INFLUENCER MARKETING
Mar 19, 2024
By
13 MIN READ
From professional bodybuilders to social media sensations, the list of fitness models is often a meandering one. Which is why we have researched and collated this top list of fitness models.
You will see models and influencers who are talented and have a history collab with fitness-related products throughout this list.
Let's see who they are.
Top Female Fitness Models
There are a lot of female fitness models out there, but following some of the fittest and most popular ones around the world.
Jen Selter
Image Source: GymBeat
Collaboration History: Sparta Nutrition
Instagram Profile: @jenselter
Achievements: Top fitness influencer by Forbes in 2017
Jennifer Leigh Selter or Jen Selter is an Instagram fitness model based in the USA. She started her fitness journey in high school and gained fame through eye-catching Instagram posts showcasing her physique.
She's known for popularizing glute workouts. With a focus on glutes and legs, her fitness regime includes strength training and cardio. She’s also the co-owner of BlendJet and founder of @couplegoals.
Kayla Itsines
Image Source: Kalya Itsines Official Website
Collaboration History: PE Nation
Instagram Profile: @kayla_itsines
Achievements: Sweat With Kayla (her own app)
Kayla Itsines is an Australian personal trainer and a global fitness phenomenon. She is best known for her "Bikini Body Guide" (#BBG). These are a series of ebooks that provide extensive aerobic exercises and meal plans.
She is also one of the wealthiest women fitness models with the most successful fitness app – Sweat with Kayla.
Michelle Lewin
Image Source: Simply Shredded
Collaboration History: Fitplan App and Mealplan for Apple Smart Watches
Instagram Profile: @michelle_lewin
Achievements: 3rd place in Europa SuperShow - Dallas
Michelle Lewin is a world-renowned Venezuelan fitness model and bodybuilder. Her success at NPC and IFBB Physique Fitness in 2014 made her notable. Also, she has been on the cover of more than 30 big-name magazines.
She and her husband, Jimmy Lewin, own a line of supplements and fitness equipment - one0one.
Sommer Ray
Image Source: Dexerto
Collaboration History: The Reiman Agency
Instagram Profile: @sommerray
Achievements: Won the Bikini Teen and Bikini Class D titles at the NPC Colorado State Championships
Sommer Ray comes from a family of bodybuilders, and at the age of 15, she followed the same path. She's known for her love of weight training and glute exercises, and she's not shy to show them.
This 28-year-old has raked up a significant amount of followers on Instagram and is among one of the best fitness influencers in Colorado, USA. She is also one of the most popular influencers among Generation Z.
Paige Hathaway
Image Source: GymBeat
Collaboration History: iCRYO [Equity partner]
Instagram Profile: @paigehathaway
Achievements: 2nd place at Ronnie Coleman Classic - Class C
Paige is a Minnesota-based Instagram fitness model. She's been featured in countless famous magazines, including Women's Health. Her success was boosted by her being successful at competitions like Ronnie Coleman Classic - Class C, NPC Oklahoma City Grand Prix - Class D, and NPC USA Championship - Class D.
Eva Andressa
Image Source: GenerationIron
Collaboration History: ProSupps and Nebbia
Instagram Profile: @eva_andressa
Achievements: Won 1st at NABBA Brasil, Lobo Bravo Cup Champion - Figure, NABBA Brasil - Figure, and IFBB Brasil - Bodyfitness
Eva Andressa is a renowned Brazilian fitness model. Though she started her career as a bodybuilder, she retired from it in 2009 and pursued modeling. She is a successful fitness influencer with a strong social media presence worldwide.
She has also found success on a celebrity TV show in Brazil – Programa do Jo.
Tammy Hembrow
Image Source: Insta Profile
Collaboration History: Oh Polly
Instagram Profile: @tammyhembrow
Achievements: Top female fitness models and influencers - Forbes
Tammy is an Australian fitness model and an Instagram influencer. She rose to fame when she documented her pregnancy through social media at the age of 20. Her fitness journey and postpartum experiences have engaged the audience, making her a key influencer among new moms.
Apart from being a social media influencer, she's an entrepreneur as well. Her app - Tammy Fit App - has found success, and is also the founder of SASKI - a fitness wear online brand.
Lauren Drain
Image Source: Muscle & Fitness
Collaboration History: Domin8
Instagram Profile: @laurendrainfit
Achievements: 1st place at WBFF Rhode Island Bikini (Pro Card), and 2nd place at WBFF NYC Bikini and Boston Bikini
Lauren is not the typical female fitness model you will find in this list. She's an author, personal trainer and registered nurse. Her written work - Banished - is one of the best sellers in NYT. She is a bikini fitness model and has won several awards at WBFF Bikini competitions.
Lauren also owns clothing apparel - Fit Angel Collection.
Brooke Ence
Image Source: FitnessVolt
Collaboration History: Beyond Clothing
Instagram Profile: @brookeence
Achievements: ENCEWear (her own clothing apparel)
A former crossfit competitor and winner, Brooke Ence is among the most powerful women fitness models on Instagram. She's known for her intense training routines and came 14th at the 2015 CrossFit Games.
Apart from being an internet sensation, she has also acted in big gun movies like Wonder Woman and Justice League.
Gracyanne Barbosa
Image Source: Insta Profile
Collaboration History: Specific brand names are not available, but she has partnered with several fitness-related brands.
Instagram Profile: @graoficial
Achievements: 4 times Drum Queen, now actress on the soap opera - "Bela, a Feia".
Gracyanne Barbosa is a well-known Brazilian fitness model and Carnival dancer. She modelled for Playboy Brazil in 2007, but she got media attention after a video of her squatting 450lb was shared online.
11. Ana Cheri
Image Source: Muscle & Fitness
Collaboration History: Change Fate Active Wear
Instagram Profile: @anacheri
Achievements: Playboy Playmate of the Month for October 2015
With over 12 million followers on Instagram, Ana Cheri is one of the top female fitness models. She's a model and entrepreneur and was also a feature Playmate model in 2015. If you want to collaborate with her, here is her email ID - Talent.anacheri@gmail.com.
Top Male Fitness Models
The male fitness models we collated comprise mostly renowned bodybuilders and professionals, all with great influence over social media. Let’s have a quick look.
1. Chris Bumstead
Image Source: Fitness Volt
Collaboration History: Raw Nutrition
Instagram Profile: @cbum
Achievements: Five-time Mr. Olympia Classic Physique Champion
Chris Bumstead a.k.a. CBum is a Canadian professional builder and the most popular fitness model among men. He is a Five-time Mr. Olympia Classic Physique Champion and a member of the International Federation of Bodybuilding and Fitness (IFBB).
2. Ulisses Jr
Image Source: Insta Profile
Collaboration History: Brand Ambassador of BioTech USA
Instagram Profile: @ulissesworld
Achievements: 2010 Musclemania World Championships Las Vegas Pro (1st, Pro Division). 2011 Musclemania World Championships Las Vegas Pro (2n, Pro Division), 2013 Musclemania World Championships Las Vegas Pro (1st, Pro Division), and more.
Known for his shredded physique and iconic 8-pack, Ulisses Jr is a former bodybuilder and fitness model. He has won numerous competitions. He came 1st at Musclemania World Championships Las Vegas Pro and MuscleMania SuperBody Champion - twice.
After his competitive bodybuilding career, Ulisses transitioned to helping others achieve their fitness goals. His fitness influence is wide on Instagram and TikTok.
3. Simeon Panda
Image Source: Fitness Volt
Collaboration History: Inno Supps and Gold's Gym
Instagram Profile: @simeonpanda
Achievements: Champion of Musclemania Pro, Europe
This British fitness influencer is a bodybuilder, sports model, and personal trainer. Simeon through training videos has racked up more than 8 million followers and has become one of the top Instagram fitness models.
4. Sergi Constance
Image Source: YouTube
Collaboration History: Scitec Nutrition
Instagram Profile: @sergiconstance
Achievements: 1st – Men’s Physique NPC Tampa Wings of Strength Championship. Fl., E.E.U.U. and Overall Champion Men’s Physique, 2nd – Men’s Physique NPC Southern States Championship, Fl., E.E.U.U, and more.
You know the muscular guy who played Zeus in Snyder's Justice League, well here he is. Sergi Constance has come 1st in Men’s Physique competitions six times and has been on the cover of numerous magazines. With a degree in physical education and sport, this Spanish bodybuilder is a top fitness model.
5. Lazar Angelov
Image Source: Muscle Prodigy
Collaboration History: Whey Protiem
Instagram Profile: @lazar_angelov_official
Achievements: Owns the lifestyle clothing brand - 4invictus and a sportswear brand called Dedicated Division.
Lazar is better known for his motivation and inspiration, helping to transform others. He was once a pro basketball player (in Bulgaria) who joined the army to work two jobs to achieve his goal of becoming a bodybuilder.
Though he has never competed in bodybuilding competitions, his fitness regime has kept him in shape. He's one of the most famous male fitness influencers in the world.
6. Marc Fitt
Image Source: Insta profile
Collaboration History: Xtend, Colgate
Instagram Profile: @marc_fitt
Achievements: Achieving multiple nutrition scholarships
Marc is a Canadian fitness model and entrepreneur, and a top name in the fitness industry. Through his training videos and nutritional tips, he has amassed a million followers on Instagram.
Like Lazar, Marc has never participated in competitions. However, he has leveraged his following to attract collaborations. He has done multiple supplement endorsements and also owns an apparel company.
7. Ryan Terry
Image Source: Muscle & Fitness
Collaboration History: PRIMAL
Instagram Profile: @ryanjterry
Achievements: Mr Great Britain (2010), Mr International (2010), 1st Place Arnold Classic (2021), and more.
Believe it or not, this Ryan Terry did modelling as a side hustle. Now he's won Mr Olympia, 2023 edition. He was the champion of the Arnold Classic - three times. He is undoubtedly one of the top male fitness models and has appeared on GQ Italy and Men's Health Spain.
8. Joey Swoll
Image Source: New York Post
Collaboration History: CBD company Ignite, Gold’s Gym
TikTokProfile: @thejoeyswoll
Achievements: Top fitness coach and bodybuilder
With an impressive physique, Joey is a bodybuilder and a TikTok fitness influencer. The name "Swoll" is actually a nickname others gave him for his physique.
He achieved this through hard work, dedication, and late nights in the gym. Not only is he a successful fitness model and co-owner of a supplement company, but Joey is also a social media star.
He uses his platform, particularly TikTok, to spread positivity and educate people about gym etiquette.
9. Anton Antipov
Image Source: Muscle & Fitness
Collaboration History: Ambassador for BHI Slovakia, a healthcare organization
Instagram Profile: @maiseu
Achievements: 8 times IFBB Pro Champion
Anton is a former Russian football player and now a renowned bodybuilder. He was champion of IFBB Pro 8 times and Olympian - five times.
Growing up without a gym, he relied on his father's lessons in bodyweight exercises to stay fit. It was only after immigrating to the US that he discovered his passion for weightlifting, a passion that fueled his incredible transformation.
He is one of the top-rated male fitness influencers in NYC.
Suggest Read: Top Influencers in NYC
10. Brandon Hendrickson
Image Source: Fitness Volt
Collaboration History: Change Fate Active Wear
Instagram Profile: @brandon.d.hendrickson
Achievements: 1st place in the 2018 Mr. Olympia competition in Las Vegas
Brandon Hendrickson, a top fitness model, defied sceptics to become a two-time Mr. Olympia Men’s Physique champion. His journey began in 2012, marked by relentless dedication and strategic planning.
With a degree in Healthcare Management, Brandon blends intellect with brawn. His disciplined approach to diet and workouts sets him apart, leading to a string of victories worldwide.
Find Your Fitness Model with impulze.ai
Are you in search of the right influencer or model for your fitness brand? Look no further than impulze.ai.
It has an extensive influencer database (over 250 million), from which you can search and find the perfect fitness model for your brand. Following are some ways (but are not limited to this) impulze.ai can help you.
Easily search and connect with fitness influencers who align with your brand.
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Drive results with strategic partnerships and authentic content.
With impulze.ai, find influencers who embody your brand's values, resonate with your target audience, and have the power to drive real results.
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