Sep 22, 2025
7 MIN READ
Case Studies
Case Studies
Case Study: Netflix’s Best Influencer Campaigns for Hit Shows
Case Study: Netflix’s Best Influencer Campaigns for Hit Shows
Case Study: Netflix’s Best Influencer Campaigns for Hit Shows
Rashmi Singh
Rashmi Singh
Rashmi Singh
Rashmi Singh
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Netflix knows how to turn shows into cultural waves, and influencers are always at the center. Here are the highlights:
Wednesday Season 2: From the Doom Tour to desi creators remixing Wednesday’s looks, the campaign felt global yet personal.
Squid Game: Street recreations of iconic challenges and influencer reactions made it impossible to ignore.
Stranger Things: From Baskin-Robbins’ Upside Down menu to fashion collabs, creators kept Hawkins alive in our feeds.
Money Heist: Bella Ciao remixes, red jumpsuits, and meme collabs made fans feel part of the heist.
Bridgerton: Influencers turned makeup tutorials into a gateway to the Regency fantasy.
Read the entire blog to also learn what lessons you can steal from these campaigns!
Confession: I only started watching Squid Game because my feed wouldn’t stop throwing memes, TikToks, and influencer reactions at me. And guess what? It happened during Season 2, and the FOMO was so real, I watched both seasons in one weekend!
But I know it wasn’t just me. I know many of you jumped on the hype train because an influencer (or three) made it look impossible to skip.
That’s the power of Netflix’s influencer campaigns. Netflix doesn’t just drop shows. They drop cultural earthquakes.
And trust me, they’ve done it more than once. From shocking twists to hilarious trend challenges, Netflix has nailed the art of making us hit play before we even finish scrolling.
Let’s unearth some of their best influencer campaigns that turned casual shows into global obsessions. These Netflix influencer campaigns prove that the platform doesn’t just stream content… they stream culture straight into our feeds.
1. Wednesday Season 2
When Season 1 of Wednesday landed, the internet gave us the dance, the memes, and enough TikToks to last weeks. Season 2? Netflix cranked it into a full-blown cultural tour. Literally — the “Doom Tour” had the cast traveling across cities, and every stop exploded into reels, red-carpet edits, and fan reactions that filled feeds in hours.
Jenna Ortega didn’t need a script to sell it. Her dry humor, quick one-liners, and gothic looks became snack-sized clips that creators could twist into trends.
Along with Netflix’s influencer campaigns came the brand collabs: Booking.com painting the show into travel dreams, Cheetos adding crunch to the campaign, Wendy’s slipping in with cheeky tie-ins.
Every angle had an influencer ready to remix when they launched the famous Doom Tour across the world!
And here’s the underrated move: Netflix pulled in Indian creators like The Rebel Kid and Ankush Bahuguna, who took Wednesday’s world and gave it their own spin — from desi fashion breakdowns to meme accounts reimagining her poker face at an Indian wedding.
Suddenly, the campaign wasn’t just global, it felt personal everywhere.
Even our founder called it out on LinkedIn — Wednesday Season 2 wasn’t marketing, it was a masterclass in culture-building.
2. Squid Games
Season 1 broke records, flooded our feeds with memes, and turned “Red Light, Green Light” into a global inside joke. So when Season 2 arrived, Netflix didn’t just bring the show back, they brought the games to the streets.
New York, Sydney, Madrid… each city got its own taste of Squid Game with safe, controlled recreations of the iconic challenges.
Even commuters in Delhi and Mumbai metro stations suddenly felt like they’d stepped onto the set.
And Netflix’s influencer campaigns weren’t sitting this one out.
Diljit Dosanjh, already buzzing with his world tour, gave the campaign star power. Local creators, meme pages, lifestyle bloggers — they all jumped in, remixing the games in their own style and pulling different audiences into the frenzy.
Netflix itself played along, flipping its profile picture and bio into full Squid Game mode.
The message was clear: this wasn’t just a show you watched, it was a world you couldn’t escape, at least I couldn’t.
3. Stranger Things
Netflix knew Stranger Things had the kind of nostalgia that could fuel endless content, so influencers became the natural bridge between the show and the internet. Lifestyle creators got exclusive merch drops — think Scoops Ahoy uniforms, retro bikes, and neon arcade setups — and turned unboxings into content that felt straight out of Hawkins.
Food bloggers jumped in when Baskin-Robbins shared “Upside Down” themed ice-creams on its menu, and suddenly Instagram was filled with Demogorgon sundaes and neon-colored shakes. Gaming influencers recreated the 80s arcade vibe with Stranger Things-themed challenges, while fashion creators styled looks inspired by Eleven and Max.
In India, Netflix roped in meme pages and pop-culture accounts and even an episode of Behansplaining by Kusha Kapila and Sristi to put a desi spin on Hawkins.
From “Demogorgon spotted in Delhi Metro” memes to local snack brands riffing on the Upside Down, influencers kept the campaign alive long after the trailer dropped.
The show didn’t just rely on ads but rather handed influencers the keys to play, remix, and keep the Upside Down trending.
4. Money Heist
I didn’t just watch Money Heist, I felt like I was part of the heist. Everywhere I looked, influencers were pulling me in. Neymar, Marc Bartra, even Stephen King were all hyping it, and suddenly my feed was full of Bella Ciao remixes.
In India, Bhuvan Bam interviewed the Professor!
And RJ Balaji had me laughing in red jumpsuits and Dali masks, reenacting scenes I’d just watched. Netflix even collaborated with meme pages, comedians, and fashion creators joined in, remixing every moment and making it impossible to scroll past without getting sucked in.
It didn’t feel like marketing. It felt like I was part of a global event. And honestly? I loved it.
5. Bridgerton
Honestly, I might’ve watched Bridgerton just for the accents. Then Netflix dropped the Pat McGrath collab, and suddenly my feed was full of influencers showing Regency-era glam — swatches, tutorials, and celeb unboxings with feathered lashes and glittery eyeshadow.
Every story, every reel made the show feel alive. Influencers were turning makeup into a doorway to the Bridgerton world, and I couldn’t help but scroll, watch, and try to copy the looks.
Before I knew it, I was fully in the fantasy, brushing on glittery eyelids as if I belonged at a ball.
Lessons You Can Learn From Netflix’s Influencer Marketing
What Netflix has done is iconic and I understand it’s not so easy to match their level but you can always learn and be inspired.
So here are some smart moves you can borrow for your own campaigns.
1. Glocalize Your Campaigns
Netflix shows travel across borders, but they never forget to sprinkle in something that makes them click with local audiences. You can do the same with influencer campaigns. Instead of rolling out a flat, generic campaign worldwide, think about how each market connects differently. Maybe your global hashtag challenge can look slightly different in each region.
A food brand, for example, could ask influencers in India to try the product with local spices, while creators in Mexico add their own twist. Suddenly, your campaign speaks the global language while still feeling personal in every corner of the world.
2. Create an inclusive experience
Go crazy and creative to let customers feel they are a part of the campaign rather than being an audience. People remember experiences they join, not just ones they watch. So when you plan influencer campaigns, think about ways followers can jump in.
Let’s understand this with an example. Imagine you’re rolling out a new snack. Instead of having influencers simply show the product, ask their audiences to name the flavor, share quirky recipes, or create their own snack hacks. You could even turn it into a playful contest where the best idea gets featured by the brand. When people contribute, they feel ownership. That shift transforms your campaign from a broadcast into a community moment everyone wants to talk about.
3. Choose collaborators who feel authentic
Had you ever seen Millie Bobby Brown before she played Eleven? Probably not. But the moment she appeared in Stranger Things, the casting just felt perfect. That’s the kind of fit you should aim for when choosing influencers.
A skincare brand built on clean ingredients will always feel more believable when working with a creator who already lives that lifestyle. Followers can instantly sense when the partnership is real and when it’s just staged. So make sure yours is authentic and real.
4. Tap into communities
The most powerful campaigns don’t try to appeal to everyone at once; they connect with communities that are already bonded over shared interests. Netflix thrives on fandoms—people who gather online to discuss, dissect, and celebrate a show. Brands can harness the same energy by working with influencers inside niche spaces.
If you’re promoting a plant-based drink, don’t stop at fitness creators. Go deeper: think vegan runners, eco-conscious moms, or sustainable living groups. These smaller communities may not have millions of followers, but their passion makes the message spread faster and stick longer.
5. Build campaigns like storylines
No one gets hooked on a random episode. We get hooked on stories that build over time. Influencer campaigns work the same way. Instead of one-off posts, imagine a sequence that unfolds like a series.
For example, start with influencers dropping subtle hints about something exciting coming soon. A week later, let them reveal the product in a creative way. After that, show how they’re using it in daily life or how it solves a problem for them. This episodic approach keeps audiences curious and engaged. It makes your campaign feel less like advertising and more like a story they can follow, share, and get invested in.
Wrapping It Up
Pulling off influencer campaigns like Netflix is hard. It takes time, research, and the right tools to make it work. But you don’t have to figure it all out alone.
We can help you with two of those elements. Just explore our blogs for insights and use impulze.ai to discover the right influencers for your brand.
Get started today and watch your campaigns grow bigger, smarter, and more impactful.
Confession: I only started watching Squid Game because my feed wouldn’t stop throwing memes, TikToks, and influencer reactions at me. And guess what? It happened during Season 2, and the FOMO was so real, I watched both seasons in one weekend!
But I know it wasn’t just me. I know many of you jumped on the hype train because an influencer (or three) made it look impossible to skip.
That’s the power of Netflix’s influencer campaigns. Netflix doesn’t just drop shows. They drop cultural earthquakes.
And trust me, they’ve done it more than once. From shocking twists to hilarious trend challenges, Netflix has nailed the art of making us hit play before we even finish scrolling.
Let’s unearth some of their best influencer campaigns that turned casual shows into global obsessions. These Netflix influencer campaigns prove that the platform doesn’t just stream content… they stream culture straight into our feeds.
1. Wednesday Season 2
When Season 1 of Wednesday landed, the internet gave us the dance, the memes, and enough TikToks to last weeks. Season 2? Netflix cranked it into a full-blown cultural tour. Literally — the “Doom Tour” had the cast traveling across cities, and every stop exploded into reels, red-carpet edits, and fan reactions that filled feeds in hours.
Jenna Ortega didn’t need a script to sell it. Her dry humor, quick one-liners, and gothic looks became snack-sized clips that creators could twist into trends.
Along with Netflix’s influencer campaigns came the brand collabs: Booking.com painting the show into travel dreams, Cheetos adding crunch to the campaign, Wendy’s slipping in with cheeky tie-ins.
Every angle had an influencer ready to remix when they launched the famous Doom Tour across the world!
And here’s the underrated move: Netflix pulled in Indian creators like The Rebel Kid and Ankush Bahuguna, who took Wednesday’s world and gave it their own spin — from desi fashion breakdowns to meme accounts reimagining her poker face at an Indian wedding.
Suddenly, the campaign wasn’t just global, it felt personal everywhere.
Even our founder called it out on LinkedIn — Wednesday Season 2 wasn’t marketing, it was a masterclass in culture-building.
2. Squid Games
Season 1 broke records, flooded our feeds with memes, and turned “Red Light, Green Light” into a global inside joke. So when Season 2 arrived, Netflix didn’t just bring the show back, they brought the games to the streets.
New York, Sydney, Madrid… each city got its own taste of Squid Game with safe, controlled recreations of the iconic challenges.
Even commuters in Delhi and Mumbai metro stations suddenly felt like they’d stepped onto the set.
And Netflix’s influencer campaigns weren’t sitting this one out.
Diljit Dosanjh, already buzzing with his world tour, gave the campaign star power. Local creators, meme pages, lifestyle bloggers — they all jumped in, remixing the games in their own style and pulling different audiences into the frenzy.
Netflix itself played along, flipping its profile picture and bio into full Squid Game mode.
The message was clear: this wasn’t just a show you watched, it was a world you couldn’t escape, at least I couldn’t.
3. Stranger Things
Netflix knew Stranger Things had the kind of nostalgia that could fuel endless content, so influencers became the natural bridge between the show and the internet. Lifestyle creators got exclusive merch drops — think Scoops Ahoy uniforms, retro bikes, and neon arcade setups — and turned unboxings into content that felt straight out of Hawkins.
Food bloggers jumped in when Baskin-Robbins shared “Upside Down” themed ice-creams on its menu, and suddenly Instagram was filled with Demogorgon sundaes and neon-colored shakes. Gaming influencers recreated the 80s arcade vibe with Stranger Things-themed challenges, while fashion creators styled looks inspired by Eleven and Max.
In India, Netflix roped in meme pages and pop-culture accounts and even an episode of Behansplaining by Kusha Kapila and Sristi to put a desi spin on Hawkins.
From “Demogorgon spotted in Delhi Metro” memes to local snack brands riffing on the Upside Down, influencers kept the campaign alive long after the trailer dropped.
The show didn’t just rely on ads but rather handed influencers the keys to play, remix, and keep the Upside Down trending.
4. Money Heist
I didn’t just watch Money Heist, I felt like I was part of the heist. Everywhere I looked, influencers were pulling me in. Neymar, Marc Bartra, even Stephen King were all hyping it, and suddenly my feed was full of Bella Ciao remixes.
In India, Bhuvan Bam interviewed the Professor!
And RJ Balaji had me laughing in red jumpsuits and Dali masks, reenacting scenes I’d just watched. Netflix even collaborated with meme pages, comedians, and fashion creators joined in, remixing every moment and making it impossible to scroll past without getting sucked in.
It didn’t feel like marketing. It felt like I was part of a global event. And honestly? I loved it.
5. Bridgerton
Honestly, I might’ve watched Bridgerton just for the accents. Then Netflix dropped the Pat McGrath collab, and suddenly my feed was full of influencers showing Regency-era glam — swatches, tutorials, and celeb unboxings with feathered lashes and glittery eyeshadow.
Every story, every reel made the show feel alive. Influencers were turning makeup into a doorway to the Bridgerton world, and I couldn’t help but scroll, watch, and try to copy the looks.
Before I knew it, I was fully in the fantasy, brushing on glittery eyelids as if I belonged at a ball.
Lessons You Can Learn From Netflix’s Influencer Marketing
What Netflix has done is iconic and I understand it’s not so easy to match their level but you can always learn and be inspired.
So here are some smart moves you can borrow for your own campaigns.
1. Glocalize Your Campaigns
Netflix shows travel across borders, but they never forget to sprinkle in something that makes them click with local audiences. You can do the same with influencer campaigns. Instead of rolling out a flat, generic campaign worldwide, think about how each market connects differently. Maybe your global hashtag challenge can look slightly different in each region.
A food brand, for example, could ask influencers in India to try the product with local spices, while creators in Mexico add their own twist. Suddenly, your campaign speaks the global language while still feeling personal in every corner of the world.
2. Create an inclusive experience
Go crazy and creative to let customers feel they are a part of the campaign rather than being an audience. People remember experiences they join, not just ones they watch. So when you plan influencer campaigns, think about ways followers can jump in.
Let’s understand this with an example. Imagine you’re rolling out a new snack. Instead of having influencers simply show the product, ask their audiences to name the flavor, share quirky recipes, or create their own snack hacks. You could even turn it into a playful contest where the best idea gets featured by the brand. When people contribute, they feel ownership. That shift transforms your campaign from a broadcast into a community moment everyone wants to talk about.
3. Choose collaborators who feel authentic
Had you ever seen Millie Bobby Brown before she played Eleven? Probably not. But the moment she appeared in Stranger Things, the casting just felt perfect. That’s the kind of fit you should aim for when choosing influencers.
A skincare brand built on clean ingredients will always feel more believable when working with a creator who already lives that lifestyle. Followers can instantly sense when the partnership is real and when it’s just staged. So make sure yours is authentic and real.
4. Tap into communities
The most powerful campaigns don’t try to appeal to everyone at once; they connect with communities that are already bonded over shared interests. Netflix thrives on fandoms—people who gather online to discuss, dissect, and celebrate a show. Brands can harness the same energy by working with influencers inside niche spaces.
If you’re promoting a plant-based drink, don’t stop at fitness creators. Go deeper: think vegan runners, eco-conscious moms, or sustainable living groups. These smaller communities may not have millions of followers, but their passion makes the message spread faster and stick longer.
5. Build campaigns like storylines
No one gets hooked on a random episode. We get hooked on stories that build over time. Influencer campaigns work the same way. Instead of one-off posts, imagine a sequence that unfolds like a series.
For example, start with influencers dropping subtle hints about something exciting coming soon. A week later, let them reveal the product in a creative way. After that, show how they’re using it in daily life or how it solves a problem for them. This episodic approach keeps audiences curious and engaged. It makes your campaign feel less like advertising and more like a story they can follow, share, and get invested in.
Wrapping It Up
Pulling off influencer campaigns like Netflix is hard. It takes time, research, and the right tools to make it work. But you don’t have to figure it all out alone.
We can help you with two of those elements. Just explore our blogs for insights and use impulze.ai to discover the right influencers for your brand.
Get started today and watch your campaigns grow bigger, smarter, and more impactful.
Frequently Asked Questions
What makes Netflix’s influencer marketing campaigns so successful?
What makes Netflix’s influencer marketing campaigns so successful?
What makes Netflix’s influencer marketing campaigns so successful?
How can small brands learn from Netflix’s influencer marketing?
How can small brands learn from Netflix’s influencer marketing?
How can small brands learn from Netflix’s influencer marketing?
Does Netflix use micro-influencers or only celebrities?
Does Netflix use micro-influencers or only celebrities?
Does Netflix use micro-influencers or only celebrities?
Can influencer marketing work without a huge budget like Netflix?
Can influencer marketing work without a huge budget like Netflix?
Can influencer marketing work without a huge budget like Netflix?
What are examples of Netflix influencer collaborations?
What are examples of Netflix influencer collaborations?
What are examples of Netflix influencer collaborations?
How do I find the right influencers for my campaign?
How do I find the right influencers for my campaign?
How do I find the right influencers for my campaign?
What lessons can brands take from Netflix’s campaigns?
What lessons can brands take from Netflix’s campaigns?
What lessons can brands take from Netflix’s campaigns?
Author Bio
Author Bio
Rashmi Singh
Rashmi Singh
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
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May be Later
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May be Later