Meet Chloe, a fictional e-commerce founder of Bark & Bloom, a pet brand selling stylish, handcrafted dog collars. Her story is inspired by the exact journey that many real D2C founders go through when influencer marketing starts to take off.

At first, Chloe ran everything solo. She DM’d pet creators on Instagram, shipped out a few collars, and posted every win on her stories. One creator's reel featuring her pink velvet collar went viral, and orders spiked. Suddenly, Chloe was fielding emails from influencers, juggling freebie requests, and trying to remember who she had sent products to.

That’s when she found impulze.ai. What started as casual gifting was becoming a real growth channel, and she needed a way to manage it properly.

Here’s how Chloe used impulze.ai to grow Bark & Bloom’s sales without getting bogged down in spreadsheets.

How Chloe Used an Influencer Marketing Platform to Scale

Step 1: Discovery – Finding the right influencers

Chloe logged into impulze.ai to find influencers. She filtered for creators with dog-loving audiences. Chloe focused on pet owners who already posted about product recommendations, had high engagement, and matched her aesthetic. The platform helped her shortlist creators quickly and confidently, all without manual research.

Step 2: Outreach – Getting creators to say yes

Using the app’s outreach feature, Chloe sent personalized DMs in bulk. She tracked open rates, follow-ups, and replies all in one place. This helped her move fast, stay organized, and never lose track of who was interested.

Free Influencer Pricing Calculator

Step 3: Campaign planning

For Bark & Bloom’s Valentine’s Day collection, Chloe used impulze.ai to organize her creator campaign. She uploaded product details, content briefs, and deliverable timelines in one dashboard. Everyone knew what they needed to do and by when.

Step 4: Tracking content and results

Once posts went live, the app automatically pulled in the numbers she needed to analyze the campaign. She could see views, likes, shares, and swipe-ups in real time. It helped her figure out which creators were doing well and which ones were falling short.

Step 5: Reporting and scaling

After the campaign ended, Chloe downloaded a report that showed everything: top performers, cost per acquisition, and conversions per post. She could see which collars were trending, which creators drove the most sales, and where to invest next.

Chloe may be fictional, but the problems she faced are not. If any part of her story feels familiar, you might need an influencer marketing platform too!

Key Signs Your Brand Needs an Influencer Marketing Platform

Here are the key signs that your brand might be ready to implement an influencer marketing platform:

1. You're managing 10+ influencers per month

When you’re manually handling more than 10 creators a month, things slip through the cracks. Deliverables go missing. Contracts get buried in inboxes. You’re spending more time coordinating than marketing.

Influencer marketing platforms help centralize everything—no more chasing emails, files, or payment confirmations.

2. You’re running campaigns across multiple channels

Juggling TikTok, Instagram, and YouTube? Then you already know how chaotic it can get. You can’t rely on screenshots and links forever. You need a single dashboard to bring all the content together, so you can compare how each channel performs.

Influencer marketing platforms like impulze.ai make that possible.

Let’s say Bark & Bloom started working with TikTokers for product hauls, Instagram creators for styling shots, and YouTubers for dog care tips. Without a tool like impulze.ai, Chloe would’ve needed three trackers just to manage deliverables.

3. Your team is spending more time managing campaigns than improving them

If your influencer marketing lead is stuck sending reminder emails or building tracking sheets, they’re not optimizing campaigns or building stronger relationships. Admin shouldn’t be the bulk of the work.

Influencer marketing platforms automate all of that so your team can focus on what drives growth.

A D2C brand in the wellness space (they chose to stay anonymous) started like many others. They were managing influencer outreach through messy spreadsheets, lengthy email threads, and numerous manual follow-ups. It worked, but it wasn’t sustainable.

Once they moved to an influencer marketing platform, the difference was immediate. Outreach got automated. Creator performance was tracked in one place. Communication was smoother. And that clarity helped them scale.

In just under a year, they went from zero to $1.2 million in revenue. The platform helped them save time. It freed up their team’s time, letting them shift their focus to launching new products, refining their strategy, and building genuine partnerships with creators.

4. You have no visibility on what’s working

If you’re not sure which creators are bringing in sales, or whether that $800 TikTok video led to any conversions at all, you’re flying blind. That’s risky.

With influencer marketing platforms, you can track posts, clicks, conversions, and even cost per acquisition in real time.

Let’s say a skincare brand was investing heavily in a macro-influencer with a million followers, assuming bigger reach meant better results. But after using an influencer marketing platform, they found that a micro-influencer with just 25,000 followers was actually driving three times more conversions.

With that insight, they were able to rethink their budget and lean into what truly worked. Figuring out when to work with macro vs micro-influencers isn’t always straightforward, and platforms can bring the clarity you need to make smarter decisions.

5. You're spending more than $10K/month on influencers

Once your influencer spend crosses the five-figure mark, it’s time to move past spreadsheets. Just like you wouldn’t run paid ads without an ad manager, you shouldn’t manage influencers without the right tech.

If you use one of the top influencer marketing platforms, it can help you see which creators are worth reinvesting in, which products are converting, and which posts are driving ROI. They bring structure to your spending, reduce waste, and help you scale what’s working. At this level, small inefficiencies can grow quickly, and platforms can enable you to stay in control.

So… when’s the right time to get a platform?

Here’s your checklist:

• You’re working with more than 10 influencers regularly

• You’re active on more than one social channel.

• You’re chasing content, contracts, or payment receipts,

• You don’t know what’s driving ROI.

• You’re investing a serious budget but can’t track performance.

If you nodded yes to any of these, you’ve probably hit the moment.

Final Thoughts

Chloe’s story might be fictional, but it’s drawn from the real pain points we’ve seen again and again. The truth is, the moment to switch from manual to managed usually comes sooner than expected.

The right influencer marketing platform won’t just save time. It’ll help you make smarter bets, track what matters, and scale your influencer efforts like a performance channel.

If you’re growing fast and tired of the chaos, impulze.ai might be the system you need.