May 27, 2022
2 MIN READ
Social media platforms have been an inevitable part of marketing these days. These platforms add up their features according to the user’s requirements. One such feature brought in by Instagram is Instagram Reels.
Instagram Reels, which debuted in August 2020, is one of the most popular new post styles on social media. Reels are similar to Tik Tok. It allows users to record, edit and upload short videos with music, speed, and visual effects. Consider Instagram Reels as a means to make engaging and fashionable videos with built-in tools. Unlike stories, Reels are permanent and are visible to all Instagram users on the Explore page. Users can create videos for up to 60 seconds and post them on Instagram.
Why should you use Instagram reels?
Reels are short videos and expeditiously grab the attention of potential users.
Using Reels will increase your brand awareness since reels are shown on explore page of Instagram.
Reels offer many creative tools for editing videos. This saves your time, effort, and money as well.
Reels play a crucial role in increasing your engagement rate than posts and stories.
Reels can be shared and reshared as posts and stories on Instagram and other social media platforms.
Here we'll discuss five pro tips for using Instagram Reels for marketing.
1. Share user-generated content
User-generated content or UGC is unique content created by customers about your brand. Your customers may tag, mention, or share it on Instagram. Focus on sharing user-generated content because these are real experiences of your customers and boost the reliability of your brand.
Mind that your customers are micro-influencers. They will help you to reach a large number of people. Just select the appropriate UGC and share it, not even want to create content of your own.
The audience trusts content created by your customers more than any other promotions. So, share a UGC as a reel or turn those contents into an Instagram reel for your feed.
So, you can share UGC as your Instagram Reels and attain a higher engagement rate.
2. showcase your products
Showcasing your product is displaying your product features with additional promotion. You can make use of Instagram reels for this. You can make creative videos to highlight your product's advantageous features.
Creative reels will help your audience to distinguish your competitor's products. Since Reels appear on the explore page on Instagram will be more beneficial. People who are not your followers will also see your reels. Once they get attracted to your product, they will purchase them. You can provide a link to buy your product in the caption.
To put it simply, Showcase your product is a great way to inform your audience how to use your product and magnetize potential customers.
3. Conduct an in-depth Research
Conduct extensive research before you start creating reels on Instagram. Check out and enquire into your target audience's taste. The study should include their demographic data, psychological data, etc. These are important to ascertain buyer personas and know your audience in detail. Plan your reels accordingly as per the interest of your audience.
Spend more time focusing on reels that your target audience to view. Also, take into account your competitor's reels before launching your strategy. Identifying trending music or reel format is also necessary.
4. Choose relevant Reels Hashtags
Reels will catch people's attention on hashtag pages. Hashtags will help your reels to get noticed and enhance your reach. Using relevant hashtags will help you promote your reels to a broader audience.
Choose hashtags that match your content. Analyze hashtags that will make your audience get noticed. For this, you can conduct competitor research also.
Include both low competition and high competition hashtags for your reels. Analyze the search volume and popularity of hashtags you are using.
To know more about Instagram Hashtags read: How to use the best Instagram Hashtags: A beginners guide.
5. Find an appropriate time to post your reels.
To track down the Instagram reel algorithm, you should find the best time to post your reels. It is a little tricky but will increase your engagement and more views on Instagram.
Analyze the best time by considering the location of your target audience and the time they are awake.
Share your reels on Instagram when your audience is most probably active. It will be better to pre-schedule your Reels and post regularly at a fixed time.
In addition to the above tips, use trending audio for your reels, use vertical video format, post-high-quality videos, and use trending filters will kick you upstairs.
After all, make sure that you choose engaging content for your reels. Be genuine with your audience. it will increase your brand credibility and trust. Remember that these short videos make a positive impact on your brand. So start creating something fun and inventive. Good luck.