikTok creators, brands need TTCM to assist them with influencer research, outreach drafting, compensation, and relationship management. However, TikTok creator marketplace is yet to develop as a solution that manages all aspects of influencer collaborations. 

• Limitations With Creator Collaborations:

Currently, brands are limited in their collaboration with only 20 creators per campaign on TTCM. However, there are instances where brands collaborate with hundreds of TikTok content creators, and the TikTok marketplace prevents them from reaching this number. 

• Some Worthy Creators Aren't On The Creator Marketplace:

The minimum follower requirement of TikTok creators is 100K. This followers-based restriction cuts micro influencers (10K to 100K TikTok followers) and nano influencers (1K to 10K TikTok followers) out of the scene. These influencers have more niche-specific audiences and better engagement rates, bringing an excellent ROI for influencer marketing. 

• Higher Influencer Payment: 

Most influencers on the platform often charge higher on the TikTok creator marketplace. Outside of TTCM, brands can partner with lookalike influencers at more affordable rates.

Takeaway

TikTok is making waves as the hottest social media scene. It's like the ultimate ground for influencer marketing. And the best part? TikTok is going to outshine other platforms in the upcoming years.

Struggling to make waves in the TikTok influencer marketing scene? Hop on board with TTCM. It's where brands and influencers click, creating magic together. With its effective filters, find your ideal creators.

On the hunt for an influencer marketing solution that goes beyond TikTok? Then, impulze.ai is your go-to. With creators from TikTok, Instagram, and YouTube, it's a one-stop-shop for influencer collaborations.

Discovering top-notch influencers becomes a breeze with the filters on impulze.ai. It offers a global database of 250 million influencers. Impulze.ai is incredibly user-friendly and offers straightforward filters. And the cherry on the top? You can find the ideal influencer in just 3 minutes.

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