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Jan 3, 2024

Top American Influencers on Social Media

Top American Influencers on Social Media

Looking for the top American influencers for your marketing campaign? Well, you are at the right place. 

Here, we not only list the top influencers but also offer insight into their engagement rate, average likes and comments, and more. Please note that the primary metrics shown for each influencer are based on their Instagram profiles.  

We have further broken down the list of influencers to make it easier for you to find your ideal one. 

Top American Influencers [Celebrities]

1

1

.

Kim Kardashian

@kimkardashian

Total post

5994

Total post

5994

Followers

364.2M

Followers

364.2M

ENGAGEMENT Rate

0.30%

ENGAGEMENT Rate

0.30%

NICHE

Fashion, Beauty, and Entertainment

In a way, Kim is the First Influencer and has revolutionized the concept of fame in the digital age. Kim has been pivotal in promoting her own brands, like SKIMS, using her massive social media presence. Her ability to drive sales through Instagram posts and stories is a testament to her powerful influence. 

2

2

.

Dwayne Johnson

@dwaynejhonson

Total post

7487

Total post

7487

Followers

393M

Followers

393M

ENGAGEMENT Rate

0.07%

ENGAGEMENT Rate

0.07%

NICHE

Fitness and Entertainment

SOCIAL MEDIA HANDLES

The infamous Dwayne "The Rock" Johnson is one of the top influencers in America. His journey from wrestling to Hollywood stardom has garnered him millions of followers worldwide. Dwayne has effectively used his influence in collaborations with several brands. Under Armour, Termana Tequila, and VOSS Water are three brands he has worked with

3

3

.

Selena Gomez

@salena gomez

Total post

1944

Total post

1944

Followers

429M

Followers

429M

ENGAGEMENT Rate

1.04%

ENGAGEMENT Rate

1.04%

NICHE

Entertainment, Fashion, and Mental Health

Selena Gomez is a beloved American influencer and celebrity. She has a profound impact on young audiences, especially in music, fashion, and mental health advocacy. Apart from PUMA, where she endorsed and co-created designs, She has also worked with brands like Pantene, Adidas, and Coca-Cola.

4

4

.

Taylor Swift

@taylor_swift

Total post

625

Total post

625

Followers

278.3M

Followers

278.3M

ENGAGEMENT Rate

2.56%

ENGAGEMENT Rate

2.56%

NICHE

Entertainment and Fashion

Taylor Swift's journey as a singer-songwriter has made her an iconic figure in the music industry. With a loyal fan base - Swifties - that values her authenticity and storytelling, she is one of the top influencers in the USA. She has collaborated with brands like Keds, Target, Diet Coke, etc.

5

5

.

Beyonce

@beyonce

Total post

2240

Total post

2240

Followers

319M

Followers

319M

ENGAGEMENT Rate

0.68%

ENGAGEMENT Rate

0.68%

NICHE

Entertainment and Fashion

SOCIAL MEDIA HANDLES

Beyoncé is more than a music icon; she's a cultural phenomenon. Her influence stretches beyond music into fashion, social activism, and empowerment. Her collaboration with Adidas to launch the Ivy Park clothing line is a prime example of her influence. Other brands she collaborated with include L'Oréal Paris, Tommy Hilfiger, PepsiCo, and Adidas.

Top African-American Influencers

6

6

.

Aaliyah Jay

@aaliyahjay

Total post

2176

Total post

2176

Followers

2M

Followers

2M

ENGAGEMENT Rate

2.0%

ENGAGEMENT Rate

2.0%

NICHE

Fashion and Beauty

Aaliyah Jay is a prominent African-American influencer. She has cultivated large and engaged followers through her expertise in the beauty and fashion industry. Aaliyah has partnered with numerous beauty brands. Morphe is an example; she has showcased their products in her makeup tutorials.

7

7

.

Jackie Aina

@jackieaina

Total post

4709

Total post

4709

Followers

1.9M

Followers

1.9M

ENGAGEMENT Rate

3.79%

ENGAGEMENT Rate

3.79%

NICHE

Beauty

Jackie Aina is a highly respected beauty influencer known for her advocacy for inclusivity in the beauty industry. Her honest product reviews and commitment to representing people of color have made her a significant voice in the beauty community. She has collaborated with brands like Anastasia Beverly Hills, Sigma Beauty, and Artist Couture.

8

8

.

Brittne Jackson

@brittnebabe

Total post

2756

Total post

2756

Followers

2.2M

Followers

2.2M

ENGAGEMENT Rate

1.69%

ENGAGEMENT Rate

1.69%

NICHE

Fitness and Health

Brittne Jackson, a.k.a. Brittne Babe, is an African-American influencer renowned for her fitness programs and health tips. Her focus on accessible and effective workouts has earned her a substantial following. Brittne has engaged in influencer marketing with sports and fitness brands, including Gymshark. 

9

9

.

Raye Boyce

@itsmyrayeraye

Total post

2442

Total post

2442

Followers

1.5M

Followers

1.5M

ENGAGEMENT Rate

1.31%

ENGAGEMENT Rate

1.31%

NICHE

Beauty and Lifestyle

Raye Boyce, or @itsmyrayeraye, is a beauty and lifestyle influencer. She is celebrated for her beauty tutorials, product reviews, and lifestyle vlogs, appealing to a diverse audience. She has collaborated with brands like L'Oreal, CoverGirl, and Makeup Forever.

10

10

.

Teaira Walker

@teairawalker

Total post

139

Total post

139

Followers

732.6K

Followers

732.6K

ENGAGEMENT Rate

3.36%

ENGAGEMENT Rate

3.36%

NICHE

Beauty and Fashion

Teaira Walker has established herself as a prominent beauty and fashion influencer. She is particularly known for her engaging makeup tutorials, fashion hauls, and lifestyle content. Teaira has collaborated with several beauty and fashion brands. A notable example is her partnership with MAC Cosmetics.

Top Asian American Influencers

11

11

.

Aimee Song

@aimeesong

Total post

4

Total post

4

Followers

7.4M

Followers

7.4M

ENGAGEMENT Rate

0.10%

ENGAGEMENT Rate

0.10%

NICHE

Fashion and Lifestyle

Aimee Song is a highly regarded fashion and lifestyle influencer. She is known for her blog "Song of Style" and her strong presence on social media. Her impeccable fashion sense and interior design expertise have made her a favorite among fashion enthusiasts and lifestyle followers. Aimee has collaborated with numerous luxury fashion brands, including Dior and Chanel.

12

12

.

Chriselle Lim

@chrisellelim

Total post

12617

Total post

12617

Followers

1.6M

Followers

1.6M

ENGAGEMENT Rate

0.11 %

ENGAGEMENT Rate

0.11 %

NICHE

Beauty and Fashion

Chriselle Lim has made a name for herself as a fashion icon and beauty influencer. With her sophisticated style and fashion-forward advice, she has become a go-to source for style inspiration and beauty tips. Chriselle's collaboration with Nordstrom highlights her influence in the fashion industry.

13

13

.

Jennifer Dohee

@imjennim

Total post

3528

Total post

3528

Followers

1.7M

Followers

1.7M

ENGAGEMENT Rate

1.42%

ENGAGEMENT Rate

1.42%

NICHE

Beauty and Fashion

SOCIAL MEDIA HANDLES

Jennifer Dohee, known online as Jenn Im, is a prominent fashion and beauty influencer. She gained popularity through her YouTube channel by sharing fashion hauls, beauty tips, and lifestyle content. Jenn's own fashion label, Eggie, is a testament to her influence.

14

14

.

Eugenie Grey

@feralcreature

Total post

6242

Total post

6242

Followers

345.1K

Followers

345.1K

ENGAGEMENT Rate

0.17%

ENGAGEMENT Rate

0.17%

NICHE

Beauty and Fashion

SOCIAL MEDIA HANDLES

Eugenie Grey is a fashion and lifestyle influencer known for her edgy and unique style. Her content spans across fashion, travel, and lifestyle, attracting a diverse following. Her partnership with brands like Adidas showcases her influence in bringing a unique

15

15

.

CORA KIM

@lovemicorazon

Total post

Total post

Followers

313.8K

Followers

313.8K

ENGAGEMENT Rate

0.12%

ENGAGEMENT Rate

0.12%

NICHE

Beauty and Fashion

SOCIAL MEDIA HANDLES

Cora Kim is an emerging Asian-American influencer in the beauty and fashion space. She has collaborated with beauty brands, featuring products in makeup tutorials and social media posts

Top Italian American Influencers

16

16

.

Cugine

@meals_by_cug

Total post

556

Total post

556

Followers

1.3M

Followers

1.3M

ENGAGEMENT Rate

4.78%

ENGAGEMENT Rate

4.78%

NICHE

Food

Cugine has carved out a niche as a food influencer. He specializes in creating and sharing mouth-watering recipes and culinary tips. His content appeals to food enthusiasts and home cooks looking for inspiration and guidance in the kitchen. 

Cugine has partnered with various food brands and kitchenware companies. He often showcases their products in his cooking demonstrations.



17

17

.

Mark Brucato

@lilmomozzarella

Total post

1117

Total post

1117

Followers

376.7K

Followers

376.7K

ENGAGEMENT Rate

0.55%

ENGAGEMENT Rate

0.55%

NICHE

Food and Business

Mark Brucato is an emerging food influencer, particularly known for his focus on Italian cuisine and cheesy delights. Her engaging content and passion for food have attracted a growing following of food lovers. Mark's influencers have led to collaboration with brands like Pepsi and Grubhub. 

18

18

.

Melissa Gorga

@melissagorga

Total post

3852

Total post

3852

Followers

2.9M

Followers

2.9M

ENGAGEMENT Rate

0.75%

ENGAGEMENT Rate

0.75%

NICHE

Fashion, Lifestyle, and Beauty

Melissa Gorga is a reality TV star and influencer. She is known for her presence on "The Real Housewives of New Jersey." Her influence extends to fashion, lifestyle, and beauty, where she shares her personal style and lifestyle choices with her followers. Melissa has created her own brand - Envy - which has yielded success thanks to her influence.

19

19

.

Erin Coscarelli

@erincoscarelli

Total post

832

Total post

832

Followers

85.6K

Followers

85.6K

ENGAGEMENT Rate

0.47%

ENGAGEMENT Rate

0.47%

NICHE

Sports and Entertainment

SOCIAL MEDIA HANDLES

Erin Coscarelli is a sports broadcaster and influencer known for her work with NFL Network and other sports media. Her expertise in sports and her engaging personality have made her a notable figure in sports media and lifestyle.

20

20

.

Rossella Rago

@rossellarago

Total post

7130

Total post

7130

Followers

127.7K

Followers

127.7K

ENGAGEMENT Rate

1.43%

ENGAGEMENT Rate

1.43%

NICHE

Beauty and Fashion

SOCIAL MEDIA HANDLES

Rossella Rago is celebrated for her focus on Italian cooking. She shares traditional Italian recipes and cooking tips, appealing to those interested in authentic Italian cuisine. Rossella has collaborated with several Italian food brands and culinary tools. Through her cooking channel, she could feature products and promote brands.

Top Indian American Influencers

21

21

.

Lilly Singh

@lilly

Total post

5249

Total post

5249

Followers

14M

Followers

14M

ENGAGEMENT Rate

0.27%

ENGAGEMENT Rate

0.27%

NICHE

Entertainment and Mental Health

SOCIAL MEDIA HANDLES

Lilly Singh is a renowned YouTuber, comedian, actress, and author. Her content, which includes comedy sketches, motivational talks, and vlogs, has garnered a massive global following. Lilly is known for her vibrant personality and her advocacy for mental health and women's rights. Lilly has collaborated with Smashbox, where she launched her own signature lipstick.

22

22

.

Deepica Mutyala

@deepica

Total post

5223

Total post

5223

Followers

493.3K

Followers

493.3K

ENGAGEMENT Rate

1.39%

ENGAGEMENT Rate

1.39%

NICHE

Beauty

Deepica Mutyala is an Indian-American influencer and entrepreneur. She is known for beauty tips and tutorials, particularly for South-Asian skin tones. She gained prominence with her viral video on using red lipstick to cover dark under-eye circles. Deepica's launch of her own beauty brand, Live Tinted, is a testament to her influence.

23

23

.

Arshia Moorjani

@arshiamoorjani

Total post

3241

Total post

3241

Followers

460.1K

Followers

460.1K

ENGAGEMENT Rate

0.57%

ENGAGEMENT Rate

0.57%

NICHE

Beauty and Fashion

Arshia Moorjani is a beauty and fashion influencer known for her makeup tutorials, product reviews, and fashion tips. Her content is appealing to Indian-American women and those interested in South Asian beauty trends. Arshia has partnered with numerous beauty brands, including Estée Lauder and Bobbi Brown.

24

24

.

Shivani Bafna

@shivani_bafna

Total post

1102

Total post

1102

Followers

697K

Followers

697K

ENGAGEMENT Rate

2.67%

ENGAGEMENT Rate

2.67%

NICHE

Lifestyle and Personal Development

Shivani Bafna is an Indian-American influencer focusing on lifestyle, motivation, and personal development. Her content often includes vlogs, motivational talks, and insights into her life. This highly resonates with a young, aspirational audience, attracting a targeted audience.

25

25

.

Ami Desai

@amidesai

Total post

4013

Total post

4013

Followers

232.2K

Followers

232.2K

ENGAGEMENT Rate

0.83%

ENGAGEMENT Rate

0.83%

NICHE

Lifestyle and Beauty

Ami Desai is a lifestyle and beauty influencer known for her content that spans beauty tips, family life, and cultural topics. Her approachable and relatable style has made her a favorite among mothers and women looking for real-life inspiration. She has created her own website where she endorses various fashion and beauty brands.

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