2024/01/11

Top 10 Influencers in New York [2024]

Top 10 Influencers in New York [2024]

Surely there are a lot of influencers, even at a local level. However, not all influencers tend to have a good engagement rate. Yes, they might have the numbers in followers, but it is the engagement rate that actually counts. 

 Ergo, we have handpicked those who have a good following and a great engagement rate. 

NOTE - For obvious reasons, we have excluded the celebrity-level Influencer in NYC.

Top Influencer in NYC

1

1

.

Lily Chee

@lilychee

Total post

856

Total post

856

Followers

1.6M

Followers

1.6M

ENGAGEMENT Rate

3.88%

ENGAGEMENT Rate

3.88%

NICHE

Acting and Modeling

Lily Chee is a dynamic presence in the entertainment and fashion industry, known for her work as an actress and a model. Discovered at the young age of 10, Lily's career took off under the guidance of her agent. Since then, she has made significant strides in the industry, marked by her nomination for Best Breakout YouTuber. Her journey from a young talent to a recognized influencer in NYC showcases her versatility and dedication, making her a source of inspiration for young aspiring talents in acting and modeling.

2

2

.

Francisco Lachowski

@chico_lachowski

Total post

1320

Total post

1320

Followers

2M

Followers

2M

ENGAGEMENT Rate

2.11%

ENGAGEMENT Rate

2.11%

NICHE

Fashion and Modeling

Francisco Lachowski is a renowned Brazilian model and another influencer in NYC. He gained fame quickly after winning Supermodel Brazil in 2008. He's a familiar face in the fashion world and has been featured in numerous high-profile editorials for magazines. This includes L'Officiel Hommes Singapore, Cosmopolitan UK, and Huge magazine. He often collaborates with lifestyle brands, showcasing his versatility and appeal to a diverse

3

3

.

Elma Beganovich

@elmabeganovich

Total post

1505

Total post

1505

Followers

701.4K

Followers

701.4K

ENGAGEMENT Rate

1.48%

ENGAGEMENT Rate

1.48%

NICHE

Lifestyle and Travel

SOCIAL MEDIA HANDLES

Elma Beganovich is a celebrated NYC influencer renowned for her lifestyle and travel content. Her posts are full of colorful travel spots and useful lifestyle advice. They encourage her followers to discover new places and experiences, making her a popular choice for fans of travel and lifestyle. She is also the co-CEO of Arma & Elma.

4

4

.

Bridget

@bridget

Total post

2444

Total post

2444

Followers

1.3M

Followers

1.3M

ENGAGEMENT Rate

8.09%

ENGAGEMENT Rate

8.09%

NICHE

Fashion and Lifestyle

SOCIAL MEDIA HANDLES

Bridget is known for her authentic and relatable content, covering a range of personal experiences and everyday life in NYC. Her genuine approach to blogging has earned her a loyal following, and she appreciates her honest insights and engaging storytelling.

5

5

.

Courtney Quinn

@colormecourtney

Total post

5669

Total post

5669

Followers

847.6K

Followers

847.6K

ENGAGEMENT Rate

1.98%

ENGAGEMENT Rate

1.98%

NICHE

Fashion and Lifestyle

Courtney Quinn brings a unique and vibrant perspective to the NYC fashion scene. Her love for bold colors and patterns is evident in her content, making her a standout influencer for those seeking fashion inspiration with a playful and colorful twist.

6

6

.

Jenypher Diaz

@foreverjenypher

Total post

1816

Total post

1816

Followers

249.6K

Followers

249.6K

ENGAGEMENT Rate

1.66%

ENGAGEMENT Rate

1.66%

NICHE

Fashion and Beauty

SOCIAL MEDIA HANDLES

Jenypher Diaz is a rising star in NYC's fashion and beauty sphere. Her Instagram, @foreverjenypher, showcases her flair for contemporary fashion and beauty, blending modern trends with personal style and making her a source of inspiration for young, fashion-forward audiences.

7

7

.

Anastasiia Neronova

@anastasiia.ia

Total post

2003

Total post

2003

Followers

108.4K

Followers

108.4K

ENGAGEMENT Rate

2.09%

ENGAGEMENT Rate

2.09%

NICHE

Lifestyle and Fashion

SOCIAL MEDIA HANDLES

Anastasiia Neronova inspires her followers with her lifestyle and fashion posts. She's popular for sharing the newest fashion trends, along with motivating exercise routines and healthy eating advice. Her commitment to a balanced and fashionable life makes her one of the top influencers in New York. 

8

8

.

Rayna Greenberg

@rayna.greenberg

Total post

1847

Total post

1847

Followers

461.2K

Followers

461.2K

ENGAGEMENT Rate

2.39%

ENGAGEMENT Rate

2.39%

NICHE

Food and Dining

Rayna Greenberg is an acclaimed NYC food blogger. Her Instagram is a haven for food lovers, featuring mouth-watering culinary creations and reviews of NYC's diverse dining scene, making her a trusted guide for food enthusiasts.

9

9

.

Caila Quinn

@cailaquinn

Total post

3838

Total post

3838

Followers

467K

Followers

467K

ENGAGEMENT Rate

1.03%

ENGAGEMENT Rate

1.03%

NICHE

Lifestyle and Relationships

Caila Quinn is a well-known NYC lifestyle influencer. She connects with many through relatable posts about relationships, lifestyle advice, and personal growth. Her friendly and thoughtful style makes her a favorite in the lifestyle blogging niche.

10

10

.

Morgan Raum

@tooomuchfoood

Total post

3329

Total post

3329

Followers

150K

Followers

150K

ENGAGEMENT Rate

1.44%

ENGAGEMENT Rate

1.44%

NICHE

Food and Dining

Morgan Raum is a celebrated food blogger and influencer in NYC. Her Instagram is a treasure trove for food enthusiasts, showcasing a wide array of culinary delights. From hidden gems to popular eateries, Morgan's posts guide her followers through NYC's diverse food landscape.

How to Choose the Right One?

If you are having trouble choosing an influencer, here are some guidelines for you to follow. Though this isn’t the perfect way (which is non-existent), it will surely clear the cloud and help you make informed decisions. 

  • Define Your Goals

Understand what you want to achieve with your influencer campaign. Are you looking to increase brand awareness, drive sales, or promote a new product? Your goals will determine the type of influencer you need. 

  • Know Your Audience

Identify the demographics of your target audience. Choose an influencer whose followers align with your target market in terms of age, interests, location, and lifestyle. 

  • Assess Influencer Engagement

Look beyond follower count. An influencer with a smaller, engaged audience can be more effective than one with a large, passive following. Check their posts for likes, comments, and shares. 

  • Content Quality and Relevance

Review the quality and style of the influencer's content. Ensure it aligns with your brand's image and values. The influencer's content should resonate with your brand message. 

  • Authenticity and Credibility

Choose influencers who are authentic and have credibility in their niche. Influencers who regularly post genuine and relatable content tend to have a more loyal and trusting audience. 

  • Budget and ROI

Consider your budget and the potential return on investment. Influencer rates can vary widely, so choose someone who can deliver value within your budget. 

  • Compliance and Transparency

The influencer should adhere to advertising guidelines and be transparent about sponsored content. This maintains trust with their audience and your brand.

These steps are essential for identifying an influencer who aligns with your brand's needs. Not only that, but it also has the potential to achieve your marketing objectives effectively.

Happy Hunting!

If you are looking for efficient and robust tools for finding influencers, Try impulze.ai. It’s free!


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