Instagram Hashtags can make a huge difference in your marketing strategy. Whether you are an influencer or a brand, hashtags will help you reach out to your target audience. 

Do you know that posts with at least one hashtag receive 12.6% more engagement than posts without any hashtags on Instagram?

Yes, the right hashtags will have a remarkable impact on your marketing strategy. It can lessen your hard work to reach your target audience. 

Using hashtags correctly is not an easy task. You should be well aware of hashtags to use them effectively. This post will help you learn more about hashtags and how to use them appropriately.

We can understand hashtags from their fundamentals to make them convenient and uncomplicated.

What are Instagram Hashtags?

Hashtags were initially on Twitter, and Instagram adopted them later. Hashtags are keywords used along with hash signs. 

Hashtags can be a single word or phrase written together without spaces. It can be a combination of letters and numbers preceded by a hash sign. When you click on a hashtag, you can see posts connected and tagged with the keyword.

Its purpose is to categorise posts and group similar content together. You can also follow hashtags on Instagram to find posts that match your interests.

What is the significance of using a hashtag?

Using hashtags is always a pick-me-up for your brand. The following are some of the main advantages provided by hashtags on Instagram.

• Hashtags make the way of reaching your target audience easy and uncomplicated.

• Hashtags allow you to connect with new audiences as they act as a discovery method.

• Using hashtags on Instagram increases your post's reach and engagement rate also.

• Finding hashtags for your posts is an easy and effective task. It needs only a little research and commitment.

• Hashtags help you find your competitors easily.

• Using hashtags is a great way to connect with the trending ideas and content on Instagram.

• Ultimately, hashtags will promote your brand, help in brand building, and eventually generate more sales.

How to find the best Hashtags for your posts?

A clear-cut and sensible hashtag strategy must be there for you before you post content on Instagram. You can select random hashtags and use them.

 But it’s pointless because you do not gain the interest of your target audience through this. Focus on selecting trending Hashtags and niche hashtags to connect with your target audience.

Selecting hashtags requires a little research. Instagram will directly provide you with suggested and related hashtags. To find the best hashtags suitable for your business, evaluate the hashtags used by your competitors and top influencers in the industry. Take note of hashtags used by your target audience as well.

Impulze will help you in this process. For more information, visit impulze.ai.

Indeed, the Instagram search function is the best and super-easy way to find-out hashtags relevant to your business or account. I can prove this with an example:

If you search for #travel on Instagram, you will see plenty of related topics like #travelphotography, #travelgram, #travelblogger, and lots of hashtags related to the keyword travel. But, all of those hashtags are not relevant to you. Analyze every hashtag and discover those that are related and relevant to you. Make sure that these hashtags have more engagement. More engaged hashtags mean these are active. Also, make sure that posts with selected hashtags get reasonable likes, shares, and comments. 

The number of hashtags used is also significant. Instagram offers the space for 30 hashtags in a single post. It is not mandatory to use 30 hashtags. The number of hashtags only matters little, the relevance of hashtags plays a vital role.

So, whether you use two or three hashtags, make sure that you use only relevant ones. Finally, the number of hashtags depends on the type of business. Thus, you should be well aware of the appropriate hashtags for your business.

If you are aware of hashtags you should also use on Instagram, you should be conscious of specific hashtags you should not use. The Instagram algorithm does not work with irrelevant hashtags. 

Where to use hashtags?

After finding relevant hashtags, the next step is to know where to use these hashtags. Using relevant hashtags at the right time will result in a noticeable change in the growth of your brand or business. You can use hashtags in your

• Bio for Instagram profile

• Instagram captions (post captions)

• Instagram stories

• IGTV videos

• Instagram Reels

Conclusion

Hashtags seem to be silly and uncomplicated, but they work magic. If you are ready to build your hashtag strategy and work hard to discover relevant hashtags, your reach and engagement rate will fly high. 

If you wish to grow your business and reap the benefits, hashtags will serve you.

It needs a little hard work and research on your part. But the outcome is worth it. 

Happy hashtagging!