Aug 7, 2025
9 MIN READ
Management
Management
How to Calculate TikTok Engagement Rate
How to Calculate TikTok Engagement Rate
How to Calculate TikTok Engagement Rate
Nandini Tripathi
Nandini Tripathi
Nandini Tripathi
Nandini Tripathi
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
TikTok engagement rate shows how many people actually interact with your content, not just view it.
The basic formula: (Likes + Comments + Shares) ÷ Followers × 100 (real-case example included.)
Anything above 4 to 6 percent is generally strong, while rates under 2 percent may need a content tweak.
Industries like nonprofits and entertainment tend to have higher engagement, while tech and finance usually sit lower.
Your hook, posting time, and storytelling style can all make or break your engagement.
Tools like SocialiQ help you check engagement for any TikTok creator in seconds.
Use impulze.ai to track engagement, manage influencer campaigns, and plan content smarter.
You can also estimate influencer costs and engagement using the free pricing calculator.
Did you ever posted a TikTok that felt like it should’ve blown up but didn’t? Or maybe one random post went semi-viral, and now you’re wondering, “What did I do right?” That’s where TikTok engagement rate comes in. In 2025, around 1.6 billion people scroll through TikTok every month; that makes it the fifth most-used social platform in the world. It’s like the secret scoreboard behind your videos. Not just about views or follower counts, but how many people actually cared enough to like, comment, or share your content.
And trust us, that matters a whole lot more, especially if you’re trying to grow your account. Whether you’re a creator, a marketer, or just someone who wants to understand what’s working, knowing how to calculate TikTok engagement rate is a turning point. And good news? It’s not rocket science.
This blog will walk you through the exact formula, show you what a “good” TikTok engagement rate actually looks like, and share tips to boost it. Let’s break it down without the fluff.
What is TikTok Engagement Rate?
TikTok engagement rate is a simple way to figure out how many people actually care about your content. It looks at how often viewers are liking, commenting, or sharing your videos, not just watching and scrolling by.
You could have a million followers, but if no one’s interacting with your posts, does it really matter? On the flip side, someone with just a few thousand followers might be getting tons of love on every video. For example, a creator with 5,000 followers and a high engagement rate can be way more valuable than one with 50,000 ghost followers.
Engagement rate helps you understand what’s working and what’s not. It's one of the best signals that your content is landing with your audience.
Components of TikTok Engagement Rate
Let’s break down what actually counts toward your engagement rate on TikTok. It’s not just about likes anymore; every tap and swipe matters.
1. Likes:
Likes are the quickest form of engagement. When someone double-taps your video, it’s the nicest way of saying, “I enjoyed this.” More likes usually mean your content resonated. While it’s a good signal, it’s also the most passive. Still, the higher your like count, the better your chances of getting pushed to the For You page.
2. Comments:
Comments go a level deeper. They mean your video sparked a thought, a reaction, or maybe even a debate. TikTok’s algorithm loves when people stop scrolling to leave a comment.
3. Shares:
Shares are gold. If someone shares your video, they’re basically saying, “This is too good not to pass on.” It shows trust, entertainment value, or relevance. TikTok rewards shareable content because it keeps people on the platform longer.
How To Calculate TikTok Engagement Rate
Alright, let’s talk numbers. Luckily, this isn’t one of those confusing formulas that makes your head spin. Calculating your TikTok engagement rate is super simple, and once you know it, you’ll never stop using it.
Here’s the TikTok engagement rate formula:
Engagement Rate = (Likes + Comments + Shares) ÷ Followers × 100
This gives you a percentage that shows how many of your followers are actively engaging with your content. It tells you how involved your audience is, not just how many people are watching. Let’s say your video got 500 likes, 100 comments, and 50 shares. And you have 10,000 followers. Calculate that in: (500 + 100 + 50) ÷ 10,000 × 100 = 6.5%
That means 6.5 percent of your followers interacted with your video in some way. Not bad at all. You can also calculate this per video or as an average across your last few posts for a more complete picture.
Real Case Example:
Let’s plug in a real example. Take @domelipa, who has 76.8 million followers. One of her recent posts got:
159,600 likes
1,898 comments
179 shares
Apply the formula: Engagement Rate = (159,600 + 1,898 + 179) ÷ 76,800,000 × 100
= 161,677 ÷ 76,800,000 × 100
≈ 0.21%
That means about 0.21 percent of her followers actively engaged with that post. For mega-creators, this is pretty normal; engagement rates often dip as audience size skyrockets. And if crunching numbers isn’t your thing, there are free tools that can calculate this instantly.
What is a Good TikTok Engagement Rate?
Engagement rate is your best clue that people are actually enjoying your content, not just scrolling past it. On TikTok, a rate between 6 to 10 percent is generally considered strong. Anything above that? You're doing great. Anything under 2 percent? Time to experiment a little. But what’s “good” really depends on two things: the industry you’re in and how many followers you have. Let’s break it down.
1. How Engagement Rates Vary by Industry
Some industries naturally get more interaction than others. For example, nonprofits and entertainment brands tend to spark more reactions, while industries like tech or finance may see lower numbers, even if the content is great. Here’s a quick glance at average TikTok engagement rates by industry in 2025:
Nonprofits: 0.89%
Entertainment & Media: 0.83%
Financial Services / Government: 0.6%
Technology / Professional Services: 0.31%
If you’re above your industry average, you’re on the right track. If not, don’t stress; it just means there’s room to grow by finding TikTok creators.
2. How Engagement Rates Change Based on Follower Size
TikTok engagement also depends on how big your following is. As your audience grows, your engagement rate often drops, and that’s totally normal. Here’s a rough idea of what to expect:
Nano influencers (1K–10K followers): 8% to 12%
Micro influencers (10K–50K): 6% to 10%
Mid-tier (50K–500K): 4% to 6%
Macro (500K–1M): 3% to 5%
Mega influencers (1M+): 1.5% to 3%
So if you’re a micro or nano creator with 8% engagement, you're crushing it. And if you’re a brand working with a mega influencer, lower engagement is expected but should be balanced with reach. By considering these factors, you'll understand whether an influencer’s engagement rate is truly strong or just average for their niche.
Why TikTok Engagement Rate Matters for Brands and Influencers
It’s easy to get caught up in follower counts or view numbers. It’s not just a random percentage. Your TikTok engagement rate is one of the clearest signs of whether people actually care about what you’re posting. And whether you're creating content or running campaigns, that makes all the difference.
1. If you're a creator, this shows you're not just posting into the void.
Having a big follower count looks cool, but if no one’s liking or commenting, what’s the point? Your engagement rate is what really shows that people enjoy your content. It means they’re paying attention, not just scrolling past. And brands notice that. Even if you don’t have a huge following, good engagement makes you way more valuable in their eyes.
2. If you're a brand, this helps you find the right people to work with.
You don’t want to spend your budget on someone whose audience doesn’t care. TikTok engagement rate helps you spot creators who actually connect with their followers. It shows you who’s built real trust, not just a big number on their profile. When you're planning an influencer marketing campaign, that trust is what gets people to click, share, or buy.
3. If you’re running a campaign, this tells you what’s likely to work.
Imagine putting time and money into a campaign, only for it to fall flat. No one wants that. A solid TikTok engagement rate gives you a heads-up. It tells you which creators are making content people actually react to. And when people care, they remember. They talk. Sometimes, they even buy. It’s a small number, but it makes a big difference.
Factors That Impact TikTok Engagement Rates
Your engagement rate doesn’t just depend on how many followers you have. It’s shaped by what you post, when you post it, and how people feel when they watch your videos. Let’s look at the biggest things that move the needle.
1. How good is your content?
This sounds obvious, but it’s the most important part. If your video is hard to watch, has poor lighting, or doesn’t hold attention, people won’t interact. TikTok isn’t about polished perfection, but it is about keeping people interested. Good content can mean a clever hook, a relatable story, or even just something that makes people smile or say “wait, what just happened?”
2. Are you grabbing attention in the first 3 seconds?
TikTok creator marketplace moves fast. If your video doesn’t hook someone right away, they’ll scroll past, and the algorithm notices. So think about what will instantly grab attention. You could start with a surprising visual like video or picture, open with a curious question, or show something a little out of the ordinary related to the topic. The goal is to make people pause long enough to want more.
3. Are you posting at the right time?
Posting a great video at the wrong time is like shouting into an empty room. You want your audience to be online and ready to engage. For most people, evenings and weekends work best. But the real gold is in your own analytics. See when your followers are most active, and try posting during those windows. Here’s when TikTok tends to love your posts the most, broken down by day of the week.
Monday: 5 PM
Tuesday: 10 AM – 1 PM
Wednesday: 4 – 6 PM
Thursday: 7 – 9 AM
Friday: 4 – 6 PM
Saturday: 10 AM – 7 PM
Sunday: 9 AM – 12 PM
4. How specific is your audience?
The more niche your content, the more engaged your followers usually are. A creator who talks only about skincare for sensitive skin might get fewer views overall but way more comments and saves from people who really care. Broad content often gets spread thin, while niche content builds tight communities.
5. Are you riding current trends?
TikTok stands out in trends, whether it’s a funny audio clip, a challenge, or a popular format. You don’t have to copy others, but using a trending sound or putting your spin on a viral idea can help your content get discovered. It’s like showing up to a party that’s already happening.
6. Are you inviting people to engage?
Sometimes, people need a little nudge. A quick “What would you do?” or “Tag someone who needs to see this” can turn a passive viewer into an active one. You don’t need to beg for likes or comments, but giving viewers something to respond to makes a big difference.
7. How often are you showing up?
TikTok rewards creators who keep showing up. You don’t need to post every day, but if you disappear for weeks, it’s harder to keep momentum. Regular posting builds a habit for your audience and gives you more chances to learn what works.
Tips For Improving TikTok Engagement Rate
If your engagement rate isn’t where you want it to be, don’t stress. There are simple, practical ways to turn things around. Here are a few that actually work.
1. Use TikTok’s built-in tools to your advantage
TikTok actually gives you a bunch of features that can help boost engagement; you just have to use them. If you have a business account, head to the Creative Center. It shows you which sounds, hashtags, and formats are trending right now. The TikTok creator marketplace works for brands too. Use that as inspiration. Also try things like Duets, Stitches, or location tags. These tools help you ride existing trends while adding your own spin.
2. Reply to comments with short videos
One of the easiest ways to show your audience that you care is to respond to their comments with video replies. It turns a casual comment into fresh content and shows your followers that you're actually listening. People love being featured, even in small ways, and this type of interaction can turn a passive viewer into a loyal fan. Plus, TikTok tends to boost content that builds conversation.
3. Open your video with something that hooks people instantly
You have about three seconds to stop someone from scrolling. So don’t waste time. Start your video with a question, a surprising fact, or something that instantly makes the viewer curious. Think of openings like, “Here’s what no one tells you about...” or “I did this every day for a week, and here’s what happened.” That curiosity pulls people in and keeps them watching.
4. Turn a good idea into a series
If one video gets a lot of attention, don’t stop there. Build on it. Break the idea into smaller parts or go deeper in follow-up videos. People love series because they feel like an ongoing story they can come back to. It also helps create familiarity; your audience starts to expect content from you, and that keeps engagement going post after post.
5. Ask your audience to be part of the conversation
The more interactive your video feels, the better. You don’t need fancy tricks; just ask questions, invite opinions, or create polls through the comments. For example, “What would you name this?” or “Which one would you choose?” This turns your content into a two-way experience instead of just a one-sided post, and TikTok loves that kind of engagement.
6. Share quick tutorials or tips
People love learning things they can use right away. Whether it’s a skincare hack, a product demo, or a trick that solves a small everyday problem, short tutorials work really well on TikTok. They’re highly shareable, they get saved for later, and they position you as someone who adds value instead of just selling something. Just make sure to keep it simple and easy to follow.
7. Speak like you're chatting with a friend
You don’t need to be super polished or formal. TikTok is a platform where casual wins. Talk to the camera like you’re FaceTiming your best friend. It makes your content feel personal, not scripted. That natural tone helps viewers relax and trust you, which is exactly what builds stronger engagement over time.
8. Show what happens behind the scenes
People love seeing the messy middle. Whether you’re a brand, a creator, or a small business owner, showing your process can build a real sense of connection. This could be anything from planning a content calendar, packing an order, prepping for an event, or even brainstorming with your team. It makes people feel like they’re part of something instead of just watching from the outside.
9. Make your videos easy to watch with or without sound
A surprising number of users scroll TikTok with the volume off. So if your video only works with sound, you could be missing out. Add captions or on-screen text to make sure your message still gets through. It helps with accessibility, increases watch time, and keeps your audience from missing the point of your video.
10. Let your analytics guide your next move
Don’t guess; check your analytics. See which videos are getting the most views, likes, and comments. Look at where your audience is from, what times they’re most active, and what content seems to land best. Then use that data to guide what you post next. It’s a simple way to stay relevant without having to reinvent your strategy every time.
TikTok Engagement Rate Benchmarks in 2025 by Industry Wise
Knowing your engagement rate is great, but it’s even more useful when you know what’s considered “normal” in your industry. That’s where benchmarks come in. It’s like a reference point. Benchmarks help you understand if your content is keeping up, falling behind, or outperforming others in your space. You don’t need to obsess over the numbers, but they do give you helpful context.
So, how do you stack up? Here’s what engagement rates look like across different industries in 2025:
Industry | Engagement Rate |
|---|---|
Education | 0.58% |
Agencies | 0.28% |
Entertainment and Media | 0.83% |
Financial Services | 0.6% |
Government | 0.6% |
Healthcare and Wellness | 0.41% |
Nonprofits | 0.89% (yes, nonprofits are killing it) |
Professional Services | 0.31% |
Real Estate | 0.4% |
Retail | 0.46% |
Technology | 0.31% |
Travel, Hospitality, and Leisure | 0.49% |
Food and Beverage | 0.46% |
As you can see, some industries naturally get more interaction than others. Entertainment and nonprofits usually perform well because their content tends to spark emotion or curiosity. On the other hand, industries like tech or real estate may need to work a little harder to keep things engaging.
Don’t worry if your rate is below average right now. It’s just a signal, not a final grade. And the tips we shared above? They’ll help you raise that number in no time.
Calculate TikTok Engagement Rate For Free
You don’t need to be a math wizard or download a bunch of spreadsheets to figure out your TikTok engagement rate. There are some easy (and totally free) ways to do it, whether you’re checking your own account or analyzing a creator before a campaign. Here’s how to do it:
Method 1: Use SocialiQ to Instantly Check Any Influencer’s Engagement Rate
SocialiQ by impulze.ai is perfect when you want to quickly look up engagement data for any TikTok creator. Here’s how to use it:
Install impulze.ai’s SocialiQ 2.0 Chrome extension and sign up for a free account on their platform.
Visit any TikTok profile in your desktop browser.
Click the SocialiQ icon, within seconds, you’ll see the engagement rate calculated automatically.
It’s fast, clean, and great for spotting high-performing creators with real influence.
Method 2: Use impulze.ai’s Campaign Dashboard for Deeper Analysis
If you’re running campaigns or tracking multiple creators at once, impulze.ai gives you everything in one place. Here’s how to check engagement from inside the platform:
Log in to your impulze.ai account (or sign up for free).
Add the influencer to your campaign or search for them using filters.
Click on their profile to view detailed analytics.
You’ll see engagement rate auto-calculated, along with past campaign results and content insights.
It’s especially useful if you’re managing multiple creators and want to stay organized.
Final Thoughts
At the end of the day, your TikTok engagement rate is not just a number but it’s a proof of how well your content connects with people. If you’re a creator, it shows brands that your audience is paying attention, engaging, and trusting what you post. If you’re a brand, it helps you identify the right creators who can genuinely influence their audience and drive results.
If you’re planning your next brand collab or working to improve your personal content strategy, start by tracking what truly matters. Let the data guide you, keep your creativity front and center, and use smart tools to stay organized every step of the way.
The best part? You don’t need to overcomplicate it. With impulze.ai you can quickly check engagement, compare profiles, and keep track of what’s working. No messy spreadsheets. No guesswork.
Simple. Smart. And built for people who actually do the work. Try it for free today!
Did you ever posted a TikTok that felt like it should’ve blown up but didn’t? Or maybe one random post went semi-viral, and now you’re wondering, “What did I do right?” That’s where TikTok engagement rate comes in. In 2025, around 1.6 billion people scroll through TikTok every month; that makes it the fifth most-used social platform in the world. It’s like the secret scoreboard behind your videos. Not just about views or follower counts, but how many people actually cared enough to like, comment, or share your content.
And trust us, that matters a whole lot more, especially if you’re trying to grow your account. Whether you’re a creator, a marketer, or just someone who wants to understand what’s working, knowing how to calculate TikTok engagement rate is a turning point. And good news? It’s not rocket science.
This blog will walk you through the exact formula, show you what a “good” TikTok engagement rate actually looks like, and share tips to boost it. Let’s break it down without the fluff.
What is TikTok Engagement Rate?
TikTok engagement rate is a simple way to figure out how many people actually care about your content. It looks at how often viewers are liking, commenting, or sharing your videos, not just watching and scrolling by.
You could have a million followers, but if no one’s interacting with your posts, does it really matter? On the flip side, someone with just a few thousand followers might be getting tons of love on every video. For example, a creator with 5,000 followers and a high engagement rate can be way more valuable than one with 50,000 ghost followers.
Engagement rate helps you understand what’s working and what’s not. It's one of the best signals that your content is landing with your audience.
Components of TikTok Engagement Rate
Let’s break down what actually counts toward your engagement rate on TikTok. It’s not just about likes anymore; every tap and swipe matters.
1. Likes:
Likes are the quickest form of engagement. When someone double-taps your video, it’s the nicest way of saying, “I enjoyed this.” More likes usually mean your content resonated. While it’s a good signal, it’s also the most passive. Still, the higher your like count, the better your chances of getting pushed to the For You page.
2. Comments:
Comments go a level deeper. They mean your video sparked a thought, a reaction, or maybe even a debate. TikTok’s algorithm loves when people stop scrolling to leave a comment.
3. Shares:
Shares are gold. If someone shares your video, they’re basically saying, “This is too good not to pass on.” It shows trust, entertainment value, or relevance. TikTok rewards shareable content because it keeps people on the platform longer.
How To Calculate TikTok Engagement Rate
Alright, let’s talk numbers. Luckily, this isn’t one of those confusing formulas that makes your head spin. Calculating your TikTok engagement rate is super simple, and once you know it, you’ll never stop using it.
Here’s the TikTok engagement rate formula:
Engagement Rate = (Likes + Comments + Shares) ÷ Followers × 100
This gives you a percentage that shows how many of your followers are actively engaging with your content. It tells you how involved your audience is, not just how many people are watching. Let’s say your video got 500 likes, 100 comments, and 50 shares. And you have 10,000 followers. Calculate that in: (500 + 100 + 50) ÷ 10,000 × 100 = 6.5%
That means 6.5 percent of your followers interacted with your video in some way. Not bad at all. You can also calculate this per video or as an average across your last few posts for a more complete picture.
Real Case Example:
Let’s plug in a real example. Take @domelipa, who has 76.8 million followers. One of her recent posts got:
159,600 likes
1,898 comments
179 shares
Apply the formula: Engagement Rate = (159,600 + 1,898 + 179) ÷ 76,800,000 × 100
= 161,677 ÷ 76,800,000 × 100
≈ 0.21%
That means about 0.21 percent of her followers actively engaged with that post. For mega-creators, this is pretty normal; engagement rates often dip as audience size skyrockets. And if crunching numbers isn’t your thing, there are free tools that can calculate this instantly.
What is a Good TikTok Engagement Rate?
Engagement rate is your best clue that people are actually enjoying your content, not just scrolling past it. On TikTok, a rate between 6 to 10 percent is generally considered strong. Anything above that? You're doing great. Anything under 2 percent? Time to experiment a little. But what’s “good” really depends on two things: the industry you’re in and how many followers you have. Let’s break it down.
1. How Engagement Rates Vary by Industry
Some industries naturally get more interaction than others. For example, nonprofits and entertainment brands tend to spark more reactions, while industries like tech or finance may see lower numbers, even if the content is great. Here’s a quick glance at average TikTok engagement rates by industry in 2025:
Nonprofits: 0.89%
Entertainment & Media: 0.83%
Financial Services / Government: 0.6%
Technology / Professional Services: 0.31%
If you’re above your industry average, you’re on the right track. If not, don’t stress; it just means there’s room to grow by finding TikTok creators.
2. How Engagement Rates Change Based on Follower Size
TikTok engagement also depends on how big your following is. As your audience grows, your engagement rate often drops, and that’s totally normal. Here’s a rough idea of what to expect:
Nano influencers (1K–10K followers): 8% to 12%
Micro influencers (10K–50K): 6% to 10%
Mid-tier (50K–500K): 4% to 6%
Macro (500K–1M): 3% to 5%
Mega influencers (1M+): 1.5% to 3%
So if you’re a micro or nano creator with 8% engagement, you're crushing it. And if you’re a brand working with a mega influencer, lower engagement is expected but should be balanced with reach. By considering these factors, you'll understand whether an influencer’s engagement rate is truly strong or just average for their niche.
Why TikTok Engagement Rate Matters for Brands and Influencers
It’s easy to get caught up in follower counts or view numbers. It’s not just a random percentage. Your TikTok engagement rate is one of the clearest signs of whether people actually care about what you’re posting. And whether you're creating content or running campaigns, that makes all the difference.
1. If you're a creator, this shows you're not just posting into the void.
Having a big follower count looks cool, but if no one’s liking or commenting, what’s the point? Your engagement rate is what really shows that people enjoy your content. It means they’re paying attention, not just scrolling past. And brands notice that. Even if you don’t have a huge following, good engagement makes you way more valuable in their eyes.
2. If you're a brand, this helps you find the right people to work with.
You don’t want to spend your budget on someone whose audience doesn’t care. TikTok engagement rate helps you spot creators who actually connect with their followers. It shows you who’s built real trust, not just a big number on their profile. When you're planning an influencer marketing campaign, that trust is what gets people to click, share, or buy.
3. If you’re running a campaign, this tells you what’s likely to work.
Imagine putting time and money into a campaign, only for it to fall flat. No one wants that. A solid TikTok engagement rate gives you a heads-up. It tells you which creators are making content people actually react to. And when people care, they remember. They talk. Sometimes, they even buy. It’s a small number, but it makes a big difference.
Factors That Impact TikTok Engagement Rates
Your engagement rate doesn’t just depend on how many followers you have. It’s shaped by what you post, when you post it, and how people feel when they watch your videos. Let’s look at the biggest things that move the needle.
1. How good is your content?
This sounds obvious, but it’s the most important part. If your video is hard to watch, has poor lighting, or doesn’t hold attention, people won’t interact. TikTok isn’t about polished perfection, but it is about keeping people interested. Good content can mean a clever hook, a relatable story, or even just something that makes people smile or say “wait, what just happened?”
2. Are you grabbing attention in the first 3 seconds?
TikTok creator marketplace moves fast. If your video doesn’t hook someone right away, they’ll scroll past, and the algorithm notices. So think about what will instantly grab attention. You could start with a surprising visual like video or picture, open with a curious question, or show something a little out of the ordinary related to the topic. The goal is to make people pause long enough to want more.
3. Are you posting at the right time?
Posting a great video at the wrong time is like shouting into an empty room. You want your audience to be online and ready to engage. For most people, evenings and weekends work best. But the real gold is in your own analytics. See when your followers are most active, and try posting during those windows. Here’s when TikTok tends to love your posts the most, broken down by day of the week.
Monday: 5 PM
Tuesday: 10 AM – 1 PM
Wednesday: 4 – 6 PM
Thursday: 7 – 9 AM
Friday: 4 – 6 PM
Saturday: 10 AM – 7 PM
Sunday: 9 AM – 12 PM
4. How specific is your audience?
The more niche your content, the more engaged your followers usually are. A creator who talks only about skincare for sensitive skin might get fewer views overall but way more comments and saves from people who really care. Broad content often gets spread thin, while niche content builds tight communities.
5. Are you riding current trends?
TikTok stands out in trends, whether it’s a funny audio clip, a challenge, or a popular format. You don’t have to copy others, but using a trending sound or putting your spin on a viral idea can help your content get discovered. It’s like showing up to a party that’s already happening.
6. Are you inviting people to engage?
Sometimes, people need a little nudge. A quick “What would you do?” or “Tag someone who needs to see this” can turn a passive viewer into an active one. You don’t need to beg for likes or comments, but giving viewers something to respond to makes a big difference.
7. How often are you showing up?
TikTok rewards creators who keep showing up. You don’t need to post every day, but if you disappear for weeks, it’s harder to keep momentum. Regular posting builds a habit for your audience and gives you more chances to learn what works.
Tips For Improving TikTok Engagement Rate
If your engagement rate isn’t where you want it to be, don’t stress. There are simple, practical ways to turn things around. Here are a few that actually work.
1. Use TikTok’s built-in tools to your advantage
TikTok actually gives you a bunch of features that can help boost engagement; you just have to use them. If you have a business account, head to the Creative Center. It shows you which sounds, hashtags, and formats are trending right now. The TikTok creator marketplace works for brands too. Use that as inspiration. Also try things like Duets, Stitches, or location tags. These tools help you ride existing trends while adding your own spin.
2. Reply to comments with short videos
One of the easiest ways to show your audience that you care is to respond to their comments with video replies. It turns a casual comment into fresh content and shows your followers that you're actually listening. People love being featured, even in small ways, and this type of interaction can turn a passive viewer into a loyal fan. Plus, TikTok tends to boost content that builds conversation.
3. Open your video with something that hooks people instantly
You have about three seconds to stop someone from scrolling. So don’t waste time. Start your video with a question, a surprising fact, or something that instantly makes the viewer curious. Think of openings like, “Here’s what no one tells you about...” or “I did this every day for a week, and here’s what happened.” That curiosity pulls people in and keeps them watching.
4. Turn a good idea into a series
If one video gets a lot of attention, don’t stop there. Build on it. Break the idea into smaller parts or go deeper in follow-up videos. People love series because they feel like an ongoing story they can come back to. It also helps create familiarity; your audience starts to expect content from you, and that keeps engagement going post after post.
5. Ask your audience to be part of the conversation
The more interactive your video feels, the better. You don’t need fancy tricks; just ask questions, invite opinions, or create polls through the comments. For example, “What would you name this?” or “Which one would you choose?” This turns your content into a two-way experience instead of just a one-sided post, and TikTok loves that kind of engagement.
6. Share quick tutorials or tips
People love learning things they can use right away. Whether it’s a skincare hack, a product demo, or a trick that solves a small everyday problem, short tutorials work really well on TikTok. They’re highly shareable, they get saved for later, and they position you as someone who adds value instead of just selling something. Just make sure to keep it simple and easy to follow.
7. Speak like you're chatting with a friend
You don’t need to be super polished or formal. TikTok is a platform where casual wins. Talk to the camera like you’re FaceTiming your best friend. It makes your content feel personal, not scripted. That natural tone helps viewers relax and trust you, which is exactly what builds stronger engagement over time.
8. Show what happens behind the scenes
People love seeing the messy middle. Whether you’re a brand, a creator, or a small business owner, showing your process can build a real sense of connection. This could be anything from planning a content calendar, packing an order, prepping for an event, or even brainstorming with your team. It makes people feel like they’re part of something instead of just watching from the outside.
9. Make your videos easy to watch with or without sound
A surprising number of users scroll TikTok with the volume off. So if your video only works with sound, you could be missing out. Add captions or on-screen text to make sure your message still gets through. It helps with accessibility, increases watch time, and keeps your audience from missing the point of your video.
10. Let your analytics guide your next move
Don’t guess; check your analytics. See which videos are getting the most views, likes, and comments. Look at where your audience is from, what times they’re most active, and what content seems to land best. Then use that data to guide what you post next. It’s a simple way to stay relevant without having to reinvent your strategy every time.
TikTok Engagement Rate Benchmarks in 2025 by Industry Wise
Knowing your engagement rate is great, but it’s even more useful when you know what’s considered “normal” in your industry. That’s where benchmarks come in. It’s like a reference point. Benchmarks help you understand if your content is keeping up, falling behind, or outperforming others in your space. You don’t need to obsess over the numbers, but they do give you helpful context.
So, how do you stack up? Here’s what engagement rates look like across different industries in 2025:
Industry | Engagement Rate |
|---|---|
Education | 0.58% |
Agencies | 0.28% |
Entertainment and Media | 0.83% |
Financial Services | 0.6% |
Government | 0.6% |
Healthcare and Wellness | 0.41% |
Nonprofits | 0.89% (yes, nonprofits are killing it) |
Professional Services | 0.31% |
Real Estate | 0.4% |
Retail | 0.46% |
Technology | 0.31% |
Travel, Hospitality, and Leisure | 0.49% |
Food and Beverage | 0.46% |
As you can see, some industries naturally get more interaction than others. Entertainment and nonprofits usually perform well because their content tends to spark emotion or curiosity. On the other hand, industries like tech or real estate may need to work a little harder to keep things engaging.
Don’t worry if your rate is below average right now. It’s just a signal, not a final grade. And the tips we shared above? They’ll help you raise that number in no time.
Calculate TikTok Engagement Rate For Free
You don’t need to be a math wizard or download a bunch of spreadsheets to figure out your TikTok engagement rate. There are some easy (and totally free) ways to do it, whether you’re checking your own account or analyzing a creator before a campaign. Here’s how to do it:
Method 1: Use SocialiQ to Instantly Check Any Influencer’s Engagement Rate
SocialiQ by impulze.ai is perfect when you want to quickly look up engagement data for any TikTok creator. Here’s how to use it:
Install impulze.ai’s SocialiQ 2.0 Chrome extension and sign up for a free account on their platform.
Visit any TikTok profile in your desktop browser.
Click the SocialiQ icon, within seconds, you’ll see the engagement rate calculated automatically.
It’s fast, clean, and great for spotting high-performing creators with real influence.
Method 2: Use impulze.ai’s Campaign Dashboard for Deeper Analysis
If you’re running campaigns or tracking multiple creators at once, impulze.ai gives you everything in one place. Here’s how to check engagement from inside the platform:
Log in to your impulze.ai account (or sign up for free).
Add the influencer to your campaign or search for them using filters.
Click on their profile to view detailed analytics.
You’ll see engagement rate auto-calculated, along with past campaign results and content insights.
It’s especially useful if you’re managing multiple creators and want to stay organized.
Final Thoughts
At the end of the day, your TikTok engagement rate is not just a number but it’s a proof of how well your content connects with people. If you’re a creator, it shows brands that your audience is paying attention, engaging, and trusting what you post. If you’re a brand, it helps you identify the right creators who can genuinely influence their audience and drive results.
If you’re planning your next brand collab or working to improve your personal content strategy, start by tracking what truly matters. Let the data guide you, keep your creativity front and center, and use smart tools to stay organized every step of the way.
The best part? You don’t need to overcomplicate it. With impulze.ai you can quickly check engagement, compare profiles, and keep track of what’s working. No messy spreadsheets. No guesswork.
Simple. Smart. And built for people who actually do the work. Try it for free today!
Frequently Asked Questions
What is a good engagement rate on TikTok?
What is a good engagement rate on TikTok?
What is a good engagement rate on TikTok?
How often should I check my TikTok engagement rate?
How often should I check my TikTok engagement rate?
How often should I check my TikTok engagement rate?
Can I boost engagement without spending on ads?
Can I boost engagement without spending on ads?
Can I boost engagement without spending on ads?
How do I calculate TikTok engagement rate manually?
How do I calculate TikTok engagement rate manually?
How do I calculate TikTok engagement rate manually?
Where can I find TikTok engagement rate for other creators?
Where can I find TikTok engagement rate for other creators?
Where can I find TikTok engagement rate for other creators?
What industries get the highest engagement on TikTok?
What industries get the highest engagement on TikTok?
What industries get the highest engagement on TikTok?
Is there a free tool to estimate both engagement and influencer pricing?
Is there a free tool to estimate both engagement and influencer pricing?
Is there a free tool to estimate both engagement and influencer pricing?
Author Bio
Author Bio
Nandini Tripathi
Nandini Tripathi
Hey! I’m Nandini, a content writer who turns brand blah into brand ta-da! I write words that work and turn ideas into content that sounds good, feels right, and actually gets read.
Hey! I’m Nandini, a content writer who turns brand blah into brand ta-da! I write words that work and turn ideas into content that sounds good, feels right, and actually gets read.
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Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
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Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later
Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later