Save 90% of your time in recruiting the right influencers.

Save 90% of your time in recruiting the right influencers.

INFLUENCER MARKETING

Top 15 Brands That Work With Micro-Influencers

Top 15 Brands That Work With Micro-Influencers

May 17, 2024

By

10 MIN READ

Top Brands That Work With Micro-Influencers
Top Brands That Work With Micro-Influencers
Top Brands That Work With Micro-Influencers

If you are reading this, it means you want to partner with micro-influencers but are still on the fence. Seems logical. You are not used to seeing businesses leverage micro-influencers to boost their campaigns. 

So, for those who still doubt their prowess - here are some top brands that worked with micro-influencers.

Apparel and Fashion Brands That Work with Micro-Influencers

The following are some apparel and fashion brands that have worked with micro-influencers. While their approach may differ, the result they all got was fruitful.

#1. Nike

Category - Sports Apparel

Platform - Instagram

Insta Profile: @nikeberlin

While Nike already has celebrity endorsements for their sports section, they approached a different path for their apparel. They collaborated with niche micro-influencers with a high engagement rate. A global sports brand like Nike is leveraging micro-influencers to show how effective they can be.

#2. Target

Category - Fashion

Platform - Instagram

Insta Profile: @target

Target is an online and in-store business selling everything from clothing and jewelry to electronics and groceries. In 2017, they launched a targeted campaign using micro-influencers for their new swimwear. The campaign kick-started with the use of hashtags like #targetstyle and #targetswim.

They even went a step beyond to look for models and athletes with a craze for swimming. The personal and relatable way they showcased their products encouraged users to try it out, improving overall sales.

#3. Sperry

Category - Footwear Fashion

Platform - Instagram

Insta Profile: @sperry

This footwear brand based in the US understood the influence of local influencers early on. The brand is known for its boat shoes, which are durable as per the advertisement. They did an initial analysis and found users who were already engaged with them.

From those users, the brand found micro-influencers to work with. By following this approach they were able to make the content more personal and made it felt like a trusted recommendation.

They also launched OpenSponsorship to connect athletes with brands. It was also fruitful in bringing in more collaborations.

#4. Mejuri

Category - Jewelry Fashion

Platform - Instagram

Insta Profile: @mejuri

Mejuri is yet another fashion brand that works with micro-influencers. It markets itself as an affordable luxury jewelry brand. They collaborated with micro-influencers who were already seen as accessible fashion icons. In doing so, they successfully presented their brands as attainable luxury.

What started as a small business in Canada, Mejuri now also has influencers across the US and UK.

#5. Banana Republic

Category - Lifestyle & Fashion

Platform - Instagram

Insta Profile: @bananarepublic

Banana Republic is a prominent lifestyle and fashion brand with physical stores all over the US. So, when they needed to showcase their new seasonal clothing lines they approached top micro-influencers in the US.

The approach was great and they were able to drive more customers online.

#6. Forever 21

Category - Fashion

Platform - Instagram

Insta Profile: @forever21

Forever 21 actually took a different approach. Instead of looking for micro-influencers, they attracted them. They ran a UGC campaign that encouraged all their users to post photos of them wearing Forever 21 products. In return, the brand posted each image through its account, broadening its reach on Instagram. 

Beauty Brands That Work with Micro-Influencers

Beauty products are one industry that has more competition at the local and international levels. This is one of the reasons brands are constantly on the look for new marketing funnels to engage and convert customers. One such funnel was micro-influencer marketing.

Let's have a look at the beauty brands that have worked with micro-influencers.

#7. Sephora

Category - Beauty

Platform - Instagram

Insta Profile: @sephora

Sephora's approach here was through product seeding. They sent out free products to micro-influencers and asked them to do a genuine review (or experience). The only requirement was while posting content use #SephoraSquad.

With the content being testimonial-like and user-generated, the marketing felt more real than reel. The campaign was successful, and Sephora was able to build a loyal base of customers.

#8. L'Oréal

Category - Beauty

Platform - Instagram & TikTok

Insta Profile: @lorealparis

L'Oréal Paris in particular has worked with beauty micro-influencers to showcase their diverse products. The products included everything from skincare to makeup.

The campaign allowed them to reach diverse audiences with personalized beauty routines and tips. Thus it made the brand accessible to all beauty enthusiasts, regardless of their skin type or beauty preferences.

But more importantly, it helped the brand tailor their global appeal to local and individual tastes.

#9. Glossier

Category - Beauty

Platform - Instagram & TikTok

Insta Profile: @glossier 

Glossier made their stronghold in the beauty niche through the emphasis on simple yet aesthetic products. They already had a good audience among youngsters, but wanted to expand. That's why the brand collaborated with beauty micro-influencers.

Through the campaign, they were able to build a community that values skincare first and subtle makeup looks. This community is still Glossier's prized asset and helped position them as the go-to brand for everyday essentials. 

Food and Beverage Brands That Work with Micro-Influencers

Apart from fashion and beauty, the biggest niche present online is food and beverages. From bloggers and vloggers to nano and micro-influencers, there are a lot of options for promotions. Let's have a look at the food and beverage brands that work with micro-influencers.

#10. Starbucks

Category - Beverage

Platform - Instagram & TikTok

Insta Profile: @starbucks

If any brand has mastered working with micro-influencers it's Starbucks. They are making themselves available all around the world, and with new regions come new marketing campaigns.

They look for micro-influencers with coffee enthusiasts, which by the way is no small community. This allows Starbucks to tap into their targeted audience, creating authentic connections. The content will showcase the Starbucks experience, their ambiance, coffee varieties, and so on.

On top of this, they also encourage weblog reviews or vlogs showcasing seasonal favorites like the pumpkin spiced latte.

#11. Dunkin'

Category - Food

Platform - Instagram, Twitter, & TikTok

Insta Profile: @dunkin

Dunkin' actually does a mix of celebrity endorsements and micro-influencer partnerships. This combined effort has helped them reach a national and local audience, respectively.

For instance, celebrities can draw massive attention to new product launches. At the same time, micro-influencers are often seen as more relatable and can provide authentic, localized content.

#12. LaCroix

Category - Beverage

Platform - Instagram

Insta Profile: @lacroixwater

LaCroix is yet another brand that works with micro-influencers. They follow two approaches, product seeding, and UGC.

Through product seeding, they are able to provide testimonial kinda content on social media. Thereby, it leads to building trust and authenticity among customers.

For UGC, they offer customers a chance to feature on their profile. The only requirement being the use of hashtags such as #LaCroixlove and #LiveLaCroix. The campaign was successful and even attracted more micro-influencers for collaboration. 

Other Prominent Brands That Work with Micro-Influencers

The above-mentioned are the niches where micro-influencers are widely used. Here we will discuss brands belonging to other niches who have found success with the same formula.

Let's take a look at them.

#13. Airbnb

Category - Hospitality

Platform - Affiliate

Insta Profile: @airbnb

They used their Superhost Ambassadors program to leverage micro-influencers. The program's main aim is to support new hosts as they join the platform. So, what Airbnb does is they use the hosts with Superhosts status and use the knowledge to guide newcomers.

This is a peer-to-peer influencer strategy and has helped the brand build credibility and support among hosts.

#14. Headspace

Category - Wellness

Platform - Across all social media

Insta Profile: @headspace

Headspace is a brand that focuses on helping its customers with mental health and mindfulness. So, when the time came for them to boost brand awareness, they opted for collaboration with Kols and micro-influencers.

These Kols and influencers shared their personal experience with mental health and mindfulness with a subtle hint about using Headspace. This way they were able to successfully convey the practical benefits of the Headspace app. 

#15. Maude

Category - Sexual wellness and Self-care

Platform - Instagram

Insta Profile: @getmaude

Sexual wellness and self-care are two topics that have spiked interest (and importance) in recent times. Which is why Maude leveraged micro-influencers and KoLs to communicate the topic and their product. They made sure that they partnered with those who could speak candidly about their experience and how helpful the Maude products can be.

Here the brand focused on creating discussion around the topic rather than a sales pitch. The result was staggering as more consumers started conversing about the issues and urged the normalizing of Maude-like products.

Use impulze.ai to Find Your Micro-Influencers

Now that you have understood how efficient marketing campaigns can be with micro-influencers, you might be wondering about doing the same for your brand.

Well, if that’s the case, look no further than impulze.ai.

It’s one of the best micro-influencer platforms that can help you find, vet, and manage influencers. The tool offers CRM features to manage your campaign's efficiency and efficacy. Not to mention tracking and analysis of content pieces produced for the campaign. You will have a complete idea of what all are performing and not.

The pricing is one of the best in the market with prices starting at $66 per month when billed annually. 

The tool also offers a free version. Therefore, you can try it and see how helpful it can be for yourself.

find influencer within seconds using impulze.ai
find influencer within seconds using impulze.ai
find influencer within seconds using impulze.ai

Subscribe to our newsletter

Enter your contact details to get the latest tips and stories to help boost your business. 

Subscribe to our newsletter

Enter your contact details to get the latest tips and stories to help boost your business. 

Subscribe to our newsletter

Enter your contact details to get the latest tips and stories to help boost your business.