Save 90% of your time in recruiting the right influencers.

Save 90% of your time in recruiting the right influencers.

Tik Tok

How to Find Micro-Influencers on TikTok?

How to Find Micro-Influencers on TikTok?

May 14, 2024



 how to find micro-influencers on tiktok
 how to find micro-influencers on tiktok
 how to find micro-influencers on tiktok

TikTok has changed the way people consume content. They even pushed platforms like Instagram and YouTube to offer similar options to compete with them. That’s how powerful TikTok is. 

But you already know that. What you want is to know how to find TikTok micro-influencers. Well, you have come to the right place. 

Here, we discuss the best and fastest way to find micro-influencers on TikTok. As a bonus, we have added the factors you should keep in mind while choosing the influencers for your campaigns. 

So, without further ado let’s get started. 

5 Best Ways to Find Micro-Influencers on TikTok

We wanted to provide you with the best options available to find micro-influencers on TikTok. And through thorough research, we have found the 5 best approaches. Each method is unique, but rest assured - they can help you reach your goal. 

Let’s have a look at them.

A quick look at the best methods to find tiktok micro-influencers

Method 1 - Using Micro-Influencer Platforms

Lately, according to Influencer Marketing Hub (IMH), brands are finding it easy to find the right influencers for their campaigns. The main reason behind these stats is influencer marketing tools. 

These tools house vast databases of influencers across platforms and offer advanced filter options to quickly find them. Therefore, leveraging an influencer marketing tool is the best way to find micro-influencers on TikTok. 

For example -

The platform is among one of the best micro-influencer platforms with over 250 million influencer databases. With their AI algorithm and reverse search engine - finding TikTok Influencers will be like shooting a fish in a barrel.

And that’s not it. 

You can shortlist influencers, check their profile in-depth, manage campaigns, and more. Want to measure the ROI of your campaigns? It has got it covered as well. The tool is a one-stop solution to all your issues with influencer marketing.

Method 2 - Using Chrome Extensions

If you didn’t know - there are a lot of Chrome extensions you can use to evaluate TikTok profiles. These extensions help you understand the basic metrics like the engagement rate of the profile and each post, contact info, and more. 

The best tool to use here is SocialiQ.

It offers both free and paid options. Once you have added the tool to your Chrome go to TikTok and follow the listed steps. 

STEP 1 - Use the Discover page to search relevant brand hashtags

STEP 2 - FIlter out the TikTok Influencers with followers ranging from 1000 - 10,000 followers

STEP 3 - Click on the SocialiQ icon on the right to get all influencer insight

STEP 4 - Shortlist those with good engagement rates and save the contact information

STEP 5 - Formulate a good pitch and outreach to them (or try product seeding)

Call to action to try SocialiQ to find tiktok micro-influencers

Method 3 - Using Agencies

This is one of the easiest ways to find micro-influencers on TikTok. Find yourself a marketing agency and pay them - they will take care of the rest. In most cases, these agencies might already have a set list of micro-influencers to choose from. 

From finding your TikTok influencers to managing them and running the campaigns - they will take care of everything. Sounds unreal, right? But, it’s true. You can sit back - headache-free - and monitor the results. 

Even though the method seems like a dream come true - it comes at a cost. Let’s discuss them. 

  • Agencies being a mediator between you and the influencer can result in higher costs.

  • You will have limited control over the influencers to choose for the campaigns.

  • Working through an intermediary can slow down the communication parts.

  • Agencies might not have access to a broader range of TikTok micro-influencers. 

Therefore, connect with the agency and make clear communication on what your needs and requirements are. And more importantly, check whether you have the pocket to pay for their services. 

Method 4 - Referrals 

Leveraging your network is another way to go about finding TikTok micro-influencers.

 Go through your network, and connect with businesses (close to yours) that have worked with influencers. The recommendations are more likely to be of influencers who have proved themselves in a specific niche. Therefore you can expect a successful collaboration. 

But, even though this is the case, there are some constraints to this approach. They are - 

The effectiveness of this approach heavily depends on the size and relevance of your network. If your network is small or not well-connected, then finding suitable TikTok micro-influencers can be difficult.  

But the most impacting limitation is the lack of diversity. Relying solely on referrals can result in you having a homogenous group of influencers. As a result, you will miss out on the opportunity to work with diverse voices. 

Method 5 - Manual Research on TikTok

This, in our opinion, is a time-consuming and tedious process to find micro-influencers on TikTok. Manual research would involve you going to the platform searching hashtags and keywords to find suitable influencers. There will be millions of them, you will have to go through each (without proper intel about their engagement rate or anything).

Although there are some benefits to following this approach. 

  • You can learn the quality of the content - firsthand. 

  • You can see how the audience engages with the content, giving proper ideas about the engagement level. 

  • It will be cost-effective as you are not using any other tool or services. 

Some limitations of this approach are as follows - 

  • It's time-consuming - very time-consuming

  • It will be harder to scale - that is to find more influencers

  • The decisions are very focused on your (personal) judgment, which might not reflect actual campaign performance

That concludes the methods you try out to find the ideal micro-influencers on TikTok. Now let’s see some factors you should consider before choosing them. 

Helpful Read: 9 Easy Ways to Find Micro-Influencers 

Consider These Before Choosing the Micro-Influencers on TikTok

While finding micro-influencers on TikTok is important, it's equally important how you choose them. Don't know how to do it? We have got you covered. 

Go through the following points. These are some key factors to consider and keep in mind while choosing a TikTok micro-influencer for your campaign. 

Let's have a look at them.

#1. Audience Alignment

A crucial factor to consider. The influencer you choose should have an engaging audience that overlaps with your target market. This helps you align your brand's objective and audience. 

Why consider it? This alignment is crucial for the relevance and effectiveness of your campaign. 

#2. Engagement Rate

The engagement rate is a tricky one, actually. While it's okay for macro and mega influencers to have an engagement rate of 1% or 2%, it's not the same with micro-influencers. Since the range of followers for micro-influencers is comparatively lower, the engagement rate should be 5% or higher. 

Then again, 5% is great for someone with 10,000 followers. whereas for influencers with 1,000 followers - you need to look for higher engagement rates. Hope you guys got the gist. 

Suggested Read: How To Calculate TikTok Engagement Rate [2024] 

#3. Content Quality

Look for the quality and consistency in the content produced. In most cases, influencers tend to post content within consistent intervals and will be of good quality. 

You can go a step further to see how the audience engages with the content to get a better idea of the content's quality. 

#4. Brand Fit

This is kinda obvious, isn't it? The influencer's style, tone, and values should align with your brand. This compatibility helps in creating a seamless and natural partnership. 

Start by defining your campaign goals. Ask yourself what you want to achieve with the campaign (we know it's conversions 😉). Now, ensure the influencer can effectively contribute to these goals. 

#5. Budget

Decide on your budget for the entire campaign and determine how much you are willing to pay influencers. Micro-influencers are usually more cost-effective than other influencers. However, there are cases when they are expensive. 

You can always negotiate the pricing, so don't worry there. 

These are the main things to keep in mind while selecting a TikTok micro-influencer. Apart from these, the following are some good things to look for. 

  1. Look into the influencer's past collaborations and partnerships. This way you get an idea of their performance.

  2. Also, check whether the influencer has worked with your competitors. Or worse, see if they are still under their exclusive contracts. 

And that's it. We hope the things we discussed here were helpful to you. Evaluate these factors and choose the right TikTok micro-influencer for your campaign. 

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