Micro-influencers usually have high engagement rates compared to macro-influencers. So, if you are looking to run tailored campaigns on YouTube, micro-influencers are a great choice.

But finding them is not an easy task. That's why we are here with five proven ways that can help you find the right micro-influencers on YouTube.

We have listed the best possible ways and some expert tips to help you find the right micro-influencers on YouTube.

Let’s get started! 

5 Proven Ways to Find Micro-Influencers on YouTube

The following are the five proven methods that can surely help you find micro-influencers on YouTube. You can follow one or combine more than multiple methods to find the right influencers for your brand growth. 

Let’s Explore!

Method 1 - Using Micro-Influencer Platforms

Let’s begin with one of the easy and reliable ways of finding micro-influencers on YouTube - using micro-influencer platforms. 

The right tool can streamline the process of finding and collaborating with micro-influencers on YouTube. 

One such platform is impulze.ai.

With a database of more than 250 million influencers, impulze.ai stands out for its comprehensive analytics and targeted search capabilities. The AI algorithm and advanced filters can cut short the influencer prospecting time by 90%. 

Some of the key features of influencer tools like impulze.ai are 

• Check influencer profiles based on in-depth data

• Filters based on demographics, audience database

• Easily manage campaigns 

• Chrome extension tool to find more influencer data  

By leveraging such sophisticated tools, you can optimize their influencer partnerships, leading to more effective and impactful marketing efforts on YouTube.

The tool offers a free version to check out its intuitiveness and efficiency. Click below to set up your free account. 

Method 2 - Influencer Marketing Agencies

This is one of the easy and flexible ways to implement influencer marketing for your brand if budget is not a constraint. You need to find the perfect influencer marketing agency and hand over the rest to them. 

Here’s how these agencies can facilitate and enhance the influencer collaboration process:

• Agencies will have strong connections with influencers across various platforms, including YouTube.

• Go easy and stress-free with campaign management as they will handle everything from start to finish.

• They'll take care of strategy building, performance tracking, and more.

Even though this is the case, there are some limitations to this approach. They are -

• Expensive pricing. Instead of just paying the influencer, there's added pricing for agencies, campaigns, and so on.

• You wouldn't have any (or minimal) control over approaching the campaign or selecting influencers.

• Agencies are usually managing multiple campaigns at once. Therefore, you can't expect them to show faster adoption of your campaign, let alone results.

• And because of the hectic agency environment, they will follow a generic approach to campaigns. Similar will be the case with influencer selection. 

Considering these cons, you should carefully assess and choose an influencer marketing agency.

Method 3 - Look for Lookalike Influencers

So, this is another easy method to find micro-influencers on YouTube. The approach is pretty simple. You might already know some YouTube influencers your competitors are working with or you want to work with but can't.

What you can do here is leverage lookalike influencer-finding tools and find YouTube micro-influencers very similar to them.

Again, impulze.ai can be a valuable tool here.

Just copy the URL of the influencer's YouTube channel, and search for lookalikes. Yeah, it's that simple.

Pros

• Swiftly identify micro-influencers that align with your campaign needs.

• Access to a highly engaged audience, which falls under your target market.

• More chances of running successful campaigns.

Cons

• According to the niche, the diversity can be limited.

• The efficiency depends on the tool you choose.

• The potential for market saturation if more brands use tools to find lookalike influencers.

Utilizing tools to find lookalike influencers can streamline the expansion of your influencer network. However,  it's important to balance this strategy with efforts to discover fresh talent that could bring new dimensions to your marketing campaigns.

Method 4 - Manual Search On YouTube

This is one of the most direct and simple ways to find micro-influencers on YouTube. Use the platform's search feature to find the right one for your campaign.

Image Source: SEOSLY

Start with Keyword Searches

For instance, if you're in the beauty industry, you might search for "organic makeup tutorials" or "skincare routines for acne". Pay attention to creators who appear frequently in search results with content that matches your brand's values and audience interests. These creators likely have a dedicated following interested in these specific topics.

Look into the Trending Tab 

The Trending tab on YouTube is a useful resource for discovering content that is currently popular. This feature can be particularly helpful for identifying rising stars in various niches. 

While the content here is broader and not always niche-specific, it can provide insights into current trends and micro-influencers who are gaining traction with larger audiences.

Do Hashtag Searches 

Similar to other social platforms, YouTube allows for hashtag searches. This can be incredibly valuable for finding content around specific themes or topics. 

For example, searching for hashtags like #EcoFriendlyLiving or #TechReviews can lead you to micro-influencers who specialize in these areas.

By combining these search strategies, brands can uncover potential YouTube micro-influencers who are actively creating content around relevant topics. 

This direct approach also gives you a firsthand look at the type of content being produced and how audiences respond to it. This can be invaluable in selecting the right influencer for your next campaign.

Method 5 - Simple Google Search

Google is always upgrading itself to provide the most relevant results for user search queries. Therefore, a simple Google search with the right keywords can do wonders for you. 

For example, you can search for top YouTube micro-influencers. At the top, Google will list a set of influencers for you to scrutinize. Afterward, it will list all the relevant content pieces (mostly listicles) where marketers discuss the best ones in the market.

Though this is not an efficient method, it’s still a good way to find micro-influencers on YouTube. 

8 Tips to Find the Right Micro-Influencers on YouTube

With the above methods, you can find the perfect one. But to make the most out of them, here are some expert tips.

Tip 1 - Define Your Audience 

Clearly understand who your target audience is. This will help you look for micro-influencers whose followers match your customer profile.

Tip 2 - Use Relevant Keywords

Perform YouTube searches using keywords relevant to your brand or product. Look at the content of creators who rank well for these terms. Depending on their subscribers you can shortlist potential micro-influencers.

Tip 3 - Check Engagement Rates

An influencer's engagement rate is a more critical metric than subscriber count. Look for influencers whose videos consistently receive a lot of comments, likes, and shares relative to their subscriber count.

Use tools like impulze.ai or SocialiQ to find engagement rates.

Tip 4 - Evaluate Content Quality and Relevance

Watch several videos from potential influencers to assess the quality and relevance of their content. Ensure their video style, tone, and values align with your brand.

Also, check whether the micro-influencer has posted something controversial in the past. If you find any, steer away from them as it could potentially affect your brand as well.

Tip 5 - Consider Their Professionalism

Assess their professionalism by looking into their past collaborations. Look into the consistency of posts, the quality of their video production, and their interaction with the community. Also, consider how they handle sponsorships in their video integrations.

Tip 6 - Analyze Audience Compatibility

Make sure the influencer’s audience demographics (age, location, interests) align with your target market. Tools like impulze.ai allow you to view detailed analytics about an influencer’s audience.

Tip 7 - Explore Multi-Platform Presence

Check if the micro-influencer is active on other social media platforms. A strong presence on multiple platforms can indicate a robust digital influence and provide additional channels for campaign expansion.

This is highly recommended!

Tip 8 - Always Start Small

Before committing to a large campaign, consider a trial collaboration with potential influencers. This way, you can measure their impact and compatibility with your brand. If all looks well, commit to long-term collaborations.

Use these tips to find and collaborate with the right YouTube micro-influencers. They can surely help you reach your marketing goals and build authentic connections with your audience.